A Bold Brand Identity for Future Success

Challenge

The founder wanted a brand identity that:

1. Represents growth, expansion, and diversification beyond real estate.
2. Creates a foundation for a financial umbrella brand that could house multiple sub-brands in the future.
3. Retains relevance to the company’s roots in real estate while symbolising forward-thinking innovation.

The branding needed to communicate trust, ambition, and a trajectory toward financial empowerment while being flexible enough to adapt to new industries under the MyGrowth banner.

Solution

To fulfil these goals, we developed a logo inspired by three key elements:

1. The Letter “G” – Representing the company name MyGrowth, symbolising the foundational brand identity.
2. Growth Arrow – A clean upward arrow symbolises expansion, progress, and the ambition to grow across various industries.
3. Copper Coins – A subtle nod to financial growth and prosperity, the copper coin symbol reflects wealth accumulation and trustworthiness in financial services.

The combination of these elements creates a modern, minimalist logo that is bold, versatile, and instantly recognisable. The purple colour palette represents sophistication and ambition, while the golden tones of the copper coin add a touch of prestige and financial success.

Marketing Collateral

Beyond logo development, we designed a complete suite of office stationery essentials, providing the client with mockup files for seamless implementation. This includes templates for business cards, letterheads, and envelopes that are easily customisable. For the business cards, the client only needs to inform the printer of the name change, ensuring effortless scalability for team members while maintaining brand consistency.

We also created mockups for marketing collateral such as flyers, brochures, social media covers, and post templates. These assets were designed with flexibility in mind, enabling the client to take ownership of their branding and produce materials as needed. The provided brand book ensures that the MyGrowth team has a comprehensive guide to recreate and adapt these assets independently, giving them full control over their brand’s evolution.

Through this process, we not only delivered exceptional design work but also empowered the client to take charge of their brand. We are proud to be the quiet partner behind the scenes, contributing to the success of MyGrowth without fanfare, ensuring they have the tools to grow and thrive.