{"id":26165,"date":"2026-04-24T18:59:47","date_gmt":"2026-04-24T08:59:47","guid":{"rendered":"https:\/\/www.zipzipe.com.au\/?p=26165"},"modified":"2026-04-27T10:08:40","modified_gmt":"2026-04-27T00:08:40","slug":"email-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/email-marketing-automation\/","title":{"rendered":"\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u6307\u5357\uff08\u6fb3\u6d32\uff09\uff1a\u7559\u4f4f\u5ba2\u6237\u4e0e\u63d0\u5347ROI"},"content":{"rendered":"\n<p><strong>\u6bcf\u82b11\u6fb3\u5143\uff0c\u5e73\u5747\u6362\u56de36\u6fb3\u5143\u7684\u56de\u62a5\u3002<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u8fd9\u4e0d\u662f\u8425\u9500\u5671\u5934\uff0c\u8fd9\u662f\u90ae\u4ef6\u8425\u9500\u4ea4\u51fa\u7684\u771f\u5b9e\u6210\u7ee9\u5355\u3002\u5728<a href=\"https:\/\/advertising.amazon.com\/zh-cn\/library\/guides\/what-is-digital-advertising\" target=\"_blank\" rel=\"noopener\">\u6570\u5b57\u5e7f\u544a<\/a>\u6210\u672c\u4e0d\u65ad\u6500\u5347\u7684\u4eca\u5929\uff0cEmail\u4f9d\u7136\u662f\u6fb3\u6d32\u4e2d\u5c0f\u4f01\u4e1a\u6295\u5165\u4ea7\u51fa\u6bd4\u6700\u9ad8\u7684\u6e20\u9053\uff0c\u6ca1\u6709\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u95ee\u9898\u4e0d\u662f&#8221;\u8981\u4e0d\u8981\u505a\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316&#8221;\uff0c\u800c\u662f&#8221;\u4f60\u8fd8\u5728\u7b49\u4ec0\u4e48&#8221;\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001\u4e3a\u4ec0\u4e48\u90ae\u4ef6\u8425\u9500\u662f\u6fb3\u6d32\u5546\u5bb6\u6700\u88ab\u4f4e\u4f30\u7684\u6b66\u5668<\/h2>\n\n\n\n<p>\u5f88\u591a\u6fb3\u6d32\u4e2d\u5c0f\u4f01\u4e1a\u628a\u9884\u7b97\u7838\u5728<a href=\"https:\/\/ads.google.com\/intl\/en_au\/start\/lc\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>\u548c<a href=\"https:\/\/business.meta.com\/\" target=\"_blank\" rel=\"noopener\">Meta\u5e7f\u544a<\/a>\u4e0a\uff0c\u5374\u5ffd\u89c6\u4e86\u4e00\u4e2a\u5173\u952e\u4e8b\u5b9e\uff1a\u5df2\u6709\u5ba2\u6237\u7684\u4ef7\u503c\u662f\u65b0\u5ba2\u6237\u76845\u52307\u500d\u3002\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u6b63\u662f\u7559\u4f4f\u8001\u5ba2\u6237\u3001\u6fc0\u6d3b\u6c89\u7761\u7528\u6237\u6700\u76f4\u63a5\u7684\u624b\u6bb5\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u8bf4\u8bdd\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u52a8\u5316\u90ae\u4ef6\u6d41\u7a0b\u7684<a href=\"https:\/\/billionverify.com\/zh-hans\/blog\/email-marketing-best-practices-boost-engagement\" target=\"_blank\" rel=\"noopener\">\u6bcf\u6536\u4ef6\u4eba\u56de\u62a5\uff08RPR\uff09<\/a>\u5e73\u5747\u8fbe $1.94\uff0c\u800c\u5355\u6b21\u7fa4\u53d1\u90ae\u4ef6\u4ec5\u4e3a $0.11<\/li>\n\n\n\n<li>\u5e9f\u5f03\u8d2d\u7269\u8f66\u81ea\u52a8\u6d41\u7684RPR\u9ad8\u8fbe $3.65\uff0c\u4f18\u8d28\u6267\u884c\u4e0b\u53ef\u8fbe $28.89<\/li>\n\n\n\n<li>\u6b22\u8fce\u5e8f\u5217\u90ae\u4ef6\u7684\u5e73\u5747RPR\u4e3a $2.65\uff0c\u5c5e\u4e8e\u81ea\u52a8\u5316\u6d41\u4e2d\u8868\u73b0\u6700\u7a33\u5b9a\u7684\u7c7b\u578b<\/li>\n<\/ul>\n\n\n\n<p>\u7ed3\u8bba\uff1a\u4e00\u6b21\u642d\u597d\u6d41\u7a0b\uff0c\u6301\u7eed\u4ea7\u751f\u6536\u76ca\u3002\u8fd9\u624d\u662f\u8425\u9500\u81ea\u52a8\u5316\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u8be5\u8ffd\u6c42\u7684\u6760\u6746\u6548\u5e94\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u4ece\u96f6\u5f00\u59cb\uff1a\u6fb3\u6d32\u5546\u5bb6\u5982\u4f55\u6784\u5efa\u9ad8\u8d28\u91cf\u90ae\u4ef6\u5217\u8868<\/h2>\n\n\n\n<p>\u6d41\u91cf\u4e0d\u7b49\u4e8e\u540d\u5355\u3002\u7c89\u4e1d\u4e0d\u7b49\u4e8e\u5ba2\u6237\u3002\u4f60\u7684\u90ae\u4ef6\u5217\u8868\uff0c\u624d\u662f\u771f\u6b63\u5c5e\u4e8e\u4f60\u7684\u79c1\u57df\u8d44\u4ea7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6709\u6548\u7684\u5efa\u5355\u7b56\u7565<\/h3>\n\n\n\n<p><strong>1. \u7f51\u7ad9\u5f39\u7a97 + \u5f3a\u529b\u8bf1\u56e0<\/strong><br>\u4e0d\u8981\u7528&#8221;\u8ba2\u9605\u6211\u4eec\u7684\u901a\u8baf&#8221;\u8fd9\u79cd\u6ca1\u6709\u8bda\u610f\u7684\u8bdd\u3002\u7ed9\u51fa\u5b9e\u8d28\u4ef7\u503c\uff1a\u9996\u53559\u6298\u4f18\u60e0\u7801\u3001\u514d\u8d39\u884c\u4e1a\u62a5\u544a\u3001\u4e13\u5c5e\u4f1a\u5458\u4ef7\u3002\u8f6c\u5316\u7387\u53ef\u63d0\u53473\u81f35\u500d\u3002<\/p>\n\n\n\n<p><strong>2. \u7ed3\u8d26\u6d41\u7a0b\u5185\u5d4c\u540c\u610f\u9009\u9879<\/strong><br>\u6fb3\u6d32\u300a\u5783\u573e\u90ae\u4ef6\u6cd52003\u300b\uff08<a href=\"https:\/\/www.legislation.gov.au\/C2004A01214\/latest\/text\" target=\"_blank\" rel=\"noopener\">Spam Act 2003<\/a>\uff09\u5141\u8bb8&#8221;\u63a8\u65ad\u540c\u610f&#8221;\uff0c\u5ba2\u6237\u5728\u8d2d\u4e70\u65f6\u7559\u4e0b\u90ae\u7bb1\u4e14\u672a\u660e\u786e\u62d2\u7edd\uff0c\u5373\u53ef\u89c6\u4e3a\u5177\u6709\u63a8\u65ad\u540c\u610f\u8d44\u683c\u3002\u4f46\u8981\u660e\u786e\u544a\u77e5\u7528\u9014\uff0c\u5e76\u63d0\u4f9b\u9000\u8ba2\u9009\u9879\u3002<\/p>\n\n\n\n<p><strong>3. \u6d3b\u52a8\u4e0e\u5230\u5e97\u7b7e\u5230<\/strong><br>\u7ebf\u4e0b\u95e8\u5e97\u3001\u5c55\u4f1a\u3001\u793e\u533a\u6d3b\u52a8\u90fd\u662f\u5efa\u5355\u9ec4\u91d1\u573a\u666f\u3002\u7528\u5e73\u677f\u8bbe\u5907\u5f53\u573a\u6536\u96c6\uff0c\u914d\u5408\u626b\u7801\u5373\u9001\u5c0f\u793c\u54c1\uff0c\u8f6c\u5316\u7387\u51fa\u4e4e\u610f\u6599\u5730\u9ad8\u3002<\/p>\n\n\n\n<p><strong>4. \u793e\u4ea4\u5a92\u4f53\u5f15\u6d41<\/strong><br>\u5728Instagram\u6216\u5c0f\u7ea2\u4e66\u751f\u7269\u94fe\u63a5\u4e2d\u653e\u7f6e\u4e13\u5c5e\u843d\u5730\u9875\uff0c\u5c06\u793e\u4ea4\u6d41\u91cf\u8f6c\u5316\u4e3a\u53ef\u63a7\u7684\u90ae\u4ef6\u540d\u5355\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001\u9ec4\u91d1\u81ea\u52a8\u5316\u6d41\u7a0b\uff1a\u8bbe\u7f6e\u4e00\u6b21\uff0c\u6301\u7eed\u53d8\u73b0<\/h2>\n\n\n\n<p>\u8fd9\u662f\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u7684\u6838\u5fc3\u4ef7\u503c\u6240\u5728\u3002\u4ee5\u4e0b\u4e94\u4e2a\u6d41\u7a0b\uff0c\u662f\u4efb\u4f55\u6fb3\u6d32\u5546\u5bb6\u90fd\u5e94\u8be5\u4f18\u5148\u642d\u5efa\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u6b22\u8fce\u5e8f\u5217\uff08Welcome Series\uff09<\/h3>\n\n\n\n<p>\u65b0<a href=\"https:\/\/zh.wikipedia.org\/zh-cn\/%E5%8F%91%E5%B8%83\/%E8%AE%A2%E9%98%85\" target=\"_blank\" rel=\"noopener\">\u8ba2\u9605\u8005<\/a>\u662f\u6700\u70ed\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u5728\u8ba2\u9605\u540e72\u5c0f\u65f6\u5185\uff0c\u53d1\u90013\u81f35\u5c01\u5e8f\u5217\u90ae\u4ef6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7b2c1\u5c01\uff1a\u5373\u65f6\u53d1\u51fa\uff0c\u5151\u73b0\u627f\u8bfa\uff08\u4f18\u60e0\u7801\u3001\u8d44\u6599\uff09<\/li>\n\n\n\n<li>\u7b2c2\u5c01\uff1a24\u5c0f\u65f6\u540e\uff0c\u8bb2\u54c1\u724c\u6545\u4e8b\uff0c\u5efa\u7acb\u4fe1\u4efb<\/li>\n\n\n\n<li>\u7b2c3\u5c01\uff1a72\u5c0f\u65f6\u540e\uff0c\u5c55\u793a\u70ed\u9500\u4ea7\u54c1\u6216\u6838\u5fc3\u670d\u52a1\uff0c\u63a8\u52a8\u9996\u6b21\u8d2d\u4e70<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5173\u952e\u70b9\uff1a<\/strong> \u6b22\u8fce\u5e8f\u5217\u90ae\u4ef6\u7684\u6253\u5f00\u7387\u901a\u5e38\u662f\u666e\u901a\u7fa4\u53d1\u76844\u500d\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u5e9f\u5f03\u8d2d\u7269\u8f66\u633d\u56de\uff08Abandoned Cart\uff09<\/h3>\n\n\n\n<p>\u6fb3\u6d32\u7535\u5546\u5e73\u5747\u8d2d\u7269\u8f66\u5f03\u7f6e\u7387\u8d85\u8fc770%\u3002\u8fd9\u4ee3\u8868\u5927\u91cf\u5df2\u7ecf\u6709\u8d2d\u4e70\u610f\u56fe\u7684\u6d41\u5931\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u6807\u51c6\u6d41\u7a0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f03\u7f6e\u540e1\u5c0f\u65f6\uff1a\u6e29\u99a8\u63d0\u9192\uff0c\u65e0\u4fc3\u9500\u538b\u529b<\/li>\n\n\n\n<li>\u5f03\u7f6e\u540e24\u5c0f\u65f6\uff1a\u5c55\u793a\u8bc4\u4ef7\u548c\u793e\u4f1a\u8bc1\u660e<\/li>\n\n\n\n<li>\u5f03\u7f6e\u540e72\u5c0f\u65f6\uff1a\u63d0\u4f9b\u9650\u65f6\u6298\u6263\u6216\u514d\u8fd0\u8d39<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e09\u5c01\u90ae\u4ef6\u53ef\u4ee5\u633d\u56de15%\u81f325%\u7684\u5f03\u7f6e\u8ba2\u5355\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u6d41\u5931\u5ba2\u6237\u5524\u9192\uff08Win-Back Campaign\uff09<\/h3>\n\n\n\n<p>90\u5929\u4ee5\u4e0a\u672a\u8d2d\u4e70\u7684\u5ba2\u6237\uff0c\u5c5e\u4e8e\u6c89\u7761\u72b6\u6001\u3002\u4e0d\u8981\u653e\u5f03\u4ed6\u4eec\uff0c\u53d1\u9001\u5524\u9192\u90ae\u4ef6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;\u6211\u4eec\u60f3\u4f60\u4e86&#8221;\u4e3b\u9898\u884c\uff0c\u6253\u5f00\u7387\u6bd4\u666e\u901a\u8425\u9500\u90ae\u4ef6\u9ad840%<\/li>\n\n\n\n<li>\u63d0\u4f9b\u4e13\u5c5e\u56de\u5f52\u793c\u9047<\/li>\n\n\n\n<li>\u82e5\u8fde\u7eed3\u5c01\u65e0\u54cd\u5e94\uff0c\u4ece\u6d3b\u8dc3\u5217\u8868\u4e2d\u79fb\u9664\uff08\u4fdd\u62a4\u53d1\u4ef6\u4eba\u4fe1\u8a89\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u751f\u65e5 \/ \u5468\u5e74\u89e6\u53d1\u90ae\u4ef6<\/h3>\n\n\n\n<p>\u4e2a\u4eba\u5316\u662f2024\u5e74\u90ae\u4ef6\u8425\u9500\u7684\u6838\u5fc3\u8d8b\u52bf\u3002\u5ba2\u6237\u751f\u65e5\u6216\u6ce8\u518c\u5468\u5e74\u65e5\u81ea\u52a8\u53d1\u51fa\uff0c\u914d\u5408\u4e13\u5c5e\u4f18\u60e0\uff0c\u8f6c\u5316\u7387\u662f\u666e\u901a\u90ae\u4ef6\u76846\u500d\u3002\u6295\u5165\u63a5\u8fd1\u4e8e\u96f6\uff0c\u4ea7\u51fa\u6301\u7eed\u5b58\u5728\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u552e\u540e\u8ddf\u8fdb\u5e8f\u5217<\/h3>\n\n\n\n<p>\u8d2d\u4e70\u540e7\u5929\uff1a\u53d1\u9001\u4f7f\u7528\u6307\u5357\u6216\u670d\u52a1\u63d0\u793a<br>\u8d2d\u4e70\u540e14\u5929\uff1a\u8bf7\u6c42\u8bc4\u4ef7\uff0c\u63d0\u5347Google Reviews\u548c<a href=\"https:\/\/www.shopify.com\/zh\/blog\/what-is-word-of-mouth-marketing\" target=\"_blank\" rel=\"noopener\">\u5e73\u53f0\u53e3\u7891<br><\/a>\u8d2d\u4e70\u540e30\u5929\uff1a\u4ea4\u53c9\u9500\u552e\uff08Cross-sell\uff09\u76f8\u5173\u4ea7\u54c1<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u56db\u3001\u7cbe\u51c6\u5206\u7fa4\uff1a\u540c\u4e00\u5217\u8868\uff0c\u4e0d\u540c\u5bf9\u8bdd<\/h2>\n\n\n\n<p>\u628a5000\u4e2a\u8ba2\u9605\u8005\u5f53\u540c\u4e00\u4e2a\u4eba\u6765\u6c9f\u901a\uff0c\u662f\u5927\u591a\u6570\u5546\u5bb6\u7684\u6838\u5fc3\u5931\u8bef\u3002\u5206\u7fa4\uff08Segmentation\uff09\u662f\u6253\u5f00\u9ad8\u8f6c\u5316\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<p><strong>\u5e38\u7528\u5206\u7fa4\u7ef4\u5ea6\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8d2d\u4e70\u884c\u4e3a<\/strong>\uff1a\u9996\u6b21\u8d2d\u4e70\u8005 vs. \u56de\u5934\u5ba2 vs. \u9ad8\u4ef7\u503cVIP\u5ba2\u6237<\/li>\n\n\n\n<li><strong>\u53c2\u4e0e\u5ea6<\/strong>\uff1a\u8fc7\u53bb90\u5929\u6709\u6253\u5f00\u6216\u70b9\u51fb\u884c\u4e3a vs. \u6c89\u7761\u7528\u6237<\/li>\n\n\n\n<li><strong>\u5730\u7406\u4f4d\u7f6e<\/strong>\uff1a\u6089\u5c3c\u672c\u5730 vs. \u58a8\u5c14\u672c vs. \u5176\u4ed6\u5dde<\/li>\n\n\n\n<li><strong>\u4ea7\u54c1\u504f\u597d<\/strong>\uff1a\u66fe\u8d2d\u4e70\u7c7b\u522bA vs. \u7c7b\u522bB\u7684\u5ba2\u6237<\/li>\n<\/ul>\n\n\n\n<p>\u5206\u7fa4\u540e\u7684\u90ae\u4ef6\uff0c\u6253\u5f00\u7387\u5e73\u5747\u63d0\u534714.31%\uff0c\u70b9\u51fb\u7387\u63d0\u5347100.95%\u3002\u6570\u5b57\u4e0d\u6492\u8c0e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e94\u3001\u5de5\u5177\u9009\u578b\uff1aKlaviyo vs Mailchimp vs HubSpot<\/h2>\n\n\n\n<p>Email Marketing \u6fb3\u6d32\u6559\u7a0b\u4e2d\u6700\u5e38\u89c1\u7684\u95ee\u9898\uff1a\u7528\u4ec0\u4e48\u5de5\u5177\uff1f<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e09\u5927\u4e3b\u6d41\u5e73\u53f0\u7684\u5bf9\u6bd4\uff08\u4ef7\u683c\u5747\u4e3a\u8fd1\u671f\u5e02\u573a\u53c2\u8003\uff0c\u4ee5AUD\u8ba1\u7b97\u7ea6\u542b\u6c47\u7387\u6d6e\u52a8\uff09\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Klaviyo \u2014 \u7535\u5546\u9996\u9009<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u514d\u8d39\u7248<\/strong>\uff1a\u6700\u591a250\u4f4d\u8054\u7cfb\u4eba\uff0c500\u5c01\/\u6708<\/li>\n\n\n\n<li><strong>\u4ed8\u8d39\u7248<\/strong>\uff1a\u8d77\u6b65\u7ea6<strong>AUD $30\/\u6708<\/strong>\uff08500\u4f4d\u8054\u7cfb\u4eba\uff09\uff0c\u968f\u5217\u8868\u589e\u957f\u9012\u589e<\/li>\n\n\n\n<li><strong>\u6700\u9002\u5408<\/strong>\uff1aShopify\u3001WooCommerce\u7b49\u7535\u5546\u54c1\u724c<\/li>\n\n\n\n<li><strong>\u6838\u5fc3\u4f18\u52bf<\/strong>\uff1a<a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noopener\">\u4e0e\u7535\u5546\u5e73\u53f0\u6df1\u5ea6\u96c6\u6210<\/a>\uff0c\u6536\u5165\u5f52\u56e0\u7cbe\u51c6\uff0c\u5e9f\u5f03\u8d2d\u7269\u8f66\u7b49\u9884\u7f6e\u6d41\u7a0b\u5f00\u7bb1\u5373\u7528<\/li>\n\n\n\n<li><strong>\u77ed\u677f<\/strong>\uff1aB2B\u6216\u7eaf\u670d\u52a1\u7c7b\u4e1a\u52a1\u529f\u80fd\u504f\u5f31<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Mailchimp \u2014 \u5165\u95e8\u4e4b\u9009<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u514d\u8d39\u7248<\/strong>\uff1a\u6700\u591a500\u4f4d\u8054\u7cfb\u4eba\uff0c1000\u5c01\/\u6708<\/li>\n\n\n\n<li><strong>\u4ed8\u8d39\u7248<\/strong>\uff1aEssentials\u7248\u8d77\u6b65\u7ea6<strong>AUD $20\/\u6708<\/strong><\/li>\n\n\n\n<li><strong>\u6700\u9002\u5408<\/strong>\uff1a\u521a\u8d77\u6b65\u7684\u4e2d\u5c0f\u4f01\u4e1a\u3001\u670d\u52a1\u7c7b\u5546\u5bb6\u3001\u5185\u5bb9\u521b\u4f5c\u8005<\/li>\n\n\n\n<li><strong>\u6838\u5fc3\u4f18\u52bf<\/strong>\uff1a\u754c\u9762\u53cb\u597d\uff0c\u6a21\u677f\u4e30\u5bcc\uff0c\u4e0a\u624b\u5feb<\/li>\n\n\n\n<li><strong>\u77ed\u677f<\/strong>\uff1a\u9ad8\u7ea7\u81ea\u52a8\u5316\u529f\u80fd\u53d7\u9650\uff0c\u5927\u5217\u8868\u6210\u672c\u4e0a\u5347\u660e\u663e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot \u2014 B2B\u5168\u6808\u65b9\u6848<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u514d\u8d39\u7248<\/strong>\uff1aCRM\u514d\u8d39\uff0c\u6bcf\u6708\u53ef\u53d12000\u5c01\u57fa\u7840\u90ae\u4ef6<\/li>\n\n\n\n<li><strong>\u4ed8\u8d39\u7248<\/strong>\uff1aMarketing Hub Starter\u7ea6<strong>AUD $75\/\u6708<\/strong>\u8d77\uff081000\u4e2a\u8425\u9500\u8054\u7cfb\u4eba\uff09<\/li>\n\n\n\n<li><strong>\u6700\u9002\u5408<\/strong>\uff1aB2B\u670d\u52a1\u5546\u3001SaaS\u4f01\u4e1a\u3001\u9700\u8981CRM\u4e0e\u90ae\u4ef6\u6253\u901a\u7684\u5546\u5bb6<\/li>\n\n\n\n<li><strong>\u6838\u5fc3\u4f18\u52bf<\/strong>\uff1a\u5168\u5957CRM + \u8425\u9500\u81ea\u52a8\u5316\uff0c\u5ba2\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406\u5b8c\u6574<\/li>\n\n\n\n<li><strong>\u77ed\u677f<\/strong>\uff1a\u529f\u80fd\u5b8c\u6574\u4f46\u5b66\u4e60\u66f2\u7ebf\u9661\u5ced\uff0c\u9ad8\u7ea7\u529f\u80fd\u8d39\u7528\u589e\u957f\u5feb<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7ed3\u8bba\uff1a<\/strong> \u505a\u7535\u5546\u9009Klaviyo\uff0c\u505a\u670d\u52a1\/\u5185\u5bb9\u9009Mailchimp\u8d77\u6b65\uff0cB2B\u56e2\u961f\u9009HubSpot\u3002\u4e0d\u8981\u88ab\u529f\u80fd\u5217\u8868\u8ff7\u60d1\uff0c\u9002\u5408\u4f60\u4e1a\u52a1\u6a21\u578b\u7684\u624d\u662f\u6700\u597d\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u516d\u3001\u5408\u89c4\u5fc5\u8bfb\uff1a\u6fb3\u6d32\u300a\u5783\u573e\u90ae\u4ef6\u6cd52003\u300b\u4e09\u5927\u786c\u6027\u8981\u6c42<\/h2>\n\n\n\n<p>\u5728\u6fb3\u6d32\u505a<strong>\u90ae\u4ef6\u8425\u9500<\/strong>\uff0c\u5408\u89c4\u4e0d\u662f\u53ef\u9009\u9879\uff0c\u662f\u5e95\u7ebf\u3002\u8fdd\u89c4\u6700\u9ad8\u53ef\u9762\u4e34\u6570\u5341\u4e07\u6fb3\u5143\u7f5a\u6b3e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u300aSpam Act 2003\u300b\u6838\u5fc3\u4e09\u6761\uff1a<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u2460 \u53d6\u5f97\u540c\u610f\uff08Consent\uff09<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u660e\u793a\u540c\u610f<\/strong>\uff1a\u7528\u6237\u4e3b\u52a8\u52fe\u9009\u8ba2\u9605\u6846\uff08\u63a8\u8350\uff09<\/li>\n\n\n\n<li><strong>\u63a8\u65ad\u540c\u610f<\/strong>\uff1a\u4e0e\u7528\u6237\u5b58\u5728\u73b0\u6709\u5546\u4e1a\u5173\u7cfb\uff0c\u4e14\u8425\u9500\u5185\u5bb9\u4e0e\u8be5\u5173\u7cfb\u76f4\u63a5\u76f8\u5173<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2461 \u8eab\u4efd\u8bc6\u522b\uff08Identification\uff09<\/h4>\n\n\n\n<p>\u6bcf\u5c01\u5546\u4e1a\u90ae\u4ef6\u5fc5\u987b\u6e05\u695a\u6807\u660e\uff1a\u53d1\u4ef6\u65b9\u7684\u5408\u6cd5\u5546\u4e1a\u540d\u79f0\u6216ABN\uff08\u6fb3\u5927\u5229\u4e9a\u5546\u4e1a\u53f7\u7801\uff09\u3001\u6709\u6548\u7684\u8054\u7cfb\u4fe1\u606f\uff0c\u4e14\u8be5\u4fe1\u606f\u987b\u5728\u53d1\u9001\u540e\u81f3\u5c1130\u5929\u5185\u4fdd\u6301\u6709\u6548\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2462 \u9000\u8ba2\u673a\u5236\uff08Unsubscribe\uff09<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u5c01\u90ae\u4ef6\u5fc5\u987b\u5305\u542b\u53ef\u7528\u7684\u9000\u8ba2\u94fe\u63a5<\/li>\n\n\n\n<li>\u9000\u8ba2\u94fe\u63a5\u987b\u5728\u53d1\u9001\u540e30\u5929\u5185\u6301\u7eed\u6709\u6548<\/li>\n\n\n\n<li>\u6536\u5230\u9000\u8ba2\u8bf7\u6c42\u540e\uff0c\u5fc5\u987b\u5728<strong>5\u4e2a\u5de5\u4f5c\u65e5<\/strong>\u5185\u6267\u884c<\/li>\n\n\n\n<li>\u9000\u8ba2\u6d41\u7a0b\u4e0d\u5f97\u8981\u6c42\u7528\u6237\u652f\u4ed8\u8d39\u7528\u6216\u5f3a\u5236\u521b\u5efa\u8d26\u6237<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9e\u64cd\u63d0\u793a\uff1a<\/strong> Klaviyo\u548cMailchimp\u9ed8\u8ba4\u5728\u6bcf\u5c01\u90ae\u4ef6\u9875\u811a\u81ea\u52a8\u63d2\u5165\u8054\u7cfb\u4fe1\u606f\u548c\u9000\u8ba2\u94fe\u63a5\uff0c\u6ee1\u8db3\u5408\u89c4\u8981\u6c42\u3002\u4f46\u5982\u679c\u4f60\u5728\u4f7f\u7528\u5b9a\u5236HTML\u6a21\u677f\uff0c\u52a1\u5fc5\u624b\u52a8\u6838\u67e5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e03\u3001\u4e0b\u4e00\u6b65\uff1a\u628a\u7b56\u7565\u53d8\u6210\u7cfb\u7edf<\/h2>\n\n\n\n<p>\u90ae\u4ef6\u8425\u9500\u4e0d\u662f&#8221;\u53d1\u51e0\u5c01\u5e7f\u544a\u90ae\u4ef6&#8221;\uff0c\u800c\u662f\u4e00\u5957\u6301\u7eed\u8fd0\u8f6c\u7684\u5ba2\u6237\u5173\u7cfb\u5f15\u64ce\u3002\u81ea\u52a8\u5316\u6d41\u7a0b\u642d\u5efa\u3001\u5217\u8868\u5206\u7fa4\u7ba1\u7406\u3001\u5de5\u5177\u9009\u578b\u4e0e\u5408\u89c4\u914d\u7f6e\uff0c\u6bcf\u4e00\u4e2a\u73af\u8282\u90fd\u5f71\u54cd\u6700\u7ec8ROI\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/\">ZipZipe<\/a>\u81ea2017\u5e74\u8d77\u670d\u52a1\u6fb3\u6d32500+\u4f01\u4e1a\uff0cGoogle &amp; Meta\u53cc\u8ba4\u8bc1\uff0c\u4e2d\u82f1\u53cc\u8bed\u56e2\u961f\uff0c\u63d0\u4f9b\u4ece\u7b56\u7565\u8bbe\u8ba1\u5230\u5168\u6d41\u7a0b\u6280\u672f\u642d\u5efa\u7684\u4e00\u7ad9\u5f0f\u90ae\u4ef6\u8425\u9500\u670d\u52a1\u3002<\/p>\n\n\n\n<p><strong>\u4e0d\u8981\u8ba9\u8001\u5ba2\u6237\u5c31\u8fd9\u4e48\u6d41\u5931\u3002<\/strong> \u73b0\u5728\u5c31\u5f00\u59cb\u5efa\u7acb\u4f60\u7684\u81ea\u52a8\u5316\u90ae\u4ef6\u7cfb\u7edf\u3002<\/p>\n\n\n\n<p>\u4e0d\u8981\u8ba9\u5df2\u7ecf\u83b7\u5f97\u7684\u5ba2\u6237\u6084\u6084\u6d41\u5931\u3002\u73b0\u5728\u5c31\u5f00\u59cb\u5efa\u7acb\u4f60\u7684\u81ea\u52a8\u5316\u90ae\u4ef6\u7cfb\u7edf\uff0c\u8ba9\u6bcf\u4e00\u6b21\u89e6\u8fbe\u90fd\u4ea7\u751f\u4ef7\u503c\u3002<a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/contact-us\/\">\u7acb\u5373\u4e86\u89e3 <\/a>ZipZipe\u90ae\u4ef6\u8425\u9500\u4e0e\u6570\u5b57\u8425\u9500\u670d\u52a1\u83b7\u53d6\u5b9a\u5236\u5316\u90ae\u4ef6<a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/services\/\">\u8425\u9500\u65b9\u6848<\/a>\uff0c\u63d0\u5347\u5ba2\u6237\u7559\u5b58\u4e0e\u8f6c\u5316\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6bcf\u82b11\u6fb3\u5143\uff0c\u5e73\u5747\u6362\u56de36\u6fb3\u5143\u7684\u56de\u62a5\u3002&nbsp; \u8fd9\u4e0d\u662f\u8425\u9500\u5671\u5934\uff0c\u8fd9\u662f\u90ae\u4ef6\u8425\u9500\u4ea4\u51fa\u7684\u771f\u5b9e\u6210\u7ee9\u5355\u3002\u5728\u6570\u5b57\u5e7f\u544a\u6210\u672c [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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