{"id":26153,"date":"2026-04-22T18:19:52","date_gmt":"2026-04-22T08:19:52","guid":{"rendered":"https:\/\/www.zipzipe.com.au\/?p=26153"},"modified":"2026-04-22T18:19:54","modified_gmt":"2026-04-22T08:19:54","slug":"google-ads-landing-page","status":"publish","type":"post","link":"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/google-ads-landing-page\/","title":{"rendered":"Landing Page \u8bbe\u8ba1\u6307\u5357\uff1a\u5982\u4f55\u6253\u9020\u80fd\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u5e7f\u544a\u843d\u5730\u9875"},"content":{"rendered":"\n<p><strong>\u4f60\u82b1\u94b1\u4e70\u6765\u7684\u6d41\u91cf\uff0c\u6b63\u5728\u88ab\u4e00\u4e2a\u9519\u8bef\u7684\u9875\u9762\u767d\u767d\u70e7\u6389\u3002<\/strong><\/p>\n\n\n\n<p>\u65e0\u6570\u6fb3\u6d32\u534e\u4eba\u5546\u5bb6\u5728Google Ads\u4e0a\u6295\u5165\u6570\u5343\u6fb3\u5143\uff0c\u5374\u628a\u6240\u6709\u6d41\u91cf\u5bfc\u5411\u5b98\u7f51\u9996\u9875\uff0c\u7136\u540e\u56f0\u60d1\u4e3a\u4ec0\u4e48\u5e7f\u544a\u6ca1\u6709\u6548\u679c\u3002\u8fd9\u4e0d\u662f\u5e7f\u544a\u7684\u95ee\u9898\uff0c\u8fd9\u662f<a href=\"https:\/\/blog.insightrackr.com\/docs\/glossary-landing-page\" target=\"_blank\" rel=\"noopener\">\u843d\u5730\u9875 (Landing Page) <\/a>\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>Landing page \u8bbe\u8ba1\u8f6c\u5316\u7387\u6fb3\u6d32\u5e02\u573a\u7684\u5dee\u8ddd\uff0c\u5f80\u5f80\u4e0d\u5728\u4e8e\u9884\u7b97\uff0c\u800c\u5728\u4e8e\u8fd9\u4e00\u4e2a\u9875\u9762\u505a\u6ca1\u505a\u5bf9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9996\u5148\u641e\u6e05\u695a\uff1a\u843d\u5730\u9875\u548c\u9996\u9875\uff0c\u6839\u672c\u4e0d\u662f\u4e00\u56de\u4e8b<\/h2>\n\n\n\n<p>\u8fd9\u662f\u534e\u4eba\u5546\u5bb6\u6700\u666e\u904d\u7684\u8bef\u89e3\u3002\u8868\u9762\u4e0a\u770b\uff0c<a href=\"https:\/\/www.woshipm.com\/operate\/83267.html\" target=\"_blank\" rel=\"noopener\">\u9996\u9875\u548c\u843d\u5730\u9875\u90fd\u53ea\u662f\u7f51\u7ad9\u9875\u9762<\/a>\uff0c\u4f46\u5b83\u4eec\u670d\u52a1\u7684\u7528\u6237\u8def\u5f84\u5b8c\u5168\u4e0d\u540c\uff0c\u6240\u4ee5\u8bbe\u8ba1\u903b\u8f91\u4e5f\u5b8c\u5168\u4e0d\u540c\u3002<\/p>\n\n\n\n<p><strong>\u9996\u9875\uff08Homepage\uff09\u7684\u903b\u8f91\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u670d\u52a1\u4e8e\u6240\u6709\u8bbf\u5ba2\uff0c\u76ee\u6807\u591a\u5143<\/li>\n\n\n\n<li>\u5c55\u793a\u54c1\u724c\u5168\u8c8c\u3001\u6240\u6709\u670d\u52a1<\/li>\n\n\n\n<li>\u6709\u591a\u4e2a\u5bfc\u822a\u5165\u53e3\uff0c\u7528\u6237\u53ef\u4ee5\u81ea\u7531\u63a2\u7d22<\/li>\n\n\n\n<li>\u8f6c\u5316\u76ee\u6807\u5206\u6563<\/li>\n<\/ul>\n\n\n\n<p><strong>\u843d\u5730\u9875\uff08Landing Page\uff09\u7684\u903b\u8f91\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53ea\u670d\u52a1\u6765\u81ea\u67d0\u4e00\u7279\u5b9a\u5e7f\u544a\u7684\u8bbf\u5ba2<\/li>\n\n\n\n<li>\u53ea\u8bb2\u4e00\u4ef6\u4e8b\uff0c\u53ea\u63a8\u4e00\u4e2a\u884c\u52a8<\/li>\n\n\n\n<li>\u6ca1\u6709\u6216\u6781\u5c11\u5bfc\u822a\u83dc\u5355\uff0c\u51cf\u5c11\u7528\u6237\u5206\u5fc3<\/li>\n\n\n\n<li>\u53ea\u6709\u4e00\u4e2a\u8f6c\u5316\u76ee\u6807\uff08\u586b\u8868\u3001\u9884\u7ea6\u3001\u8d2d\u4e70\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u7528\u4e00\u53e5\u8bdd\u603b\u7ed3\uff1a<strong>\u9996\u9875\u662f\u95e8\u9762\uff0c\u843d\u5730\u9875\u662f\u9500\u552e\u5458\u3002<\/strong><\/p>\n\n\n\n<p>\u628a\u5e7f\u544a\u6d41\u91cf\u5bfc\u5411\u9996\u9875\uff0c\u5c31\u50cf\u6d3e\u4e00\u4e2a\u9500\u552e\u5458\u53bb\uff0c\u7ed3\u679c\u4ed6\u7ad9\u5728\u516c\u53f8\u5927\u5385\u8ba9\u5ba2\u6237\u81ea\u5df1\u627e\u4ea7\u54c1\u3002\u7ed3\u679c\u53ef\u60f3\u800c\u77e5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9ad8\u8f6c\u5316\u843d\u5730\u9875\u7684\u516d\u5927\u6838\u5fc3\u8981\u7d20<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u8981\u7d20\u4e00\uff1aHero\u533a\u57df<\/h3>\n\n\n\n<p>\u7528\u6237\u6253\u5f00\u843d\u5730\u9875\uff0c\u7ed9\u4f60\u7684\u65f6\u95f4\u4e0d\u8d85\u8fc75\u79d2\u3002<a href=\"https:\/\/vtheme.cn\/archives\/1303\" target=\"_blank\" rel=\"noopener\">Hero\u533a\u57df\uff08\u9875\u9762\u7b2c\u4e00\u5c4f\uff09<\/a>\u5fc5\u987b\u7acb\u523b\u56de\u7b54\u4e09\u4e2a\u95ee\u9898\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6211\u6765\u5bf9\u5730\u65b9\u4e86\u5417\uff1f<\/strong>\uff08\u4e0e\u5e7f\u544a\u5185\u5bb9\u4fdd\u6301\u4e00\u81f4\uff0c\u8fd9\u53eb&#8221;\u4fe1\u606f\u5339\u914d&#8221;\uff09<\/li>\n\n\n\n<li><strong>\u8fd9\u5bf9\u6211\u6709\u4ec0\u4e48\u597d\u5904\uff1f<\/strong>\uff08\u6838\u5fc3\u4ef7\u503c\u4e3b\u5f20\uff0c\u4e00\u53e5\u8bdd\u8bf4\u6e05\u695a\uff09<\/li>\n\n\n\n<li><strong>\u6211\u4e0b\u4e00\u6b65\u8981\u505a\u4ec0\u4e48\uff1f<\/strong>\uff08CTA\u6309\u94ae\u6e05\u6670\u53ef\u89c1\uff09<\/li>\n<\/ol>\n\n\n\n<p><strong>\u9519\u8bef\u793a\u8303<\/strong>\uff1aHero\u56fe\u662f\u4e00\u5f20\u6a21\u7cca\u7684\u5546\u4e1a\u8857\u56fe\u7247\uff0c\u6807\u9898\u662f&#8221;\u6b22\u8fce\u6765\u5230XX\u516c\u53f8\uff0c\u4e13\u4e1a\u670d\u52a1\uff0c\u503c\u5f97\u4fe1\u8d56&#8221;\u3002<\/p>\n\n\n\n<p><strong>\u6b63\u786e\u793a\u8303<\/strong>\uff1aHero\u56fe\u76f4\u63a5\u5c55\u793a\u4ea7\u54c1\u6216\u670d\u52a1\u6548\u679c\uff0c\u6807\u9898\u662f&#8221;\u6089\u5c3c\u534e\u4eba\u79fb\u6c11\u4f1a\u8ba1\uff0c3\u5929\u5b8c\u6210\u62a5\u7a0e\uff0c\u5168\u4e2d\u6587\u670d\u52a1&#8221;\uff0c\u6309\u94ae\u5199&#8221;\u7acb\u5373\u9884\u7ea6\u514d\u8d39\u54a8\u8be2&#8221;\u3002<\/p>\n\n\n\n<p>\u4fe1\u606f\u8d8a\u5177\u4f53\uff0c\u8f6c\u5316\u7387\u8d8a\u9ad8\u3002\u6a21\u7cca\u7b49\u4e8e\u5931\u53bb\u5ba2\u6237\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8981\u7d20\u4e8c\uff1a\u793e\u4f1a\u8bc1\u660e<\/h3>\n\n\n\n<p>\u4f60\u8bf4\u81ea\u5df1\u597d\uff0c\u6ca1\u4eba\u4fe1\u3002\u5ba2\u6237\u8bf4\u4f60\u597d\uff0c\u4eba\u4eba\u4fe1\u3002<\/p>\n\n\n\n<p>\u843d\u5730\u9875\u4e0a\u5fc5\u987b\u6709\u793e\u4f1a\u8bc1\u660e\uff0c\u800c\u4e14\u8981\u653e\u5728\u7528\u6237\u80fd\u770b\u5230\u7684\u4f4d\u7f6e\uff08\u4e0d\u662f\u85cf\u5728\u9875\u5c3e\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ba2\u6237\u8bc4\u4ef7<\/strong>\uff1a\u771f\u5b9e\u59d3\u540d\u3001\u771f\u5b9e\u5934\u50cf\u3001\u5177\u4f53\u63cf\u8ff0\uff08&#8221;\u5e2e\u6211\u4eec\u4e09\u4e2a\u6708\u5185Google\u6392\u540d\u8fdb\u5165\u9996\u9875&#8221;\u6bd4&#8221;\u670d\u52a1\u5f88\u597d&#8221;\u6709\u8bf4\u670d\u529b100\u500d\uff09<\/li>\n\n\n\n<li><strong>\u6570\u5b57\u80cc\u4e66<\/strong>\uff1a\u670d\u52a1\u5ba2\u6237\u6570\u91cf\u3001\u6210\u529f\u6848\u4f8b\u6570\u91cf\u3001\u5e73\u5747\u63d0\u5347\u6bd4\u4f8b<\/li>\n\n\n\n<li><strong>\u5a92\u4f53\u62a5\u9053\u6216\u5408\u4f5c\u54c1\u724c<\/strong>\uff1a\u6709\u76f8\u5173Logo\u66f4\u4f73<\/li>\n\n\n\n<li><strong>\u8d44\u8d28\u8ba4\u8bc1<\/strong>\uff1aGoogle\u8ba4\u8bc1\u5408\u4f5c\u4f19\u4f34\u3001\u884c\u4e1a\u534f\u4f1a\u8ba4\u8bc1\u7b49<\/li>\n<\/ul>\n\n\n\n<p>\u793e\u4f1a\u8bc1\u660e\u4e0d\u662f\u9526\u4e0a\u6dfb\u82b1\uff0c\u662f\u6d88\u9664\u987e\u8651\u7684\u5fc5\u8981\u6b66\u5668\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8981\u7d20\u4e09\uff1a\u5355\u4e00CTA\u539f\u5219<\/h3>\n\n\n\n<p>\u8fd9\u662f\u843d\u5730\u9875\u8bbe\u8ba1\u4e2d\u88ab\u8fdd\u53cd\u6700\u591a\u7684\u539f\u5219\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u843d\u5730\u9875\u4e0a\u6709\uff1a&#8221;\u8054\u7cfb\u6211\u4eec&#8221;\u3001&#8221;\u4e0b\u8f7d\u8d44\u6599&#8221;\u3001&#8221;\u67e5\u770b\u6848\u4f8b&#8221;\u3001&#8221;\u5173\u6ce8\u6211\u4eec&#8221;\u3001&#8221;\u9884\u7ea6\u54a8\u8be2&#8221;\uff0c\u4e94\u4e2a\u6309\u94ae\u5e76\u5217\u51fa\u73b0\u3002<\/p>\n\n\n\n<p>\u7ed3\u679c\u662f\uff1a\u7528\u6237\u4e0d\u77e5\u9053\u8be5\u70b9\u54ea\u4e2a\uff0c\u4e8e\u662f\u4ec0\u4e48\u90fd\u4e0d\u70b9\uff0c\u76f4\u63a5\u79bb\u5f00\u3002<\/p>\n\n\n\n<p><strong>\u843d\u5730\u9875\u53ea\u80fd\u6709\u4e00\u4e2a\u4e3b\u8981CTA\u3002<\/strong> \u6240\u6709\u7684\u8bbe\u8ba1\u3001\u6587\u6848\u3001\u5e03\u5c40\u90fd\u670d\u52a1\u4e8e\u8fd9\u4e00\u4e2a\u884c\u52a8\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u60f3\u8ba9\u7528\u6237\u9884\u7ea6\u54a8\u8be2\uff0c\u90a3\u5c31\u8ba9\u6574\u4e2a\u9875\u9762\u90fd\u5f15\u5bfc\u7528\u6237\u53bb\u9884\u7ea6\u54a8\u8be2\u3002\u5176\u4ed6\u6240\u6709\u5185\u5bb9\u90fd\u662f\u94fa\u57ab\uff0c\u4e0d\u662f\u5e72\u6270\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8981\u7d20\u56db\uff1a\u79fb\u52a8\u7aef\u4f18\u5148<\/h3>\n\n\n\n<p>Google\u6570\u636e\u663e\u793a\uff0c\u6fb3\u6d32\u8d85\u8fc760%\u7684\u641c\u7d22\u5e7f\u544a\u70b9\u51fb\u6765\u81ea\u79fb\u52a8\u8bbe\u5907\u3002<\/p>\n\n\n\n<p>\u8fd9\u610f\u5473\u7740\uff1a<a href=\"https:\/\/www.sxl.cn\/content\/blog\/app-landingpage\/\" target=\"_blank\" rel=\"noopener\"><strong>\u843d\u5730\u9875\u5fc5\u987b\u5728\u624b\u673a\u4e0a\u5b8c\u7f8e\u663e\u793a<\/strong><\/a>\u3002<\/p>\n\n\n\n<p>\u79fb\u52a8\u7aef\u843d\u5730\u9875\u7684\u5173\u952e\u8981\u6c42\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6309\u94ae\u591f\u5927\uff08\u6700\u5c0f44&#215;44\u50cf\u7d20\uff09\uff0c\u624b\u6307\u5bb9\u6613\u70b9\u51fb<\/li>\n\n\n\n<li>\u5b57\u4f53\u591f\u5927\uff08\u6b63\u6587\u4e0d\u5c0f\u4e8e16px\uff09<\/li>\n\n\n\n<li>\u8868\u5355\u5b57\u6bb5\u5c3d\u91cf\u5c11\uff08\u59d3\u540d+\u7535\u8bdd\u4e24\u9879\u5c31\u591f\u4e86\uff09<\/li>\n\n\n\n<li>\u7535\u8bdd\u53f7\u7801\u53ef\u4ee5\u76f4\u63a5\u70b9\u51fb\u62e8\u6253\uff08tel: \u94fe\u63a5\uff09<\/li>\n\n\n\n<li>\u9875\u9762\u5bbd\u5ea6\u81ea\u9002\u5e94\uff0c\u4e0d\u9700\u8981\u6a2a\u5411\u6ed1\u52a8<\/li>\n<\/ul>\n\n\n\n<p>\u5f88\u591a\u534e\u4eba\u5546\u5bb6\u7684\u843d\u5730\u9875\u5728\u7535\u8111\u4e0a\u770b\u8d77\u6765\u4e0d\u9519\uff0c\u5728\u624b\u673a\u4e0a\u5b57\u5c0f\u5230\u770b\u4e0d\u6e05\uff0c\u6309\u94ae\u6324\u5728\u4e00\u8d77\uff0c\u8fd9\u4e9b\u90fd\u4f1a\u76f4\u63a5\u62c9\u4f4e\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8981\u7d20\u4e94\uff1a\u9875\u9762\u901f\u5ea6<\/h3>\n\n\n\n<p>Google\u7814\u7a76\u6570\u636e\uff1a\u843d\u5730\u9875\u52a0\u8f7d\u65f6\u95f4\u6bcf\u589e\u52a01\u79d2\uff0c\u8f6c\u5316\u7387\u4e0b\u964d\u7ea620%\u3002\u5728\u6fb3\u6d324G\/5G\u666e\u53ca\u7684\u80cc\u666f\u4e0b\uff0c\u7528\u6237\u5bf9\u6162\u901f\u9875\u9762\u96f6\u5bb9\u5fcd\u3002<\/p>\n\n\n\n<p><strong>\u843d\u5730\u9875\u52a0\u8f7d\u65f6\u95f4\u7684\u76ee\u6807\uff1a3\u79d2\u4ee5\u5185\u52a0\u8f7d\u5b8c\u6210\u3002<\/strong><\/p>\n\n\n\n<p>\u5f71\u54cd<a href=\"https:\/\/web.dev\/learn\/performance\/why-speed-matters?hl=zh-cn\" target=\"_blank\" rel=\"noopener\">\u9875\u9762\u901f\u5ea6<\/a>\u7684\u4e3b\u8981\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u56fe\u7247\u6ca1\u6709\u538b\u7f29\uff08\u6700\u5e38\u89c1\u7684\u95ee\u9898\uff09<\/li>\n\n\n\n<li>\u89c6\u9891\u76f4\u63a5\u5d4c\u5165\u800c\u4e0d\u662f\u5916\u94fe<\/li>\n\n\n\n<li>\u8fc7\u591a\u7684\u7b2c\u4e09\u65b9\u811a\u672c\u52a0\u8f7d<\/li>\n\n\n\n<li>\u6ca1\u6709\u4f7f\u7528CDN\u52a0\u901f<\/li>\n<\/ul>\n\n\n\n<p>\u7528 <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">Google PageSpeed Insights<\/a> \u6d4b\u8bd5\u4f60\u7684\u843d\u5730\u9875\uff0c\u5f97\u5206\u4f4e\u4e8e70\u5206\u5c31\u9700\u8981\u4f18\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8981\u7d20\u516d\uff1a\u8868\u5355\u8bbe\u8ba1<\/h3>\n\n\n\n<p>\u843d\u5730\u9875\u7684\u76ee\u6807\u662f\u6536\u96c6\u7ebf\u7d22\u6216\u5b8c\u6210\u8f6c\u5316\u3002\u8868\u5355\u662f\u5173\u952e\u73af\u8282\u3002<\/p>\n\n\n\n<p><strong>\u534e\u4eba\u5546\u5bb6\u5e38\u72af\u7684\u9519\u8bef<\/strong>\uff1a\u8868\u5355\u8981\u6c42\u586b\u519910\u4e2a\u4ee5\u4e0a\u5b57\u6bb5\uff1a\u516c\u53f8\u540d\u79f0\u3001\u5458\u5de5\u4eba\u6570\u3001\u884c\u4e1a\u3001\u9884\u7b97\u3001\u8054\u7cfb\u5730\u5740\u2026\u2026<\/p>\n\n\n\n<p><strong>\u6b63\u786e\u505a\u6cd5<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shopify.com\/zh\/blog\/what-is-business-to-consumer-b2c-definition-and-guide\" target=\"_blank\" rel=\"noopener\">B2C\u670d\u52a1<\/a>\uff1a\u59d3\u540d + \u7535\u8bdd\uff08\u6700\u591a\u52a0\u4e00\u4e2a&#8221;\u9700\u6c42\u7b80\u8ff0&#8221;\uff09<\/li>\n\n\n\n<li>B2B\u670d\u52a1\uff1a\u59d3\u540d + \u516c\u53f8 + \u7535\u8bdd + \u90ae\u4ef6<\/li>\n\n\n\n<li>\u7535\u5546\uff1a\u76f4\u63a5\u8df3\u8f6c\u5230\u8d2d\u4e70\u9875\uff0c\u4e0d\u9700\u8981\u8868\u5355<\/li>\n<\/ul>\n\n\n\n<p>\u6bcf\u589e\u52a0\u4e00\u4e2a\u8868\u5355\u5b57\u6bb5\uff0c\u8f6c\u5316\u7387\u5e73\u5747\u4e0b\u964d\u7ea611%\u3002\u8fd9\u4e0d\u662f\u731c\u6d4b\uff0c\u8fd9\u662f\u884c\u4e1a\u6570\u636e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e7f\u544a\u843d\u5730\u9875\u4e0e\u8c37\u6b4c\u5e7f\u544a\u7684\u5339\u914d\u903b\u8f91<\/h2>\n\n\n\n<p>\u5e7f\u544a\u843d\u5730\u9875\u548cGoogle Ads\u662f\u4e00\u5bf9\u5171\u751f\u5173\u7cfb\u3002<strong>\u4f60\u7684\u843d\u5730\u9875\u8d28\u91cf\u76f4\u63a5\u5f71\u54cdGoogle\u5e7f\u544a\u8d28\u91cf\u5f97\u5206\uff08Quality Score\uff09<\/strong>\uff0c\u800c\u8d28\u91cf\u5f97\u5206\u76f4\u63a5\u5f71\u54cd\u4f60\u7684\u5e7f\u544a\u6392\u540d\u548c\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4fe1\u606f\u4e00\u81f4\u6027\uff08Message Match\uff09\u662f\u6838\u5fc3\u539f\u5219\uff1a<\/h3>\n\n\n\n<p>\u7528\u6237\u5728Google\u641c\u7d22&#8221;\u6089\u5c3c\u534e\u4eba\u79fb\u6c11\u4f1a\u8ba1&#8221;\uff0c\u70b9\u51fb\u4e86\u4f60\u7684\u5e7f\u544a\uff0c\u843d\u5730\u9875\u7684\u6807\u9898\u5fc5\u987b\u548c\u5e7f\u544a\u8bed\u9ad8\u5ea6\u4e00\u81f4\uff0c\u751a\u81f3\u5305\u542b\u76f8\u540c\u7684\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5e7f\u544a\u8bf4&#8221;\u4e13\u4e1a\u4f1a\u8ba1\u670d\u52a1&#8221;\uff0c\u843d\u5730\u9875\u7684H1\u8bf4&#8221;\u6b22\u8fce\u6765\u5230ABC\u516c\u53f8&#8221;\u2014\u2014Quality Score\u4f4e\uff0c\u5e7f\u544a\u8d39\u9ad8\uff0c\u8f6c\u5316\u7387\u4f4e\uff0c\u4e09\u8f93\u3002<\/p>\n\n\n\n<p><strong>\u6b63\u786e\u59ff\u52bf<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u5173\u952e\u8bcd\u7ec4 \u2192 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href=\"https:\/\/www.sem.tsinghua.edu.cn\/info\/1171\/35965.htm\" target=\"_blank\" rel=\"noopener\">A\/B\u6d4b\u8bd5<\/a>\u662f\u843d\u5730\u9875\u4f18\u5316\u7684\u6807\u51c6\u65b9\u6cd5\uff1a\u540c\u65f6\u8fd0\u884c\u4e24\u4e2a\u7248\u672c\u7684\u843d\u5730\u9875\uff08A\u548cB\uff09\uff0c\u6d4b\u8bd5\u67d0\u4e00\u4e2a\u53d8\u91cf\uff0c\u7528\u6570\u636e\u51b3\u5b9a\u54ea\u4e2a\u66f4\u597d\u3002<\/p>\n\n\n\n<p><strong>\u53ef\u4ee5\u6d4b\u8bd5\u7684\u53d8\u91cf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H1\u6807\u9898\u6587\u6848\uff08\u5177\u4f53vs\u6a21\u7cca\u3001\u95ee\u9898\u5f0fvs\u9648\u8ff0\u5f0f\uff09<\/li>\n\n\n\n<li>CTA\u6309\u94ae\u989c\u8272\u548c\u6587\u5b57<\/li>\n\n\n\n<li>Hero\u56fe\u7247\uff08\u4ea7\u54c1\u56fevs\u4eba\u7269\u56fevs\u4f7f\u7528\u573a\u666f\u56fe\uff09<\/li>\n\n\n\n<li>\u8868\u5355\u4f4d\u7f6e\uff08\u9875\u9762\u9876\u90e8vs\u5e95\u90e8\uff09<\/li>\n\n\n\n<li>\u793e\u4f1a\u8bc1\u660e\u7684\u5448\u73b0\u65b9\u5f0f\uff08\u6587\u5b57vs\u89c6\u9891\u8bc4\u4ef7\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>A\/B\u6d4b\u8bd5\u5de5\u5177\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google 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class=\"wp-block-heading\">\u5982\u4f55\u5411\u8bbe\u8ba1\u5e08\u7b80\u62a5\u4e00\u4e2a\u9ad8\u8f6c\u5316\u843d\u5730\u9875<\/h2>\n\n\n\n<p>\u5f88\u591a\u534e\u4eba\u5546\u5bb6\u548c\u8bbe\u8ba1\u5e08\u6c9f\u901a\u65f6\u8bf4\u7684\u662f\uff1a&#8221;\u5e2e\u6211\u505a\u4e2a\u597d\u770b\u7684\u9875\u9762&#8221;\u3002\u8bbe\u8ba1\u5e08\u4ea4\u4ed8\u4e86\uff0c\u4f46\u8f6c\u5316\u7387\u4f9d\u7136\u5f88\u4f4e\u3002<\/p>\n\n\n\n<p><strong>\u6b63\u786e\u7684\u843d\u5730\u9875\u7b80\u62a5\u5e94\u8be5\u5305\u542b\uff1a<\/strong><\/p>\n\n\n\n<ol 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