{"id":26148,"date":"2026-04-22T18:16:14","date_gmt":"2026-04-22T08:16:14","guid":{"rendered":"https:\/\/www.zipzipe.com.au\/?p=26148"},"modified":"2026-04-22T18:16:16","modified_gmt":"2026-04-22T08:16:16","slug":"tiktok-marketing-australia","status":"publish","type":"post","link":"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/tiktok-marketing-australia\/","title":{"rendered":"TikTok\u5e7f\u544a\u6295\u653e\u6fb3\u6d32\u6307\u5357\uff5c\u534e\u4eba\u5546\u5bb6TikTok\u8425\u9500\u4e0e\u5b9e\u64cd\u6559\u7a0b"},"content":{"rendered":"\n<p><strong>TikTok\u5e7f\u544a\u6295\u653e\uff1a\u518d\u4e0d\u5f00\u59cb\uff0c\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5c31\u8981\u628a\u673a\u4f1a\u90fd\u62ff\u8d70\u4e86\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sohu.com\/a\/860198875_121813518\" target=\"_blank\" rel=\"noopener\">\u6fb3\u6d32TikTok\u7528\u6237\u5df2\u7a81\u7834800\u4e07<\/a>\uff0c\u6708\u6d3b\u8dc3\u7528\u6237\u5360\u603b\u4eba\u53e3\u7684\u8fd1\u4e09\u5206\u4e4b\u4e00\u3002\u8fd9\u4e0d\u662f\u4e00\u4e2a&#8221;\u672a\u6765\u8d8b\u52bf&#8221;\uff0c\u8fd9\u662f\u73b0\u5728\u6b63\u5728\u53d1\u751f\u7684\u5e02\u573a\u673a\u4f1a\u3002\u800c\u534e\u4eba\u5546\u5bb6\uff0c\u6070\u6070\u662f\u76ee\u524d\u5229\u7528\u8fd9\u4e00\u5e73\u53f0\u6700\u5c11\u3001\u5374\u6f5c\u529b\u6700\u5927\u7684\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p>\u8fd9\u7bc7\u6559\u7a0b\u4e0d\u8c08\u7406\u8bba\u3002\u6211\u4eec\u8c08\u64cd\u4f5c\u3001\u8c08\u9884\u7b97\u3001\u8c08\u5982\u4f55\u7528TikTok\u5e7f\u544a\u771f\u6b63\u5e26\u6765\u5ba2\u6237\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u548c\u6296\u97f3\u662f\u540c\u4e00\u4e2a\u4e1c\u897f\u5417\uff1f<\/h2>\n\n\n\n<p>\u8fd9\u662f\u5f88\u591a\u534e\u4eba\u5546\u5bb6\u7b2c\u4e00\u6b21\u63a5\u89e6 TikTok \u65f6\u6700\u5e38\u95ee\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u7b54\u6848\u662f\uff1a\u5b83\u4eec\u5c5e\u4e8e\u540c\u4e00\u5bb6\u516c\u53f8\uff0c\u4f46\u4e0d\u662f\u540c\u4e00\u4e2a\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u4ece\u4e2d\u56fd\u79fb\u6c11\u6765\u6fb3\u6d32\u7684\u670b\u53cb\u7b2c\u4e00\u53cd\u5e94\u662f\uff1a<a href=\"https:\/\/h5.ifeng.com\/c\/vivoArticle\/v002enZvoDu--aC0jFW0-_wY4kUctUBhZHUA24Cylu0Vg7jAY__?isNews=1&amp;showComments=0\" target=\"_blank\" rel=\"noopener\">TikTok\u4e0d\u5c31\u662f\u6296\u97f3\u5417\uff1f<\/a>\u6211\u5728\u56fd\u5185\u5237\u8fc7\uff0c\u61c2\u7684\u3002<\/p>\n\n\n\n<p><strong>\u4e8b\u5b9e\u662f\uff1a\u540c\u4e00\u5bb6\u516c\u53f8\uff0c\u4e24\u4e2a\u72ec\u7acb\u5e73\u53f0\uff0c\u4e24\u5957\u903b\u8f91\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5bf9\u6bd4\u9879<\/strong><\/td><td><strong>\u6296\u97f3\uff08Douyin\uff09<\/strong><\/td><td><strong>TikTok<\/strong><\/td><\/tr><tr><td>\u670d\u52a1\u533a\u57df<\/td><td>\u4e2d\u56fd\u5927\u9646<\/td><td>\u4e2d\u56fd\u4ee5\u5916\u5168\u7403\u5e02\u573a<\/td><\/tr><tr><td>\u5e7f\u544a\u7cfb\u7edf<\/td><td>\u5de8\u91cf\u5f15\u64ce\uff08\u4e2d\u6587\u754c\u9762\uff09<\/td><td>TikTok Ads Manager\uff08\u82f1\u6587\u4e3a\u4e3b\uff09<\/td><\/tr><tr><td>\u7b97\u6cd5\u903b\u8f91<\/td><td>\u504f\u5411\u672c\u5730\u5316\u5185\u5bb9<\/td><td>\u5168\u7403\u5316\u5185\u5bb9\u5206\u53d1<\/td><\/tr><tr><td>\u7535\u5546\u529f\u80fd<\/td><td>\u6296\u97f3\u5c0f\u5e97\uff08\u975e\u5e38\u6210\u719f\uff09<\/td><td>TikTok Shop\uff08\u6fb3\u6d322024\u5e74\u5f00\u653e\u6d4b\u8bd5\uff09<\/td><\/tr><tr><td>\u652f\u4ed8\u65b9\u5f0f<\/td><td>\u4eba\u6c11\u5e01\u3001\u652f\u4ed8\u5b9d\u3001\u5fae\u4fe1\u652f\u4ed8<\/td><td>\u4fe1\u7528\u5361\u3001\u6fb3\u5143\u7ed3\u7b97<\/td><\/tr><tr><td>\u5185\u5bb9\u6587\u5316<\/td><td>\u4e2d\u6587\u7528\u6237\u4e60\u60ef<\/td><td>\u82f1\u8bed\u5185\u5bb9\u4e3b\u5bfc\uff0c\u4f46\u591a\u5143\u6587\u5316\u5174\u8d77<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5bf9\u4e8e\u5728\u6fb3\u6d32\u505a\u751f\u610f\u7684\u5546\u5bb6\u6765\u8bf4\uff0c\u5982\u679c\u4f60\u7684\u76ee\u6807\u662f\u6fb3\u6d32\u672c\u5730\u7528\u6237\u6216\u6fb3\u6d32\u534e\u4eba\u5e02\u573a\uff0c\u90a3\u4e48\u4f60\u9700\u8981\u7814\u7a76\u7684\u662f TikTok \u5e7f\u544a\u6295\u653e\uff0c\u800c\u4e0d\u662f\u628a\u6296\u97f3\u7ecf\u9a8c\u76f4\u63a5\u7167\u642c\u8fc7\u6765\u3002<\/p>\n\n\n\n<p>\u7406\u89e3\u8fd9\u4e00\u70b9\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u53ea\u6709\u5e73\u53f0\u8ba4\u77e5\u5bf9\u4e86\uff0c\u540e\u9762\u7684\u8d26\u6237\u3001\u7d20\u6750\u548c\u6295\u653e\u65b9\u5411\u624d\u4e0d\u4f1a\u4e00\u5f00\u59cb\u5c31\u8dd1\u504f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e00\u6b65\uff1a\u6ce8\u518cTikTok Business\u8d26\u6237<\/h2>\n\n\n\n<p>\u6253\u5f00 <a href=\"https:\/\/ads.tiktok.com\" target=\"_blank\" rel=\"noopener\">ads.tiktok.com<\/a> \u7528\u4f01\u4e1a\u90ae\u7bb1\u6ce8\u518c\u3002<\/p>\n\n\n\n<p><strong>\u6ce8\u610f\u4e8b\u9879\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u9009\u62e9\u6b63\u786e\u7684\u56fd\u5bb6\/\u5730\u533a<\/strong>\uff1a\u6ce8\u518c\u65f6\u9009\u62e9&#8221;Australia&#8221;\uff0c\u5426\u5219\u5e7f\u544a\u5c06\u65e0\u6cd5\u5b9a\u5411\u6fb3\u6d32\u53d7\u4f17\uff0c\u4e14\u8d27\u5e01\u9ed8\u8ba4\u4e3aAUD\uff08\u6fb3\u5143\uff09<\/li>\n\n\n\n<li><strong>\u4e1a\u52a1\u9a8c\u8bc1<\/strong>\uff1a\u4e0a\u4f20<a href=\"https:\/\/stripe.com\/zh-hk\/resources\/more\/how-to-apply-to-an-abn-a-guide-for-businesses\" target=\"_blank\" rel=\"noopener\">ABN\uff08\u6fb3\u5927\u5229\u4e9a\u5546\u4e1a\u53f7\u7801\uff09<\/a>\uff0c\u8fd9\u662f\u8d26\u6237\u4fe1\u4efb\u5ea6\u7684\u57fa\u7840\uff0c\u4e5f\u5f71\u54cd\u5ba1\u6838\u901f\u5ea6<\/li>\n\n\n\n<li><strong>\u50cf\u7d20\u5b89\u88c5<\/strong>\uff1a\u5728\u5b98\u7f51\u5b89\u88c5TikTok Pixel\uff0c\u5c31\u50cf<a href=\"https:\/\/developers.google.com\/analytics\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>\u4e00\u6837\uff0c\u8ffd\u8e2a\u7528\u6237\u884c\u4e3a\u548c\u8f6c\u5316<\/li>\n\n\n\n<li><strong>\u7ed1\u5b9a\u652f\u4ed8\u65b9\u5f0f<\/strong>\uff1a\u652f\u6301Visa\/Mastercard\u53caPayPal\uff0c\u5efa\u8bae\u9884\u5145\u503c\u800c\u975e\u4fe1\u7528\u5361\u81ea\u52a8\u6263\u6b3e\uff0c\u4fbf\u4e8e\u63a7\u5236\u9884\u7b97<\/li>\n<\/ol>\n\n\n\n<p>\u8d26\u6237\u7ed3\u6784\u5206\u4e09\u5c42\uff1a<strong>\u5e7f\u544a\u7cfb\u5217\uff08Campaign\uff09\u2192 \u5e7f\u544a\u7ec4\uff08Ad Group\uff09\u2192 \u5e7f\u544a\uff08Ad\uff09<\/strong>\u3002\u548cFacebook\u5e7f\u544a\u4f53\u7cfb\u57fa\u672c\u4e00\u81f4\uff0c\u6709Meta\u5e7f\u544a\u7ecf\u9a8c\u7684\u670b\u53cb\u4f1a\u89c9\u5f97\u719f\u6089\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e8c\u6b65\uff1a\u8bfb\u61c2TikTok\u5e7f\u544a\u7684\u56db\u79cd\u6838\u5fc3\u683c\u5f0f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. In-Feed Ads\uff08\u4fe1\u606f\u6d41\u5e7f\u544a\uff09<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.cifnews.com\/article\/127267\" target=\"_blank\" rel=\"noopener\">\u51fa\u73b0\u5728\u7528\u6237\u5237\u89c6\u9891\u7684&#8221;For You&#8221;\u9875\u9762<\/a>\uff0c\u548c\u666e\u901a\u89c6\u9891\u5916\u89c2\u76f8\u4f3c\uff0c\u4f46\u6807\u6ce8&#8221;Sponsored&#8221;\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65f6\u957f<\/strong>\uff1a9\u81f360\u79d2\uff0c\u63a8\u835015\u79d2\u4ee5\u5185<\/li>\n\n\n\n<li><strong>\u9884\u7b97\u95e8\u69db<\/strong>\uff1a\u6700\u4f4e\u65e5\u9884\u7b97\u4ec5\u9700\u7ea6AUD $20<\/li>\n\n\n\n<li><strong>\u9002\u5408<\/strong>\uff1a\u7535\u5546\u4fc3\u9500\u3001\u670d\u52a1\u63a8\u5e7f\u3001\u54c1\u724c\u66dd\u5149<\/li>\n\n\n\n<li><strong>\u5173\u952e\u70b9<\/strong>\uff1a\u524d3\u79d2\u51b3\u5b9a\u4e00\u5207\u3002\u6ca1\u6709\u94a9\u5b50\uff0c\u7528\u6237\u76f4\u63a5\u5212\u8d70<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Spark Ads\uff08\u539f\u751f\u63a8\u5e7f\u5e7f\u544a\uff09<\/h3>\n\n\n\n<p>\u628a\u4f60\u8d26\u53f7\u4e0a\u5df2\u6709\u7684\u6709\u673a\u5185\u5bb9\uff08\u6216\u5408\u4f5c\u7f51\u7ea2\u7684\u89c6\u9891\uff09\u76f4\u63a5\u8f6c\u5316\u4e3a\u5e7f\u544a\u6295\u653e\uff0c\u4fdd\u7559\u771f\u5b9e\u4e92\u52a8\u6570\u636e\uff08\u70b9\u8d5e\u3001\u8bc4\u8bba\uff09\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f18\u52bf<\/strong>\uff1a\u770b\u8d77\u6765\u4e0d\u50cf\u5e7f\u544a\uff0c\u8f6c\u5316\u7387\u901a\u5e38\u9ad8\u4e8e\u666e\u901aIn-Feed<\/li>\n\n\n\n<li><strong>\u9002\u5408<\/strong>\uff1a\u5df2\u6709\u4e00\u5b9a\u7c89\u4e1d\u57fa\u7840\uff0c\u6216\u4e0eKOL\u5408\u4f5c\u8fc7\u7684\u5546\u5bb6<\/li>\n\n\n\n<li><strong>\u64cd\u4f5c<\/strong>\uff1a\u5728TikTok Creator Marketplace\u627e\u5230\u76f8\u5173\u8fbe\u4eba\uff0c\u83b7\u53d6\u6388\u6743\u540e\u76f4\u63a5\u63a8\u5e7f\u5176\u5185\u5bb9<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. TopView\uff08\u5f00\u5c4f\u5e7f\u544a\uff09<\/h3>\n\n\n\n<p>\u7528\u6237\u6253\u5f00TikTok\u540e\u770b\u5230\u7684\u7b2c\u4e00\u4e2a\u89c6\u9891\uff0c\u5168\u5c4f\u5c55\u793a\uff0c\u65e0\u6cd5\u8df3\u8fc7\uff08\u99963\u79d2\uff09\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9002\u5408<\/strong>\uff1a\u5927\u578b\u54c1\u724c\u3001\u91cd\u8981\u6d3b\u52a8\u8282\u70b9\uff08\u5982\u53cc\u5341\u4e00\u3001Boxing Day\uff09<\/li>\n\n\n\n<li><strong>\u9884\u7b97<\/strong>\uff1a\u6fb3\u6d32\u5e02\u573a\u901a\u5e38\u9700\u8981\u6570\u5343\u81f3\u6570\u4e07\u6fb3\u5143\u8d77\uff0c\u4e0d\u9002\u5408\u4e2d\u5c0f\u5546\u5bb6\u65e5\u5e38\u4f7f\u7528<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Brand Takeover\uff08\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\uff09<\/h3>\n\n\n\n<p>\u9759\u6001\u56fe\u6216\u77ed\u89c6\u9891\uff0c\u5c55\u793a\u5728\u7528\u6237\u542f\u52a8App\u7684\u77ac\u95f4\u3002\u4e0eTopView\u7684\u533a\u522b\u5728\u4e8e\uff0c\u6bcf\u5929\u6bcf\u4e2a\u7c7b\u76ee\u53ea\u6709\u4e00\u4e2a\u54c1\u724c\u53ef\u4ee5\u8d2d\u4e70\uff0c\u72ec\u5360\u6027\u5f3a\u3002<\/p>\n\n\n\n<p>**\u534e\u4eba\u4e2d\u5c0f\u5546\u5bb6\u7684\u5b9e\u7528\u5efa\u8bae\uff1a\u4eceIn-Feed Ads\u548cSpark Ads\u5f00\u59cb\u3002**\u9884\u7b97\u6709\u9650\u65f6\uff0c\u8fd9\u4e24\u79cd\u683c\u5f0f\u6027\u4ef7\u6bd4\u6700\u9ad8\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e09\u6b65\uff1a\u7cbe\u51c6\u5b9a\u5411\u6fb3\u6d32\u53d7\u4f17<\/strong><\/p>\n\n\n\n<p>TikTok Ads Manager\u7684\u5b9a\u5411\u7cfb\u7edf\u76f8\u5f53\u7cbe\u7ec6\uff0c\u4ee5\u4e0b\u662f\u6fb3\u6d32\u5e02\u573a\u7684\u5173\u952e\u8bbe\u7f6e\uff1a<\/p>\n\n\n\n<p><strong>\u5730\u7406\u5b9a\u5411<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9009\u62e9&#8221;Australia&#8221;\uff0c\u53ef\u7ec6\u5316\u5230\u5dde\u7ea7\uff08NSW\u3001VIC\u3001QLD\u7b49\uff09<\/li>\n\n\n\n<li>\u5982\u679c\u4f60\u7684\u4e1a\u52a1\u53ea\u8986\u76d6\u6089\u5c3c\uff0c\u52a1\u5fc5\u7f29\u5c0f\u8303\u56f4\uff0c\u907f\u514d\u6d6a\u8d39\u9884\u7b97\u5728\u58a8\u5c14\u672c\u7528\u6237\u8eab\u4e0a<\/li>\n<\/ul>\n\n\n\n<p><strong>\u53d7\u4f17\u7279\u5f81\u5b9a\u5411<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e74\u9f84<\/strong>\uff1aTikTok\u6fb3\u6d32\u7528\u6237\u4e3b\u529b\u572818-34\u5c81\uff0c\u4f4635-54\u5c81\u7528\u6237\u589e\u957f\u6700\u5feb<\/li>\n\n\n\n<li><strong>\u5174\u8da3\u6807\u7b7e<\/strong>\uff1a\u9009\u62e9\u4e0e\u4f60\u4e1a\u52a1\u76f8\u5173\u7684\u5174\u8da3\uff0c\u5982&#8221;Home &amp; Garden&#8221;\u3001&#8221;Food &amp; Beverage&#8221;\u3001&#8221;Beauty &amp; Personal Care&#8221;<\/li>\n\n\n\n<li><strong>\u884c\u4e3a\u5b9a\u5411<\/strong>\uff1a\u53ef\u4ee5\u5b9a\u5411\u6700\u8fd130\u5929\u5185\u4e0e\u540c\u7c7b\u5e7f\u544a\u6709\u4e92\u52a8\u7684\u7528\u6237<\/li>\n<\/ul>\n\n\n\n<p><strong>\u534e\u4eba\u53d7\u4f17\u5b9a\u5411\u5c0f\u6280\u5de7<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u76ee\u6807\u5ba2\u7fa4\u662f\u6fb3\u6d32\u534e\u4eba\uff0cTikTok\u76ee\u524d\u6ca1\u6709\u76f4\u63a5\u7684&#8221;\u8bed\u8a00&#8221;\u5b9a\u5411\u9009\u9879\uff08\u548cFacebook\u4e0d\u540c\uff09\uff0c\u4f46\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u7528\u4e2d\u6587\u5236\u4f5c\u5e7f\u544a\u5185\u5bb9\uff0c\u7b97\u6cd5\u4f1a\u81ea\u7136\u5339\u914d\u6709\u89c2\u770b\u4e2d\u6587\u5185\u5bb9\u4e60\u60ef\u7684\u7528\u6237<\/li>\n\n\n\n<li>\u7ed3\u5408\u5730\u7406\u5b9a\u5411\uff0c\u9009\u62e9\u534e\u4eba\u805a\u5c45\u533a\uff08\u5982Chatswood\u3001Box Hill\u3001Burwood\uff09\u9644\u8fd1\u7684\u7528\u6237<\/li>\n\n\n\n<li>\u5728\u5e7f\u544a\u6587\u6848\u548c\u6807\u7b7e\u4e2d\u4f7f\u7528\u4e2d\u6587\uff0c\u5f3a\u5316\u5185\u5bb9\u5339\u914d\u4fe1\u53f7<\/li>\n<\/ol>\n\n\n\n<p><strong>\u7b2c\u56db\u6b65\uff1aTikTok\u5e7f\u544a\u9884\u7b97\u89c4\u5212<\/strong><\/p>\n\n\n\n<p>\u5f88\u591a\u534e\u4eba\u5546\u5bb6\u7b2c\u4e00\u6b21\u63a5\u89e6TikTok\u5e7f\u544a\u65f6\u4f1a\u95ee\uff1a\u8981\u82b1\u591a\u5c11\u94b1\uff1f<\/p>\n\n\n\n<p><strong>\u76f4\u63a5\u544a\u8bc9\u4f60\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u9884\u7b97\u7b49\u7ea7<\/strong><\/td><td><strong>\u65e5\u9884\u7b97<\/strong><\/td><td><strong>\u6708\u9884\u7b97<\/strong><\/td><td><strong>\u9002\u5408\u9636\u6bb5<\/strong><\/td><\/tr><tr><td>\u6d4b\u8bd5\u671f<\/td><td>AUD $20-50<\/td><td>AUD $600-1,500<\/td><td>\u9a8c\u8bc1\u5e7f\u544a\u521b\u610f\uff0c\u6536\u96c6\u6570\u636e<\/td><\/tr><tr><td>\u6210\u957f\u671f<\/td><td>AUD $50-200<\/td><td>AUD $1,500-6,000<\/td><td>\u627e\u5230\u6709\u6548\u5e7f\u544a\u7ec4\uff0c\u5f00\u59cb\u653e\u91cf<\/td><\/tr><tr><td>\u6269\u5f20\u671f<\/td><td>AUD $200+<\/td><td>AUD $6,000+<\/td><td>\u89c4\u6a21\u5316\u6295\u653e\uff0c\u591a\u5e7f\u544a\u7ec4\u5e76\u884c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u91cd\u8981\u539f\u5219\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6d4b\u8bd5\u671f\u81f3\u5c11\u8dd17\u5929\uff0c\u4e0d\u8981\u57283\u5929\u5185\u5c31\u5224\u65ad\u5e7f\u544a&#8221;\u6ca1\u6548\u679c&#8221;<\/li>\n\n\n\n<li>\u5e7f\u544a\u7ec4\u7ea7\u522b\u8bbe\u7f6e\u9884\u7b97\u4e0a\u9650\uff0c\u9632\u6b62\u5355\u4e00\u5e7f\u544a\u7ec4\u8d85\u652f<\/li>\n\n\n\n<li>TikTok\u5e7f\u544a\u7684\u5b66\u4e60\u671f\u901a\u5e38\u9700\u898150\u4e2a\u4f18\u5316\u4e8b\u4ef6\uff08\u5982\u52a0\u8d2d\u3001\u8d2d\u4e70\uff09\uff0c\u6570\u636e\u91cf\u4e0d\u591f\u65f6\u4e0d\u8981\u9891\u7e41\u6539\u52a8<\/li>\n<\/ul>\n\n\n\n<p><strong>TikTok\u5e7f\u544a\u7684\u6210\u672c\u53c2\u8003<\/strong>\uff08\u6fb3\u6d32\u5e02\u573a\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPM\uff08\u5343\u6b21\u5c55\u793a\u8d39\u7528\uff09\uff1a\u7ea6AUD $3-10<\/li>\n\n\n\n<li>CPC\uff08\u5355\u6b21\u70b9\u51fb\u8d39\u7528\uff09\uff1a\u7ea6AUD $0.5-2<\/li>\n\n\n\n<li>CPL\uff08\u5355\u4e2a\u6f5c\u5728\u5ba2\u6237\u6210\u672c\uff09\uff1a\u89c6\u884c\u4e1a\u4e0d\u540c\uff0c\u7ea6AUD $5-50<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e94\u6b65\uff1aTikTok\u5e7f\u544a\u521b\u610f<\/h2>\n\n\n\n<p>TikTok\u4e0d\u662fInstagram\u3002\u56fe\u6587\u601d\u7ef4\u5728\u8fd9\u91cc\u884c\u4e0d\u901a\u3002<\/p>\n\n\n\n<p><strong>TikTok\u5e7f\u544a\u521b\u610f\u7684\u9ec4\u91d1\u6cd5\u5219\uff1a<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6cd5\u5219\u4e00\uff1a\u524d3\u79d2\u5fc5\u987b\u6709\u94a9\u5b50<\/h3>\n\n\n\n<p>\u7528\u6237\u5728\u5237\u89c6\u9891\uff0c\u6ce8\u610f\u529b\u6781\u5ea6\u5206\u6563\u3002\u5f00\u5934\u5fc5\u987b\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u4e2a\u5f3a\u70c8\u7684\u89c6\u89c9\u51b2\u51fb\uff08\u4ea7\u54c1\u7279\u5199\u3001\u5938\u5f20\u52a8\u4f5c\uff09<\/li>\n\n\n\n<li>\u4e00\u53e5\u76f4\u51fb\u75db\u70b9\u7684\u8bdd\uff08&#8221;\u6fb3\u6d32\u534e\u4eba\u5f00\u5e97\u6700\u5bb9\u6613\u72af\u7684\u9519\u8bef&#8221;\uff09<\/li>\n\n\n\n<li>\u4e00\u4e2a\u5f15\u53d1\u597d\u5947\u7684\u95ee\u9898\uff08&#8221;\u4f60\u77e5\u9053\u6fb3\u6d32\u4eba\u6700\u613f\u610f\u4e3a\u4ec0\u4e48\u4e70\u5355\u5417\uff1f&#8221;\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u6cd5\u5219\u4e8c\uff1a\u7ad6\u5c4f\u539f\u751f\uff0c\u62d2\u7edd\u6a2a\u7248\u642c\u8fd0<\/h3>\n\n\n\n<p>\u6240\u6709\u7d20\u6750\u75289:16\u7ad6\u7248\u5236\u4f5c\u3002\u628a\u6a2a\u7248\u89c6\u9891\u76f4\u63a5\u88c1\u526a\u6295\u653e\uff0c\u6548\u679c\u6253\u629850%\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6cd5\u5219\u4e09\uff1a\u5b57\u5e55\u662f\u5fc5\u9009\u9879<\/h3>\n\n\n\n<p>\u6fb3\u6d32\u7528\u6237\u5927\u91cf\u5728\u65e0\u58f0\u73af\u5883\u4e0b\u5237TikTok\uff08\u516c\u5171\u4ea4\u901a\u3001\u529e\u516c\u5ba4\uff09\u3002\u6ca1\u6709\u5b57\u5e55\uff0c\u4fe1\u606f\u4f20\u8fbe\u7387\u76f4\u63a5\u8170\u65a9\u3002\u540c\u65f6\uff0c\u5b57\u5e55\u6709\u52a9\u4e8eTikTok\u7b97\u6cd5\u7406\u89e3\u5185\u5bb9\uff0c\u63d0\u5347\u5206\u53d1\u7cbe\u51c6\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6cd5\u5219\u56db\uff1a\u771f\u5b9e\u611f\u80dc\u8fc7\u7cbe\u81f4\u611f<\/h3>\n\n\n\n<p>TikTok\u7528\u6237\u5bf9\u8fc7\u5ea6\u5236\u4f5c\u7684\u5e7f\u544a\u6709\u514d\u75ab\u529b\u3002\u624b\u6301\u62cd\u6444\u3001\u771f\u4eba\u51fa\u955c\u3001\u771f\u5b9e\u573a\u666f\u2014\u2014\u8fd9\u4e9b\u53cd\u800c\u8f6c\u5316\u7387\u66f4\u9ad8\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6cd5\u5219\u4e94\uff1aCTA\u8981\u660e\u786e<\/h3>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u76ee\u6807\u662f\u54a8\u8be2\u3001\u9884\u7ea6\u6216\u8d2d\u4e70\uff0c\u90a3\u4e48\u5185\u5bb9\u91cc\u8981\u660e\u786e\u544a\u8bc9\u7528\u6237\u4e0b\u4e00\u6b65\u505a\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p>\u6bd4\u8d77\u7b3c\u7edf\u5730\u8bf4\u201c\u4e86\u89e3\u66f4\u591a\u201d\uff0c\u66f4\u6709\u6548\u7684\u8868\u8fbe\u901a\u5e38\u662f\uff1a\u201c\u70b9\u51fb\u9884\u7ea6\u201d\uff0c\u201c\u9886\u53d6\u514d\u8d39\u54a8\u8be2\u201d\uff0c\u201c\u7acb\u5373\u67e5\u770b\u5957\u9910\u201d\uff0c\u201c\u73b0\u5728\u62a5\u540d\u201d\uff0c\u201c\u9650\u65f6\u9886\u53d6\u4f18\u60e0\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Shop \u6fb3\u6d32\u73b0\u72b6\uff1a\u503c\u5f97\u5165\u5c40\u5417\uff1f<\/h2>\n\n\n\n<p>\u622a\u81f32024\u5e74\uff0cTikTok Shop\u5df2\u5728\u6fb3\u6d32\u8fdb\u5165\u6d4b\u8bd5\u9636\u6bb5\u3002\u548c\u82f1\u7f8e\u5e02\u573a\u76f8\u6bd4\uff0c\u6fb3\u6d32\u7684TikTok Shop\u751f\u6001\u4ecd\u5904\u4e8e\u65e9\u671f\uff0c\u4f46\u8fd9\u6070\u6070\u662f\u5148\u884c\u8005\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<p><strong>\u76ee\u524d\u6fb3\u6d32TikTok Shop\u7684\u60c5\u51b5\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5165\u9a7b\u5546\u5bb6\u9700\u8981\u6709\u6fb3\u6d32ABN\u548c\u672c\u5730\u5546\u4e1a\u5b9e\u4f53<\/li>\n\n\n\n<li>\u652f\u6301<a href=\"https:\/\/zhuanlan.zhihu.com\/p\/623504625\" target=\"_blank\" rel=\"noopener\">\u76f4\u64ad\u5356\u8d27\u548c\u77ed\u89c6\u9891\u5546\u54c1\u6a71\u7a97<\/a><\/li>\n\n\n\n<li>\u8fbe\u4eba\u5e26\u8d27\u5206\u4f63\u6a21\u5f0f\u5df2\u53ef\u4f7f\u7528<\/li>\n\n\n\n<li>\u7269\u6d41\u65b9\u9762\u9700\u81ea\u884c\u5b89\u6392\uff08\u76ee\u524d\u65e0\u5b98\u65b9\u4ed3\u50a8\u652f\u6301\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6211\u4eec\u7684\u5224\u65ad<\/strong>\uff1a\u5982\u679c\u4f60\u505a\u7535\u5546\uff0c\u73b0\u5728\u5165\u5c40<a href=\"https:\/\/seller.tiktok.com\/\" target=\"_blank\" rel=\"noopener\">TikTok Shop<\/a>\u662f\u62a2\u5360\u5148\u673a\u3002\u7b49\u5e73\u53f0\u5b8c\u5168\u6210\u719f\u518d\u8fdb\uff0c\u7ade\u4e89\u5df2\u7ecf\u767d\u70ed\u5316\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u534e\u4eba\u5546\u5bb6\u7684\u5e38\u89c1\u8bef\u533a\uff0c\u9010\u4e00\u51fb\u7834<\/h2>\n\n\n\n<p><strong>\u8bef\u533a\u4e00\uff1a&#8221;\u6211\u7684\u5ba2\u6237\u90fd\u662f\u534e\u4eba\uff0cTikTok\u7528\u5904\u4e0d\u5927&#8221;<\/strong><br>\u9519\u3002\u6fb3\u6d32TikTok\u7528\u6237\u4e2d\u534e\u88d4\u5360\u6bd4\u4e0d\u4f4e\uff0c\u4e14\u4e2d\u6587\u5185\u5bb9\u6d88\u8d39\u4e60\u60ef\u6b63\u5728\u5f62\u6210\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0cTikTok\u53ef\u4ee5\u5e2e\u4f60\u540c\u65f6\u89e6\u8fbe\u534e\u4eba\u548c\u672c\u5730\u4e3b\u6d41\u5e02\u573a\uff0c\u4e00\u4e2a\u5e73\u53f0\u4e24\u4e2a\u589e\u957f\u5f15\u64ce\u3002<\/p>\n\n\n\n<p><strong>\u8bef\u533a\u4e8c\uff1a&#8221;TikTok\u53ea\u6709\u5e74\u8f7b\u4eba\u7528&#8221;<\/strong><br>2024\u5e74\u6570\u636e\u663e\u793a\uff0c\u6fb3\u6d3235\u5c81\u4ee5\u4e0aTikTok\u7528\u6237\u540c\u6bd4\u589e\u957f\u8d8540%\u3002\u4f60\u7684\u5ba2\u6237\u5f88\u53ef\u80fd\u5c31\u5728\u4e0a\u9762\u3002<\/p>\n\n\n\n<p><strong>\u8bef\u533a\u4e09\uff1a&#8221;\u5148\u7b49\u8d26\u53f7\u6da8\u7c89\u518d\u6295\u5e7f\u544a&#8221;<\/strong><br>\u5e7f\u544a\u6295\u653e\u548c\u6709\u673a\u589e\u957f\u662f\u4e24\u6761\u5e76\u884c\u7684\u8d5b\u9053\uff0c\u4e0d\u9700\u8981\u5148\u540e\u987a\u5e8f\u3002\u54ea\u6015\u8d26\u53f7\u662f0\u7c89\uff0c\u4e5f\u53ef\u4ee5\u6295In-Feed\u5e7f\u544a\u76f4\u63a5\u62ff\u7ed3\u679c\u3002<\/p>\n\n\n\n<p><strong>\u8bef\u533a\u56db\uff1a&#8221;TikTok\u5e7f\u544a\u5c31\u662f\u8df3\u821e\u89c6\u9891&#8221;<\/strong><br>\u9910\u5385\u3001\u5f8b\u5e08\u4e8b\u52a1\u6240\u3001\u4f1a\u8ba1\u5e08\u3001\u623f\u4ea7\u4e2d\u4ecb\u3001\u6559\u80b2\u673a\u6784\uff0c\u5404\u884c\u5404\u4e1a\u90fd\u5728TikTok\u4e0a\u62ff\u5230\u8f6c\u5316\u3002\u683c\u5f0f\u4e0d\u91cd\u8981\uff0c\u7b56\u7565\u624d\u91cd\u8981\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e0b\u4e00\u6b65\uff1a\u8ba9\u4e13\u4e1a\u56e2\u961f\u5e2e\u4f60\u8dd1\u8d62\u6fb3\u6d32TikTok\u5e02\u573a<\/h2>\n\n\n\n<p>TikTok\u5e7f\u544a\u6295\u653e\u662f\u4e00\u95e8\u7ed3\u5408\u6570\u636e\u3001\u521b\u610f\u548c\u6301\u7eed\u4f18\u5316\u7684\u5b66\u79d1\u3002\u8d26\u6237\u8bbe\u7f6e\u505a\u9519\uff0c\u94b1\u6253\u6c34\u6f02\uff1b\u521b\u610f\u6ca1\u94a9\u5b50\uff0c\u7528\u6237\u5212\u8fc7\u53bb\uff1b\u5b9a\u5411\u4e0d\u7cbe\u51c6\uff0c\u6d41\u91cf\u90fd\u662f\u65e0\u6548\u7684\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/\">ZipZipe<\/a>\u81ea2017\u5e74\u624e\u6839\u6089\u5c3c\uff0c\u670d\u52a1500+\u6fb3\u6d32\u672c\u5730\u5546\u5bb6\uff0c<a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/about\/\">\u4e2d\u82f1\u53cc\u8bed\u56e2\u961f<\/a>\uff0c\u6df1\u5ea6\u7406\u89e3\u534e\u4eba\u5546\u5bb6\u5728\u6fb3\u6d32\u5e02\u573a\u7684\u72ec\u7279\u5904\u5883\u3002\u6211\u4eec\u63d0\u4f9bTikTok\u5e7f\u544a\u5168\u7a0b\u7ba1\u7406\uff0c\u4ece\u7b56\u7565\u5230\u7d20\u6750\u5230\u4f18\u5316\uff0c\u4e00\u7ad9\u5230\u5e95\u3002<strong>\u51c6\u5907\u597d\u5f00\u59cb\u4e86\u5417\uff1f<\/strong><a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/services\/social-media\/\">\u4e86\u89e3\u6211\u4eec\u7684\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u670d\u52a1<\/a>\uff0c\u6216\u76f4\u63a5\u81f4\u7535 (02) 7239 1717 \u9884\u7ea6<a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/contact-us\/\">\u514d\u8d39\u54a8\u8be2<\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok\u5e7f\u544a\u6295\u653e\uff1a\u518d\u4e0d\u5f00\u59cb\uff0c\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5c31\u8981\u628a\u673a\u4f1a\u90fd\u62ff\u8d70\u4e86\u3002&nbsp; \u6fb3\u6d32TikTok\u7528\u6237\u5df2\u7a81\u7834800 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[77],"tags":[],"class_list":["post-26148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/26148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/comments?post=26148"}],"version-history":[{"count":1,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/26148\/revisions"}],"predecessor-version":[{"id":26152,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/26148\/revisions\/26152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/media\/26149"}],"wp:attachment":[{"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/media?parent=26148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/categories?post=26148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/tags?post=26148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}