{"id":26133,"date":"2026-04-22T18:00:54","date_gmt":"2026-04-22T08:00:54","guid":{"rendered":"https:\/\/www.zipzipe.com.au\/?p=26133"},"modified":"2026-04-27T11:20:33","modified_gmt":"2026-04-27T01:20:33","slug":"pmax-campaign","status":"publish","type":"post","link":"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/pmax-campaign\/","title":{"rendered":"PMax \u5e7f\u544a\u5b8c\u6574\u6307\u5357\uff1a\u6fb3\u6d32\u5546\u5bb6\u5982\u4f55\u6b63\u786e\u6295\u653e Performance Max"},"content":{"rendered":"\n<p>Performance Max \u4e0d\u662f\u666e\u901a\u5347\u7ea7\uff0c\u662f\u8c37\u6b4c\u5bf9\u5e7f\u544a\u903b\u8f91\u7684\u4e00\u6b21\u5f7b\u5e95\u91cd\u5199\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u73b0\u5728\u8fd8\u628a PMax \u5e7f\u544a\u5f53\u6210&#8221;\u53e6\u4e00\u79cd\u641c\u7d22\u5e7f\u544a&#8221;\u6765\u5bf9\u5f85\uff0c\u4f60\u5df2\u7ecf\u8f93\u5728\u8d77\u8dd1\u7ebf\u4e0a\u4e86\u3002\u8fd9\u662f\u8c37\u6b4c\u5386\u53f2\u4e0a\u8986\u76d6\u6e20\u9053\u6700\u5e7f\u3001\u81ea\u52a8\u5316\u7a0b\u5ea6\u6700\u9ad8\u3001\u4e5f\u662f\u8bef\u89e3\u6700\u6df1\u7684\u5e7f\u544a\u7c7b\u578b\u3002\u7528\u5bf9\u4e86\uff0cROI \u7ffb\u500d\u4e0d\u662f\u795e\u8bdd\uff1b\u7528\u9519\u4e86\uff0c\u9884\u7b97\u70e7\u5149\u53ea\u5269\u6570\u636e\u566a\u97f3\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u662f\u5199\u7ed9\u6fb3\u6d32\u5e02\u573a\u771f\u6b63\u8dd1 Performance Max \u5e7f\u544a\u7684\u64cd\u76d8\u624b\u7684\uff0c\u4e0d\u662f\u5165\u95e8\u79d1\u666e\uff0c\u662f\u5b9e\u6218\u624b\u518c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f PMax \u5e7f\u544a\uff1f&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=zh-Hans\" target=\"_blank\" rel=\"noopener\">Performance Max\uff08\u7b80\u79f0 PMax\uff09<\/a>\u4e8e 2021 \u5e74\u6b63\u5f0f\u63a8\u51fa\uff0c2022 \u5e74\u5168\u9762\u53d6\u4ee3\u4e86\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\uff08Smart Shopping\uff09\u548c\u672c\u5730\u5e7f\u544a\uff08Local Campaigns\uff09\u3002\u5230 2024 \u5e74\uff0cPMax \u5df2\u7ecf\u662f\u8c37\u6b4c\u751f\u6001\u5185\u8986\u76d6\u9762\u6700\u5e7f\u7684\u5355\u4e00\u5e7f\u544a\u7c7b\u578b\u3002<\/p>\n\n\n\n<p>\u5b83\u80fd\u540c\u65f6\u5728\u4ee5\u4e0b\u6e20\u9053\u6295\u653e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8c37\u6b4c\u641c\u7d22\uff08Google Search\uff09<\/strong><\/li>\n\n\n\n<li><strong>\u8c37\u6b4c\u5c55\u793a\u5e7f\u544a\u7f51\u7edc\uff08Display Network\uff09<\/strong><\/li>\n\n\n\n<li><strong>YouTube<\/strong><\/li>\n\n\n\n<li><strong>Gmail<\/strong><\/li>\n\n\n\n<li><strong>\u8c37\u6b4c\u5730\u56fe\uff08Google Maps\uff09<\/strong><\/li>\n\n\n\n<li><strong>\u8c37\u6b4c\u63a2\u7d22\uff08Discover\uff09<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u5546\u5bb6\u4e0d\u518d\u9700\u8981\u5206\u522b\u4e3a\u8fd9\u4e9b\u6e20\u9053\u5efa\u7acb\u5b8c\u5168\u72ec\u7acb\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u800c\u662f\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e2a PMax \u5e7f\u544a\u7cfb\u5217\uff0c\u628a\u7d20\u6750\u3001\u8f6c\u5316\u76ee\u6807\u4e0e\u53d7\u4f17\u4fe1\u53f7\u4ea4\u7ed9\u7cfb\u7edf\uff0c\u7531 Google \u81ea\u52a8\u51b3\u5b9a\u5e7f\u544a\u5e94\u8be5\u5728\u4ec0\u4e48\u65f6\u95f4\u3001\u901a\u8fc7\u4ec0\u4e48\u7248\u4f4d\u3001\u5c55\u793a\u7ed9\u54ea\u4e9b\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u4ece\u673a\u5236\u4e0a\u770b\uff0cPMax \u7684\u6838\u5fc3\u4f18\u52bf\u4e0d\u53ea\u662f\u201c\u8986\u76d6\u66f4\u591a\u6e20\u9053\u201d\uff0c\u800c\u662f\u5b83\u4f1a\u56f4\u7ed5\u4f60\u8bbe\u7f6e\u7684\u8f6c\u5316\u76ee\u6807\u8fdb\u884c\u4f18\u5316\u3002\u7cfb\u7edf\u4f1a\u4e0d\u65ad\u6839\u636e\u7d20\u6750\u8868\u73b0\u3001\u53d7\u4f17\u4e92\u52a8\u4e0e\u5386\u53f2\u8f6c\u5316\u6570\u636e\uff0c\u8c03\u6574\u6295\u653e\u65b9\u5411\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u4e5f\u610f\u5473\u7740\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u524d\u63d0\uff1a<\/p>\n\n\n\n<p><strong>\u81ea\u52a8\u5316\u5e76\u4e0d\u7b49\u4e8e\u968f\u4fbf\u8bbe\u7f6e\u3002<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7ed9\u7cfb\u7edf\u8f93\u5165\u7684\u662f\u4f4e\u8d28\u91cf\u7d20\u6750\u3001\u4e0d\u51c6\u786e\u7684\u8f6c\u5316\u76ee\u6807\uff0c\u6216\u8005\u6a21\u7cca\u7684\u53d7\u4f17\u4fe1\u53f7\uff0c\u90a3\u4e48\u7cfb\u7edf\u53ea\u4f1a\u66f4\u9ad8\u6548\u5730\u653e\u5927\u8fd9\u4e9b\u95ee\u9898\u3002PMax \u7684\u6548\u679c\u4e0a\u9650\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u4f60\u524d\u7aef\u8f93\u5165\u8d28\u91cf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PMax \u5e7f\u544a\u8bbe\u7f6e\u6838\u5fc3\u6a21\u5757\u4e00\uff1a\u8d44\u4ea7\u7ec4\uff08Asset Group\uff09<\/h2>\n\n\n\n<p><a href=\"https:\/\/cj.sina.com.cn\/articles\/view\/1084407072\/40a2bd2000101eg2u?froms=ggmp\" target=\"_blank\" rel=\"noopener\">\u8d44\u4ea7\u7ec4\u662f PMax \u7684\u57fa\u672c\u6295\u653e\u5355\u5143<\/a>\uff0c\u76f8\u5f53\u4e8e\u4f20\u7edf\u5e7f\u544a\u7ec4\u3002\u4f46\u5b83\u4e0d\u53ea\u662f\u5806\u7d20\u6750\uff0c\u800c\u662f\u4e00\u5957\u5b8c\u6574\u7684\u4fe1\u53f7\u8f93\u5165\u7cfb\u7edf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6bcf\u4e2a\u8d44\u4ea7\u7ec4\u5e94\u5305\u542b\u4ec0\u4e48\uff1f<\/h3>\n\n\n\n<p><strong>\u6587\u5b57\u8d44\u4ea7\uff08Text Assets\uff09\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6700\u7ec8 URL\uff08Final URL\uff09\uff1a\u4f60\u5e0c\u671b\u6d41\u91cf\u843d\u5730\u7684\u9875\u9762<\/li>\n\n\n\n<li>\u6807\u9898\uff08Headlines\uff09\uff1a\u81f3\u5c11 3 \u6761\uff0c\u6700\u591a 15 \u6761\uff1b\u5efa\u8bae\u51c6\u5907 10 \u6761\u4ee5\u4e0a\uff0c\u8986\u76d6\u4e0d\u540c\u610f\u56fe<\/li>\n\n\n\n<li>\u957f\u6807\u9898\uff08Long Headlines\uff09\uff1a\u6700\u591a 5 \u6761<\/li>\n\n\n\n<li>\u63cf\u8ff0\uff08Descriptions\uff09\uff1a\u6700\u5c11 2 \u6761\uff0c\u6700\u591a 5 \u6761<\/li>\n\n\n\n<li>\u5c55\u793a URL \u8def\u5f84\uff08Display URL Path\uff09\uff1a\u4e24\u6bb5\uff0c\u7b80\u6d01\u63cf\u8ff0\u843d\u5730\u9875\u4e3b\u9898<\/li>\n<\/ul>\n\n\n\n<p><strong>\u56fe\u7247\u8d44\u4ea7\uff08Image Assets\uff09\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6a2a\u5411\uff081.91:1\uff09\uff1a\u81f3\u5c11 1 \u5f20\uff0c\u5efa\u8bae 3-5 \u5f20<\/li>\n\n\n\n<li>\u6b63\u65b9\u5f62\uff081:1\uff09\uff1a\u81f3\u5c11 1 \u5f20\uff0c\u5efa\u8bae 3-5 \u5f20<\/li>\n\n\n\n<li>\u7ad6\u5411\uff084:5\uff09\uff1aYouTube \u548c Discover \u4f18\u5148\u683c\u5f0f\uff0c\u5f3a\u70c8\u5efa\u8bae\u4e0a\u4f20<\/li>\n<\/ul>\n\n\n\n<p><strong>\u89c6\u9891\u8d44\u4ea7\uff08Video Assets\uff09\uff1a<\/strong><br>\u5f88\u591a\u6fb3\u6d32\u5546\u5bb6\u5728\u8fd9\u91cc\u72af\u9519\uff1a\u4ed6\u4eec\u4e0d\u4e0a\u4f20\u89c6\u9891\uff0c\u7ed3\u679c\u8c37\u6b4c\u81ea\u52a8\u751f\u6210\u8d28\u91cf\u6781\u4f4e\u7684\u5e7b\u706f\u7247\u89c6\u9891\u3002<strong>\u4e3b\u52a8\u4e0a\u4f20\u4e00\u652f 15-30 \u79d2\u7684\u54c1\u724c\u89c6\u9891\uff0c\u662f PMax \u6548\u679c\u7684\u57fa\u672c\u4fdd\u969c\u3002<\/strong> \u6ca1\u6709\u9ad8\u8d28\u91cf\u89c6\u9891\u7d20\u6750\uff0c\u5c31\u4e0d\u8981\u5962\u671b YouTube \u6e20\u9053\u5e26\u6765\u4f18\u8d28\u8f6c\u5316\u3002<\/p>\n\n\n\n<p><strong>\u884c\u52a8\u53f7\u53ec\uff08Call to Action\uff09\uff1a<\/strong><br>\u5efa\u8bae\u9009\u62e9 &#8220;\u81ea\u52a8&#8221; \u8ba9\u7cfb\u7edf\u4f18\u5316\uff0c\u6216<a href=\"https:\/\/payproglobal.com\/zh\/%E8%A7%A3%E7%AD%94\/%E4%BB%80%E4%B9%88%E6%98%AF%E8%A1%8C%E5%8A%A8%E5%8F%B7%E5%8F%AC-cta\/\" target=\"_blank\" rel=\"noopener\">\u6839\u636e\u4ea7\u54c1\u7c7b\u578b\u9009\u62e9 &#8220;\u7acb\u5373\u8d2d\u4e70&#8221;<\/a>\u3001&#8221;\u4e86\u89e3\u66f4\u591a&#8221;\u3001&#8221;\u83b7\u53d6\u62a5\u4ef7&#8221;\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8d44\u4ea7\u7ec4\u7b56\u7565\uff1a\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u591a\u5c11\u4e2a\u8d44\u4ea7\u7ec4\u5408\u9002\uff1f<\/h3>\n\n\n\n<p><strong>\u539f\u5219\uff1a\u6309\u4e3b\u9898\u6216\u4ea7\u54c1\u7ebf\u62c6\u5206\uff0c\u800c\u975e\u6309\u53d7\u4f17\u62c6\u5206\u3002<\/strong><\/p>\n\n\n\n<p>\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u4e2a PMax \u5e7f\u544a\u7cfb\u5217\uff0c\u9488\u5bf9&#8221;\u6089\u5c3c\u88c5\u4fee\u670d\u52a1&#8221;\uff1a\n<ul class=\"wp-block-list\">\n<li>\u8d44\u4ea7\u7ec4 1\uff1a\u53a8\u623f\u7ffb\u65b0\uff08\u5bf9\u5e94\u843d\u5730\u9875 + \u5bf9\u5e94\u7d20\u6750\uff09<\/li>\n\n\n\n<li>\u8d44\u4ea7\u7ec4 2\uff1a\u6d74\u5ba4\u6539\u9020\uff08\u5bf9\u5e94\u843d\u5730\u9875 + \u5bf9\u5e94\u7d20\u6750\uff09<\/li>\n\n\n\n<li>\u8d44\u4ea7\u7ec4 3\uff1a\u6574\u5c4b\u7ffb\u65b0\uff08\u5bf9\u5e94\u843d\u5730\u9875 + \u5bf9\u5e94\u7d20\u6750\uff09<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u6837\u505a\u7684\u597d\u5904\uff1a\u8c37\u6b4c\u80fd\u5339\u914d\u66f4\u76f8\u5173\u7684\u610f\u56fe\u4fe1\u53f7\uff0c\u4f60\u4e5f\u80fd\u5728\u62a5\u544a\u4e2d\u770b\u5230\u5404\u4e3b\u9898\u7684\u8868\u73b0\u5dee\u5f02\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PMax \u5e7f\u544a\u8bbe\u7f6e\u6838\u5fc3\u6a21\u5757\u4e8c\uff1a\u53d7\u4f17\u4fe1\u53f7\uff08Audience Signals\uff09<\/h2>\n\n\n\n<p><a href=\"https:\/\/zhuanlan.zhihu.com\/p\/656384430\" target=\"_blank\" rel=\"noopener\">\u53d7\u4f17\u4fe1\u53f7<\/a>\u662f PMax \u6700\u5bb9\u6613\u88ab\u8bef\u89e3\u7684\u529f\u80fd\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u5b83\u662f\u4f60\u7ed9\u8c37\u6b4c\u7b97\u6cd5\u7684&#8221;\u8d77\u70b9\u63d0\u793a&#8221;\uff0c\u544a\u8bc9\u7cfb\u7edf&#8221;\u4ece\u8fd9\u7c7b\u4eba\u5f00\u59cb\u6d4b\u8bd5\uff0c\u7136\u540e\u81ea\u884c\u4f18\u5316&#8221;\u3002\u8c37\u6b4c\u4f1a\u57fa\u4e8e\u4f60\u7684\u4fe1\u53f7\u6269\u5c55\u53d7\u4f17\uff0c\u6700\u7ec8\u89e6\u8fbe\u4f60\u53ef\u80fd\u6839\u672c\u6ca1\u60f3\u5230\u7684\u7528\u6237\u7fa4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u6784\u5efa\u9ad8\u8d28\u91cf\u53d7\u4f17\u4fe1\u53f7\uff1f<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u5c42\u6b21\u4e00\uff1a\u81ea\u5b9a\u4e49\u53d7\u4f17\uff08Custom Segments\uff09<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f7f\u7528\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\u8bbf\u95ee\u8005\u5173\u952e\u8bcd<\/li>\n\n\n\n<li>\u4f7f\u7528\u4e0e\u4f60\u7684\u4ea7\u54c1\u5f3a\u76f8\u5173\u7684\u641c\u7d22\u8bcd\u7ec4\u5408<\/li>\n\n\n\n<li>\u4f8b\u5982\uff1a\u4e00\u5bb6\u6fb3\u6d32\u7ebf\u4e0a\u5ba0\u7269\u7528\u54c1\u5546\u5bb6\uff0c\u53ef\u4ee5\u8f93\u5165 &#8220;<a href=\"http:\/\/petbarn.com.au\" target=\"_blank\" rel=\"noopener\">petbarn.com.au<\/a>&#8220;\u3001&#8221;<a href=\"http:\/\/mypetwarehouse.com.au\" target=\"_blank\" rel=\"noopener\">mypetwarehouse.com.au<\/a>&#8221; \u7b49\u7ade\u54c1\u57df\u540d<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u5c42\u6b21\u4e8c\uff1a\u518d\u8425\u9500\u5217\u8868\uff08Your Data\uff09<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0a\u4f20\u73b0\u6709\u5ba2\u6237\u90ae\u4ef6\u5217\u8868\uff08\u5efa\u8bae\u81f3\u5c11 1,000 \u6761\uff09<\/li>\n\n\n\n<li>\u6dfb\u52a0\u7f51\u7ad9\u8bbf\u5ba2\u53d7\u4f17\u3001\u8d2d\u7269\u8f66\u653e\u5f03\u7528\u6237\u3001\u8fc7\u53bb\u8d2d\u4e70\u7528\u6237<\/li>\n\n\n\n<li>\u8fd9\u662f PMax \u6548\u679c\u6700\u5feb\u63d0\u5347\u7684\u6760\u6746\u4e4b\u4e00<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u5c42\u6b21\u4e09\uff1a\u8c37\u6b4c\u53d7\u4f17\u5174\u8da3\u5206\u7c7b<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53e0\u52a0\u76f8\u5173\u7684&#8221;<a href=\"https:\/\/learn.microsoft.com\/zh-cn\/advertising\/campaign-management-service\/inmarketaudience?view=bingads-13&amp;tabs=xml\" target=\"_blank\" rel=\"noopener\">\u5e02\u573a\u5185\u53d7\u4f17&#8221;\uff08In-Market Audiences\uff09<\/a><\/li>\n\n\n\n<li>\u53e0\u52a0\u751f\u6d3b\u4e8b\u4ef6\uff08Life Events\uff09\uff0c\u5982&#8221;\u8fd1\u671f\u642c\u5bb6&#8221;\u3001&#8221;\u65b0\u5a5a&#8221;\u7b49<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5b9e\u6218\u5efa\u8bae\uff1a<\/strong> \u4e0d\u8981\u53ea\u653e\u4e00\u5c42\u4fe1\u53f7\u3002\u66f4\u5e38\u89c1\u4e14\u66f4\u6709\u4ef7\u503c\u7684\u505a\u6cd5\uff0c\u662f\u628a\u81ea\u5b9a\u4e49\u53d7\u4f17\u3001\u518d\u8425\u9500\u6570\u636e\u548c Google \u5174\u8da3\u53d7\u4f17\u7ec4\u5408\u8d77\u6765\uff0c\u7ed9\u7cfb\u7edf\u4e00\u4e2a\u66f4\u7acb\u4f53\u7684\u8d77\u70b9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PMax \u5e7f\u544a\u8bbe\u7f6e\u6838\u5fc3\u6a21\u5757\u4e09\uff1aURL \u6269\u5c55\u4e0e\u6392\u9664\uff08URL Expansion &amp; Exclusions\uff09<\/h2>\n\n\n\n<p>\u8fd9\u662f PMax \u6700\u5bb9\u6613\u88ab\u5ffd\u89c6\u3001\u4e5f\u6700\u5bb9\u6613\u9020\u6210\u9884\u7b97\u6d6a\u8d39\u7684\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">URL \u6269\u5c55\uff08URL Expansion\uff09<\/h3>\n\n\n\n<p>\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0c<a href=\"https:\/\/www.10100.com\/encyclopedia\/explain\/61397190\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c\u4f1a\u81ea\u52a8\u6269\u5c55\u5230\u4f60\u7f51\u7ad9\u7684\u4efb\u4f55\u9875\u9762<\/a>\uff0c\u800c\u4e0d\u53ea\u662f\u4f60\u5728\u8d44\u4ea7\u7ec4\u4e2d\u6307\u5b9a\u7684 Final URL\u3002\u8fd9\u610f\u5473\u7740\u5b83\u53ef\u80fd\u628a\u6d41\u91cf\u9001\u5230\u4f60\u7684\u535a\u5ba2\u6587\u7ae0\u3001\u8054\u7cfb\u6211\u4eec\u9875\u9762\u3001\u751a\u81f3\u9690\u79c1\u653f\u7b56\u9875\u9762\u3002<\/p>\n\n\n\n<p><strong>\u64cd\u4f5c\u5efa\u8bae\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c\u7f51\u7ad9\u7ed3\u6784\u6e05\u6670\uff0c\u53ef\u4ee5\u4fdd\u7559 URL \u6269\u5c55\uff0c\u4f46\u4e00\u5b9a\u8981\u505a\u597d\u6392\u9664\u8bbe\u7f6e<\/li>\n\n\n\n<li>\u5982\u679c\u7f51\u7ad9\u6709\u5185\u5bb9\u9875\u9762\u4f46\u8fd9\u4e9b\u9875\u9762\u4e0d\u80fd\u76f4\u63a5\u5e26\u6765\u8f6c\u5316\uff0c\u5f3a\u70c8\u5efa\u8bae\u5173\u95ed URL \u6269\u5c55\uff0c\u6216\u7cbe\u786e\u8bbe\u7f6e\u6392\u9664\u89c4\u5219<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">URL \u6392\u9664\uff08URL Exclusions\uff09<\/h3>\n\n\n\n<p>\u5e38\u89c1\u9700\u8981\u6392\u9664\u7684\u9875\u9762\u7c7b\u578b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u767b\u5f55\u9875\u3001\u8d26\u53f7\u7ba1\u7406\u9875<\/li>\n\n\n\n<li>\u535a\u5ba2\u6587\u7ae0\uff08\u9664\u975e\u535a\u5ba2\u672c\u8eab\u662f\u8f6c\u5316\u6f0f\u6597\u4e00\u90e8\u5206\uff09<\/li>\n\n\n\n<li>\u9690\u79c1\u653f\u7b56\u3001\u6761\u6b3e\u9875\u9762<\/li>\n\n\n\n<li>\u62db\u8058\u9875\u9762<\/li>\n\n\n\n<li>\u5df2\u505c\u552e\u4ea7\u54c1\u9875\u9762<\/li>\n<\/ul>\n\n\n\n<p><strong>\u64cd\u4f5c\u8def\u5f84\uff1a<\/strong> \u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e \u2192 \u5176\u4ed6\u8bbe\u7f6e \u2192 URL \u6269\u5c55 \u2192 \u6dfb\u52a0\u6392\u9664 URL<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PMax \u5e7f\u544a\u548c\u641c\u7d22\u5e7f\u544a\uff0c\u5230\u5e95\u8be5\u600e\u4e48\u9009\uff1f<\/h2>\n\n\n\n<p>\u8fd9\u662f\u6fb3\u6d32 Google Ads \u64cd\u76d8\u624b\u88ab\u95ee\u6700\u591a\u7684\u95ee\u9898\u3002\u7b54\u6848\u4e0d\u662f\u975e\u6b64\u5373\u5f7c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f7f\u7528 PMax \u7684\u573a\u666f\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f60\u6709\u8db3\u591f\u7684\u8f6c\u5316\u6570\u636e\uff08\u5efa\u8bae\u8fc7\u53bb 30 \u5929\u81f3\u5c11 30-50 \u6b21\u8f6c\u5316\uff09<\/li>\n\n\n\n<li>\u4f60\u7684\u4ea7\u54c1\/\u670d\u52a1\u9700\u8981\u8de8\u6e20\u9053\u66dd\u5149\uff08\u54c1\u724c\u5efa\u8bbe + \u8f6c\u5316\u517c\u987e\uff09<\/li>\n\n\n\n<li>\u4f60\u5728\u505a\u7535\u5546\uff0c\u4e14\u5df2\u914d\u7f6e <a href=\"https:\/\/business.google.com\/en-all\/merchant-center\/\" target=\"_blank\" rel=\"noopener\">Google Merchant Center<\/a><\/li>\n\n\n\n<li>\u4f60\u6709\u591a\u6837\u5316\u7684\u7d20\u6750\u8d44\u4ea7\uff08\u56fe\u7247\u3001\u89c6\u9891\u3001\u591a\u7248\u672c\u6587\u6848\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u575a\u6301\u4f7f\u7528\u641c\u7d22\u5e7f\u544a\u7684\u573a\u666f\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f60\u7684\u4e1a\u52a1\u9ad8\u5ea6\u4f9d\u8d56\u7cbe\u51c6\u5173\u952e\u8bcd\uff08\u5982\u6cd5\u5f8b\u3001\u533b\u7597\u3001\u7279\u5b9a\u6280\u672f\u670d\u52a1\uff09<\/li>\n\n\n\n<li>\u4f60\u7684\u6708\u9884\u7b97\u4f4e\u4e8e AUD 2,000\uff08PMax \u5728\u4f4e\u9884\u7b97\u4e0b\u5b66\u4e60\u6548\u7387\u4f4e\uff09<\/li>\n\n\n\n<li>\u4f60\u9700\u8981\u5b8c\u5168\u63a7\u5236\u6bcf\u4e00\u4e2a\u5173\u952e\u8bcd\u51fa\u4ef7<\/li>\n\n\n\n<li>\u4f60\u6b63\u5904\u4e8e\u65b0\u8d26\u6237\u51b7\u542f\u52a8\u9636\u6bb5\uff08\u5efa\u8bae\u5148\u8dd1\u641c\u7d22\u5e7f\u544a\u79ef\u7d2f\u8f6c\u5316\u6570\u636e\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u7ec4\u5408\u4f7f\u7528\u7b56\u7565\uff08\u63a8\u8350\uff09\uff1a<\/h3>\n\n\n\n<p>\u5bf9\u4e8e\u5927\u591a\u6570\u6fb3\u6d32\u4e2d\u578b\u5546\u5bb6\uff0c\u6700\u6709\u6548\u7684\u7ed3\u6784\u662f\uff1a<\/p>\n\n\n\n<p><strong>\u641c\u7d22\u5e7f\u544a\uff08Search\uff09<\/strong> \u8d1f\u8d23\u6355\u83b7\u9ad8\u610f\u56fe\u3001\u7cbe\u51c6\u5173\u952e\u8bcd\u6d41\u91cf \u2192 <strong>PMax<\/strong> \u8d1f\u8d23\u6269\u5c55\u8986\u76d6\u9762\u3001\u89e6\u8fbe\u66f4\u591a\u6f5c\u5728\u5ba2\u6237 \u2192 \u4e24\u8005\u5171\u540c\u5411\u540c\u4e00\u8f6c\u5316\u76ee\u6807\u6c47\u62a5\u6570\u636e<\/p>\n\n\n\n<p>\u8fd9\u79cd\u7ed3\u6784\u4e0b\uff0c\u641c\u7d22\u5e7f\u544a\u7684\u5173\u952e\u8bcd\u4f1a\u81ea\u52a8\u4eab\u6709\u4f18\u5148\u51fa\u4ef7\u6743\uff0cPMax \u4e0d\u4f1a\u4e0e\u4f60\u81ea\u5df1\u7684\u641c\u7d22\u5e7f\u544a\u7ade\u4e89\u54c1\u724c\u8bcd\uff08\u53ea\u8981\u4f60\u5728 PMax \u4e2d\u6b63\u786e\u8bbe\u7f6e\u4e86\u54c1\u724c\u8bcd\u6392\u9664\uff09\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PMax \u9884\u7b97\u5206\u914d\uff1a\u548c\u5176\u4ed6\u5e7f\u544a\u7cfb\u5217\u5982\u4f55\u5e73\u8861\uff1f<\/h2>\n\n\n\n<p>\u6ca1\u6709\u4e07\u80fd\u516c\u5f0f\uff0c\u4f46\u6709\u53c2\u8003\u6846\u67b6\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5e7f\u544a\u8d26\u6237\u9636\u6bb5<\/strong><\/td><td><strong>PMax \u9884\u7b97\u5360\u6bd4<\/strong><\/td><td><strong>\u641c\u7d22\u5e7f\u544a\u9884\u7b97\u5360\u6bd4<\/strong><\/td><td><strong>\u5176\u4ed6<\/strong><\/td><\/tr><tr><td>\u65b0\u8d26\u6237\uff080-3\u4e2a\u6708\uff09<\/td><td>20-30%<\/td><td>60-70%<\/td><td>10%<\/td><\/tr><tr><td>\u6210\u719f\u8d26\u6237\uff08\u6709\u7a33\u5b9a\u8f6c\u5316\u6570\u636e\uff09<\/td><td>40-50%<\/td><td>40-50%<\/td><td>10%<\/td><\/tr><tr><td>\u7535\u5546\u4e3a\u4e3b<\/td><td>50-60%<\/td><td>30-40%<\/td><td>10%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u5173\u952e\u539f\u5219\uff1a<\/strong> PMax \u9700\u8981\u6570\u636e\u5582\u517b\u3002\u5728\u8d26\u6237\u6ca1\u6709\u8db3\u591f\u8f6c\u5316\u5386\u53f2\u7684\u60c5\u51b5\u4e0b\uff0c\u8fc7\u65e9\u52a0\u5927 PMax \u9884\u7b97\uff0c\u53ea\u4f1a\u8ba9\u7b97\u6cd5\u5728\u566a\u97f3\u4e2d\u6f2b\u65e0\u76ee\u7684\u5730\u5b66\u4e60\uff0c\u6d6a\u8d39\u4f60\u7684\u6fb3\u5143\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PMax \u9884\u7b97\u7684\u5b9e\u64cd\u5efa\u8bae\uff1a<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u65e5\u9884\u7b97\u8bbe\u7f6e\uff1a\u5efa\u8bae\u662f\u5355\u6b21\u76ee\u6807\u8f6c\u5316\u6210\u672c\uff08Target CPA\uff09\u7684 3-5 \u500d<\/li>\n\n\n\n<li>\u51fa\u4ef7\u7b56\u7565\uff1a\u65b0 PMax \u5e7f\u544a\u7cfb\u5217\u5efa\u8bae\u5148\u7528&#8221;\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570&#8221;\uff0c\u8dd1\u6ee1 4-6 \u5468\u540e\u518d\u5207\u6362\u4e3a&#8221;\u76ee\u6807 CPA&#8221;\u6216&#8221;\u76ee\u6807 ROAS&#8221;<\/li>\n\n\n\n<li>\u4e0d\u8981\u9891\u7e41\u8c03\u6574\u9884\u7b97\uff1a\u6bcf\u6b21\u5927\u5e45\u8c03\u6574\uff08\u8d85\u8fc7 20%\uff09\u90fd\u4f1a\u89e6\u53d1\u5b66\u4e60\u671f\uff0c\u5f71\u54cd\u8868\u73b0\u7a33\u5b9a\u6027<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">PMax \u5b9e\u64cd\u56db\u6b65\u5feb\u901f\u5165\u95e8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e00\u6b65\uff1a\u660e\u786e\u8f6c\u5316\u76ee\u6807<\/h3>\n\n\n\n<p>\u5728 Google Ads \u540e\u53f0\uff0c\u786e\u4fdd\u4f60\u5df2\u7ecf\u6b63\u786e\u8bbe\u7f6e\u4ee5\u4e0b\u8f6c\u5316\u52a8\u4f5c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8d2d\u4e70\uff08\u7535\u5546\uff09<\/li>\n\n\n\n<li>\u8868\u5355\u63d0\u4ea4\uff08\u6f5c\u5728\u5ba2\u6237\uff09<\/li>\n\n\n\n<li>\u7535\u8bdd\u547c\u53eb\uff08\u672c\u5730\u670d\u52a1\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4e0d\u8981\u628a &#8220;\u9875\u9762\u6d4f\u89c8&#8221; \u6216 &#8220;\u4f1a\u8bdd\u65f6\u957f&#8221; \u4f5c\u4e3a PMax \u7684\u4e3b\u8981\u4f18\u5316\u76ee\u6807\u3002<\/strong> \u8c37\u6b4c\u9700\u8981\u7684\u662f\u771f\u5b9e\u7684\u5546\u4e1a\u8f6c\u5316\u4fe1\u53f7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e8c\u6b65\uff1a\u642d\u5efa\u8d44\u4ea7\u7ec4<\/h3>\n\n\n\n<p>\u6309\u7167\u4e0a\u6587\u7684\u8d44\u4ea7\u7ec4\u7b56\u7565\uff0c\u4e3a\u6bcf\u4e2a\u4e3b\u8981\u4ea7\u54c1\u7ebf\u6216\u670d\u52a1\u7c7b\u522b\u521b\u5efa\u72ec\u7acb\u7684\u8d44\u4ea7\u7ec4\u3002\u786e\u4fdd\u6bcf\u4e2a\u8d44\u4ea7\u7ec4\u7684\u7d20\u6750\u8d28\u91cf\u8bc4\u5206\uff08Asset Strength\uff09\u8fbe\u5230 &#8220;\u4f18\u79c0&#8221;\uff08Excellent\uff09\u7ea7\u522b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e09\u6b65\uff1a\u914d\u7f6e\u53d7\u4f17\u4fe1\u53f7<\/h3>\n\n\n\n<p>\u4e09\u5c42\u53d7\u4f17\u4fe1\u53f7\u53e0\u52a0\uff1a\u81ea\u5b9a\u4e49\u53d7\u4f17 + \u518d\u8425\u9500\u5217\u8868 + \u5174\u8da3\u5206\u7c7b\u3002\u4f18\u5148\u4e0a\u4f20\u4f60\u7684\u5ba2\u6237\u6570\u636e\uff0c\u8fd9\u662f\u6700\u6709\u4ef7\u503c\u7684\u4fe1\u53f7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u56db\u6b65\uff1a\u8bbe\u7f6e URL \u6392\u9664 + \u54c1\u724c\u8bcd\u6392\u9664<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6392\u9664\u6240\u6709\u975e\u8f6c\u5316\u9875\u9762 URL<\/li>\n\n\n\n<li>\u5728&#8221;\u54c1\u724c\u5b89\u5168&#8221;\u8bbe\u7f6e\u4e2d\uff0c\u6392\u9664\u4f60\u7684\u54c1\u724c\u8bcd\uff0c\u907f\u514d PMax \u4e0e\u81ea\u5df1\u7684\u641c\u7d22\u5e7f\u544a\u7ade\u4e89<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8fdb\u5165\u5b66\u4e60\u671f\u540e\uff0c\u8010\u5fc3\u7b49\u5f85 6-8 \u5468\uff0c\u4e0d\u8981\u9891\u7e41\u5e72\u9884\u3002<\/strong> \u6570\u636e\u8bf4\u8bdd\uff0c\u4e0d\u662f\u611f\u89c9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PMax \u62a5\u544a\u89e3\u8bfb\uff1a\u5982\u4f55\u77e5\u9053\u4f60\u7684\u5e7f\u544a\u5728\u54ea\u91cc\u82b1\u94b1\uff1f<\/h2>\n\n\n\n<p>Performance Max \u7684\u4e00\u5927\u75db\u70b9\u662f\u900f\u660e\u5ea6\u4e0d\u8db3\u3002\u8c37\u6b4c\u4e0d\u4f1a\u76f4\u63a5\u544a\u8bc9\u4f60\u6bcf\u4e00\u5206\u94b1\u82b1\u5728\u54ea\u4e2a\u6e20\u9053\uff0c\u4f46\u6709\u65b9\u6cd5\u53ef\u4ee5\u6316\u51fa\u8fd9\u4e9b\u6570\u636e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8d44\u4ea7\u7ec4\u8868\u73b0\u62a5\u544a<\/h3>\n\n\n\n<p>\u5728 Google Ads \u540e\u53f0 \u2192 \u5e7f\u544a\u7cfb\u5217 \u2192 \u70b9\u51fb PMax \u5e7f\u544a\u7cfb\u5217 \u2192 \u8d44\u4ea7\u7ec4 \u2192 \u67e5\u770b\u5404\u8d44\u4ea7\u7ec4\u7684\u8f6c\u5316\u6570\u636e\u3002\u8fd9\u662f\u6700\u76f4\u63a5\u5224\u65ad\u54ea\u4e2a\u8d44\u4ea7\u7ec4\u5728\u9a71\u52a8\u7ed3\u679c\u7684\u5165\u53e3\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u67d0\u4e2a\u8d44\u4ea7\u7ec4\u7684\u5c55\u793a\u91cf\u9ad8\u4f46\u8f6c\u5316\u6781\u4f4e\uff0c\u901a\u5e38\u6709\u4e24\u79cd\u53ef\u80fd\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u7d20\u6750\u4e0e\u53d7\u4f17\u4fe1\u53f7\u4e0d\u5339\u914d\uff0c\u9700\u8981\u91cd\u65b0\u5ba1\u89c6\u843d\u5730\u9875\u548c\u6587\u6848<\/li>\n\n\n\n<li>\u8be5\u4ea7\u54c1\u7ebf\u672c\u8eab\u7684\u5e02\u573a\u9700\u6c42\u4e0d\u8db3\uff0c\u9700\u8981\u8c03\u6574\u7b56\u7565<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u641c\u7d22\u8bcd\u6d1e\u5bdf\u62a5\u544a<\/h3>\n\n\n\n<p>PMax \u73b0\u5728\u63d0\u4f9b\u6709\u9650\u7684\u641c\u7d22\u8bcd\u6570\u636e\uff08\u975e\u5168\u91cf\uff09\u3002\u8def\u5f84\uff1a\u5e7f\u544a\u7cfb\u5217 \u2192 \u6d1e\u5bdf \u2192 \u641c\u7d22\u8bcd\u6d1e\u5bdf\u3002<\/p>\n\n\n\n<p>\u5373\u4f7f\u6570\u636e\u4e0d\u5b8c\u6574\uff0c\u8fd9\u91cc\u4e5f\u80fd\u5e2e\u4f60\u5224\u65ad\uff1a\u8c37\u6b4c\u662f\u5728\u7528\u4f60\u9884\u671f\u7684\u641c\u7d22\u8bcd\u89e6\u53d1\u5e7f\u544a\uff0c\u8fd8\u662f\u5728\u5339\u914d\u5b8c\u5168\u65e0\u5173\u7684\u8bcd\u3002\u5982\u679c\u53d1\u73b0\u5927\u91cf\u65e0\u5173\u8bcd\uff0c\u9700\u8981\u7acb\u5373\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u5e76\u91cd\u65b0\u5ba1\u89c6\u53d7\u4f17\u4fe1\u53f7\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6e20\u9053\u5206\u5e03\u62a5\u544a<\/h3>\n\n\n\n<p>\u8def\u5f84\uff1a\u5e7f\u544a\u7cfb\u5217 \u2192 \u6d1e\u5bdf \u2192 \u5c5e\u6027\u3002\u53ef\u4ee5\u770b\u5230\u5c55\u793a\u91cf\u5728\u5404\u6e20\u9053\uff08\u641c\u7d22\u3001YouTube\u3001\u5c55\u793a\u7b49\uff09\u4e4b\u95f4\u7684\u5206\u5e03\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<p><strong>\u5224\u65ad\u539f\u5219\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c\u8d85\u8fc7 70% \u7684\u9884\u7b97\u96c6\u4e2d\u5728 YouTube\/\u5c55\u793a\uff0c\u4f46\u4f60\u7684\u76ee\u6807\u662f\u76f4\u63a5\u8f6c\u5316\u800c\u975e\u54c1\u724c\u66dd\u5149\uff0c\u8bf4\u660e\u7cfb\u7edf\u5728\u4f4e\u8f6c\u5316\u610f\u56fe\u6e20\u9053\u4e0a\u8fc7\u5ea6\u6d88\u8017<\/li>\n\n\n\n<li>\u4f18\u8d28\u7684 PMax \u5e7f\u544a\u7cfb\u5217\uff0c\u641c\u7d22\u6e20\u9053\u901a\u5e38\u5360\u636e\u8f6c\u5316\u8d21\u732e\u7684\u4e3b\u8981\u90e8\u5206<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u8bcd\uff1f<\/h3>\n\n\n\n<p>PMax \u6ca1\u6709\u4f20\u7edf\u5e7f\u544a\u7cfb\u5217\u90a3\u6837\u7684&#8221;<a href=\"https:\/\/baike.baidu.com\/item\/%E5%90%A6%E5%AE%9A%E5%85%B3%E9%94%AE%E8%AF%8D\/9933009\" target=\"_blank\" rel=\"noopener\">\u5426\u5b9a\u5173\u952e\u8bcd<\/a>&#8220;\u529f\u80fd\u5165\u53e3\uff0c\u4f46\u6709\u4e24\u79cd\u65b9\u6cd5\u5b9e\u73b0\uff1a<\/p>\n\n\n\n<p><strong>\u65b9\u6cd5\u4e00\uff1a\u8d26\u6237\u7ea7\u522b\u5426\u5b9a\u5173\u952e\u8bcd<\/strong><br>Google Ads \u540e\u53f0 \u2192 \u5de5\u5177\u4e0e\u8bbe\u7f6e \u2192 \u5171\u4eab\u5e93 \u2192 \u5426\u5b9a\u5173\u952e\u8bcd\u5217\u8868\uff0c\u521b\u5efa\u5217\u8868\u540e\u53ef\u5e94\u7528\u5230\u6240\u6709 PMax \u5e7f\u544a\u7cfb\u5217\u3002<\/p>\n\n\n\n<p><strong>\u65b9\u6cd5\u4e8c\uff1a\u8054\u7cfb\u8c37\u6b4c\u8d26\u6237\u4ee3\u8868<\/strong><br>\u5bf9\u4e8e\u6295\u653e\u91cf\u8f83\u5927\u7684\u8d26\u6237\uff0c\u90e8\u5206\u5426\u5b9a\u5173\u952e\u8bcd\u53ef\u4ee5\u901a\u8fc7\u8c37\u6b4c\u5ba2\u670d\u6e20\u9053\u5728\u540e\u7aef\u6dfb\u52a0\u3002<\/p>\n\n\n\n<p><strong>\u5e38\u89c1\u9700\u8981\u5426\u5b9a\u7684\u8bcd\u7c7b\u578b\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54c1\u724c\u7ade\u4e89\u5bf9\u624b\u540d\u79f0\uff08\u5982\u679c\u4f60\u4e0d\u5e0c\u671b\u5728\u7ade\u54c1\u641c\u7d22\u8bcd\u4e0a\u82b1\u8d39\uff09<\/li>\n\n\n\n<li>\u4f60\u4e0d\u63d0\u4f9b\u7684\u670d\u52a1\/\u4ea7\u54c1\u7c7b\u578b<\/li>\n\n\n\n<li>\u660e\u663e\u7684\u5185\u5bb9\u578b\u67e5\u8be2\u8bcd\uff08&#8221;\u4ec0\u4e48\u662f&#8230;&#8221;\u3001&#8221;\u5982\u4f55\u4e86\u89e3&#8230;&#8221;\u7b49\u7eaf\u4fe1\u606f\u641c\u7d22\uff09<\/li>\n\n\n\n<li>\u5730\u7406\u4f4d\u7f6e\u4e0d\u76f8\u5173\u7684\u8bcd\uff08\u5982\u679c\u4f60\u53ea\u670d\u52a1\u6fb3\u6d32\u672c\u5730\uff09<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">PMax \u5e38\u89c1\u8bef\u533a\uff1a\u8fd9\u4e9b\u9519\u8bef\u8ba9\u4f60\u7684\u9884\u7b97\u7f29\u6c34<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u8bef\u533a\u4e00\uff1a<strong>&#8220;\u8bbe\u7f6e\u597d\u5c31\u4e0d\u7528\u7ba1\u4e86&#8221;<\/strong><\/h3>\n\n\n\n<p>PMax \u9700\u8981\u5b9a\u671f\u7684\u7d20\u6750\u5237\u65b0\u3002\u8c37\u6b4c\u5b98\u65b9\u5efa\u8bae\u6bcf 4-6 \u5468\u66f4\u65b0\u4e00\u6b21\u7d20\u6750\uff0c\u907f\u514d\u5e7f\u544a\u75b2\u52b3\u5bfc\u81f4\u8868\u73b0\u4e0b\u6ed1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8bef\u533a\u4e8c\uff1a<strong>&#8220;\u628a PMax \u548c\u641c\u7d22\u5e7f\u544a\u5b8c\u5168\u5206\u5f00\u7ba1\u7406&#8221;<\/strong><\/h3>\n\n\n\n<p>\u4e24\u8005\u5171\u4eab\u540c\u4e00\u4e2a\u8f6c\u5316\u76ee\u6807\uff0c\u5e94\u8be5\u7edf\u4e00\u5728\u540c\u4e00\u4e2a Google Ads \u8f6c\u5316\u8ddf\u8e2a\u4f53\u7cfb\u4e0b\u8bc4\u4f30\u3002\u5355\u72ec\u770b PMax \u7684 <a href=\"https:\/\/www.adjust.com\/glossary\/roas-definition\/\" target=\"_blank\" rel=\"noopener\">ROAS<\/a>\uff0c\u4e0d\u7ed3\u5408\u641c\u7d22\u5e7f\u544a\u7684\u8d21\u732e\uff0c\u4f1a\u4ea7\u751f\u4e25\u91cd\u7684\u5f52\u56e0\u504f\u5dee\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8bef\u533a\u4e09\uff1a<strong>&#8220;\u5b66\u4e60\u671f\u7ed3\u675f\u5c31\u4e07\u4e8b\u5927\u5409&#8221;<\/strong><\/h3>\n\n\n\n<p>PMax \u6ca1\u6709\u771f\u6b63\u610f\u4e49\u4e0a\u7684&#8221;\u7a33\u5b9a\u671f&#8221;\uff0c\u5e02\u573a\u5728\u53d8\uff0c\u7ade\u4e89\u5728\u53d8\uff0c\u5b63\u8282\u5728\u53d8\u3002<a href=\"https:\/\/www.cifnews.com\/help\/ncoxr\" target=\"_blank\" rel=\"noopener\">\u6fb3\u6d32\u5e02\u573a\u6709\u660e\u663e\u7684\u8282\u5047\u65e5\u6d88\u8d39\u5468\u671f<\/a>\uff08\u5723\u8bde\u3001\u6bcd\u4eb2\u8282\u3001EOFY\u7b49\uff09\uff0c\u8fd9\u4e9b\u8282\u70b9\u524d\u540e\u90fd\u9700\u8981\u4e3b\u52a8\u8c03\u6574\u9884\u7b97\u548c\u7d20\u6750\u7b56\u7565\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8bef\u533a\u56db\uff1a<strong>&#8220;\u4e00\u4e2a\u8d44\u4ea7\u7ec4\u8986\u76d6\u6240\u6709\u4ea7\u54c1&#8221;<\/strong><\/h3>\n\n\n\n<p>\u8fd9\u662f\u6700\u5e38\u89c1\u7684\u8bbe\u7f6e\u9519\u8bef\u3002\u4e0d\u540c\u4ea7\u54c1\u7ebf\u7684\u53d7\u4f17\u3001\u610f\u56fe\u3001\u8f6c\u5316\u8def\u5f84\u5b8c\u5168\u4e0d\u540c\u3002\u628a\u6240\u6709\u4ea7\u54c1\u585e\u8fdb\u4e00\u4e2a\u8d44\u4ea7\u7ec4\uff0c\u7b49\u4e8e\u8ba9\u8c37\u6b4c\u7528\u540c\u4e00\u5957\u4fe1\u53f7\u53bb\u7ade\u4e89\u5b8c\u5168\u4e0d\u540c\u7684\u5e02\u573a\uff0c\u7ed3\u679c\u662f\u6bcf\u4e2a\u5e02\u573a\u90fd\u505a\u4e0d\u597d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8c37\u6b4c\u667a\u80fd\u5e7f\u544a\u7684\u672c\u8d28\uff1a\u4f60\u4e0d\u662f\u5728&#8221;\u8dd1\u5e7f\u544a&#8221;\uff0c\u4f60\u5728&#8221;\u8bad\u7ec3\u7cfb\u7edf&#8221;<\/h2>\n\n\n\n<p>Performance Max \u7684\u903b\u8f91\u4e0e\u4f20\u7edf Google Ads \u6839\u672c\u4e0d\u540c\u3002\u4f60\u7ed9\u7cfb\u7edf\u7684\u6bcf\u4e00\u6761\u7d20\u6750\u3001\u6bcf\u4e00\u4e2a\u4fe1\u53f7\u3001\u6bcf\u4e00\u6b21\u8f6c\u5316\u6570\u636e\uff0c\u90fd\u662f\u5728\u8bad\u7ec3\u4e00\u4e2a\u4e13\u5c5e\u4e8e\u4f60\u4e1a\u52a1\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u8fd9\u9700\u8981\u65f6\u95f4\uff0c\u9700\u8981\u4f18\u8d28\u8f93\u5165\uff0c\u4e5f\u9700\u8981\u7b56\u7565\u3002\u81ea\u52a8\u5316\u4e0d\u7b49\u4e8e\u653e\u4efb\u4e0d\u7ba1\u3002\u6700\u9876\u5c16\u7684\u6fb3\u6d32\u5e7f\u544a\u64cd\u76d8\u624b\u505a\u7684\u4e8b\u60c5\uff0c\u662f\u6301\u7eed\u4f18\u5316\u7d20\u6750\u3001\u7cbe\u7ec6\u5316\u53d7\u4f17\u4fe1\u53f7\u3001\u57fa\u4e8e\u6570\u636e\u505a\u7ed3\u6784\u8c03\u6574\uff0c\u800c\u4e0d\u662f\u8bbe\u7f6e\u597d\u5c31\u5750\u7b49\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/\"><strong>ZipZipe<\/strong><\/a><strong> \u81ea 2017 \u5e74\u8d77\uff0c\u5df2\u4e3a\u6fb3\u6d32 500+ \u4f01\u4e1a\u7ba1\u7406 Google Ads \u8d26\u6237\uff0c\u8986\u76d6 100+ \u884c\u4e1a\u3002<\/strong> \u6211\u4eec\u7684\u4e2d\u82f1\u53cc\u8bed\u56e2\u961f\u6df1\u5ea6\u7406\u89e3\u6fb3\u6d32\u5e02\u573a\uff0c\u4ece PMax \u5e7f\u544a\u8bbe\u7f6e\u5230\u5168\u6e20\u9053\u9884\u7b97\u5206\u914d\uff0c\u90fd\u6709\u5b8c\u6574\u7684\u5b9e\u64cd\u65b9\u6cd5\u8bba\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e0b\u4e00\u6b65<\/h2>\n\n\n\n<p>\u4f60\u7684 PMax \u5e7f\u544a\u7cfb\u5217\u662f\u5728\u6b63\u786e\u8fd0\u8f6c\uff0c\u8fd8\u662f\u6b63\u5728\u6d6a\u8d39\u9884\u7b97\uff1f<\/p>\n\n\n\n<p><a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/contact-us\/\">\u8054\u7cfb<\/a> ZipZipe \u7684 <a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/services\/google-ads\/\">Google Ads \u4e13\u5bb6\u56e2\u961f<\/a>\uff0c\u83b7\u53d6\u514d\u8d39\u7684\u8d26\u6237\u8bca\u65ad\u548c PMax \u5e7f\u544a\u4f18\u5316\u5efa\u8bae\u3002\u6211\u4eec\u53ea\u7ed9\u4f60\u9700\u8981\u7684\u7b54\u6848\uff0c\u4e0d\u7ed9\u4f60\u9700\u8981\u6d88\u5316\u7684\u5e9f\u8bdd\u3002<\/p>\n\n\n\n<p>\u6218\u7565\u4e3a\u672c\uff0c\u8f6c\u5316\u4e3a\u5148\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance Max \u4e0d\u662f\u666e\u901a\u5347\u7ea7\uff0c\u662f\u8c37\u6b4c\u5bf9\u5e7f\u544a\u903b\u8f91\u7684\u4e00\u6b21\u5f7b\u5e95\u91cd\u5199\u3002 \u5982\u679c\u4f60\u73b0\u5728\u8fd8\u628a PMax \u5e7f\u544a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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