{"id":26128,"date":"2026-04-20T19:42:52","date_gmt":"2026-04-20T09:42:52","guid":{"rendered":"https:\/\/www.zipzipe.com.au\/?p=26128"},"modified":"2026-04-20T19:42:54","modified_gmt":"2026-04-20T09:42:54","slug":"google-shopping-ads","status":"publish","type":"post","link":"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/google-shopping-ads\/","title":{"rendered":"\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a (Google Shopping Ads) \u5b8c\u6574\u64cd\u4f5c\u6307\u5357"},"content":{"rendered":"\n<p><strong>\u5728\u6fb3\u6d32\u5356\u5b9e\u7269\u4ea7\u54c1\uff0c\u4e0d\u8dd1\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\uff0c\u5c31\u662f\u628a\u751f\u610f\u62f1\u624b\u8ba9\u7ed9\u7ade\u4e89\u5bf9\u624b\u3002<\/strong><\/p>\n\n\n\n<p>\u5f53\u6d88\u8d39\u8005\u5728 Google \u641c\u7d22 \u201crunning shoes australia\u201d \u6216 \u201c\u7535\u52a8\u7259\u5237 \u6089\u5c3c\u201d \u65f6\uff0c\u6700\u5148\u6620\u5165\u773c\u5e18\u7684\uff0c\u5f80\u5f80\u4e0d\u662f\u666e\u901a\u6587\u5b57\u5e7f\u544a\uff0c\u800c\u662f\u4e00\u6392\u5e26\u6709\u4ea7\u54c1\u56fe\u7247\u3001\u4ef7\u683c\u3001\u5e97\u540d\u548c\u4fc3\u9500\u4fe1\u606f\u7684\u5546\u54c1\u5361\u7247\u3002\u8fd9\u5c31\u662f <a href=\"https:\/\/business.google.com\/aunz\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Shopping Ads<\/a>\uff0c\u4e5f\u5c31\u662f\u5927\u5bb6\u5e38\u8bf4\u7684\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u7535\u5546\u6765\u8bf4\uff0c\u8fd9\u7c7b\u5e7f\u544a\u4e4b\u6240\u4ee5\u91cd\u8981\uff0c\u662f\u56e0\u4e3a\u5b83\u80fd\u5728\u7528\u6237\u4ea7\u751f\u8d2d\u4e70\u610f\u56fe\u7684\u90a3\u4e00\u523b\uff0c\u76f4\u63a5\u628a\u4ea7\u54c1\u5c55\u793a\u5728\u641c\u7d22\u7ed3\u679c\u6700\u663e\u773c\u7684\u4f4d\u7f6e\u3002\u7528\u6237\u8fd8\u6ca1\u8fdb\u5165\u7f51\u7ad9\uff0c\u5c31\u5df2\u7ecf\u770b\u5230\u4e86\u4f60\u7684\u5546\u54c1\u957f\u4ec0\u4e48\u6837\u3001\u5356\u591a\u5c11\u94b1\u3001\u6765\u81ea\u54ea\u5bb6\u5e97\u3002<\/p>\n\n\n\n<p>\u8fd9\u7bc7\u6587\u7ae0\u4e13\u95e8\u4e3a\u6fb3\u6d32\u534e\u4eba\u7535\u5546\u5546\u5bb6\u800c\u5199\u3002\u6211\u4eec\u4f1a\u4ece Merchant Center \u6fb3\u6d32\u8d26\u6237\u8bbe\u7f6e\u3001\u4ea7\u54c1 Feed \u4f18\u5316\u3001\u5e7f\u544a\u7cfb\u5217\u521b\u5efa\uff0c\u5230\u5e38\u89c1\u5ba1\u6838\u95ee\u9898\u5904\u7406\uff0c\u4e00\u6b65\u4e00\u6b65\u8bb2\u6e05\u695a\uff0c\u5e2e\u52a9\u4f60\u66f4\u7cfb\u7edf\u5730\u7406\u89e3 Google Shopping \u8bbe\u7f6e\u6559\u7a0b\uff0c\u5e76\u628a\u8d2d\u7269\u5e7f\u544a\u771f\u6b63\u8dd1\u8d77\u6765\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u4e48\u662f\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\uff1f\u5b83\u548c\u666e\u901a\u641c\u7d22\u5e7f\u544a\u6709\u4ec0\u4e48\u4e0d\u540c\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5f88\u591a\u5546\u5bb6\u7b2c\u4e00\u6b21\u63a5\u89e6\u8d2d\u7269\u5e7f\u544a\u65f6\uff0c\u90fd\u4f1a\u4ee5\u4e3a\u5b83\u53ea\u662f\u201c\u5e26\u56fe\u7247\u7684 Google Ads\u201d\u3002\u5176\u5b9e\u4e0d\u662f\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/zhuanlan.zhihu.com\/p\/627559441\" target=\"_blank\" rel=\"noopener\">\u666e\u901a\u641c\u7d22\u5e7f\u544a\u4e3b\u8981\u4f9d\u8d56\u5173\u952e\u8bcd<\/a>\u89e6\u53d1\u3002\u5e7f\u544a\u4e3b\u9700\u8981\u5728 Google Ads \u4e2d\u8bbe\u7f6e\u5173\u952e\u8bcd\u3001\u64b0\u5199\u5e7f\u544a\u6587\u6848\uff0c\u518d\u901a\u8fc7\u7ade\u4ef7\u4e89\u53d6\u5c55\u793a\u673a\u4f1a\u3002<\/p>\n\n\n\n<p>\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\u7684\u903b\u8f91\u4e0d\u540c\u3002\u5b83\u4e0d\u662f\u9760\u4f60\u624b\u52a8\u8f93\u5165\u5173\u952e\u8bcd\uff0c\u800c\u662f\u9760 <a href=\"https:\/\/developers.google.com\/actions-center\/verticals\/things-to-do\/reference\/feed-spec\/product-feed?hl=zh-cn\" target=\"_blank\" rel=\"noopener\"><strong>\u4ea7\u54c1\u6570\u636e Feed<\/strong><\/a> \u89e6\u53d1\u3002Google \u4f1a\u8bfb\u53d6\u4f60\u5728 Merchant Center \u4e0a\u4f20\u7684\u4ea7\u54c1\u4fe1\u606f\uff08\u6807\u9898\u3001\u4ef7\u683c\u3001\u56fe\u7247\u3001\u63cf\u8ff0\u3001\u7c7b\u522b\uff09\uff0c\u7136\u540e\u81ea\u52a8\u51b3\u5b9a\u4f60\u7684\u4ea7\u54c1\u5e94\u8be5\u5728\u54ea\u4e9b\u641c\u7d22\u8bcd\u4e0b\u5c55\u793a\u3002\u4f60\u4e0d\u9700\u8981\u624b\u52a8\u8bbe\u7f6e\u5173\u952e\u8bcd\uff0c\u4f46\u4f60\u63d0\u4f9b\u7684\u4ea7\u54c1\u6570\u636e\u8d28\u91cf\uff0c\u76f4\u63a5\u51b3\u5b9a\u4f60\u80fd\u5339\u914d\u5230\u591a\u5c11\u76f8\u5173\u641c\u7d22\u3001\u83b7\u5f97\u591a\u5c11\u70b9\u51fb\u3002<\/p>\n\n\n\n<p>\u6838\u5fc3\u516c\u5f0f\uff1a\u4ea7\u54c1 Feed \u8d28\u91cf \u00d7 \u51fa\u4ef7\u7b56\u7565 \u00d7 \u843d\u5730\u9875\u76f8\u5173\u6027 = \u8d2d\u7269\u5e7f\u544a\u6548\u679c<\/p>\n\n\n\n<p>\u4e09\u4e2a\u53d8\u91cf\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u4e00\u6b65\uff1a\u6ce8\u518c\u548c\u914d\u7f6e Google Merchant Center \u6fb3\u6d32\u8d26\u6237<\/strong><\/h2>\n\n\n\n<p>\u8981\u6295\u653e\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\uff0c\u7b2c\u4e00\u6b65\u4e0d\u662f\u8fdb Google Ads\uff0c\u800c\u662f\u5148\u5efa\u7acb <strong>Google Merchant Center<\/strong> \u8d26\u6237\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u628a Merchant Center \u7406\u89e3\u6210 Google \u7684\u4ea7\u54c1\u8d44\u6599\u5e93\u3002\u6ca1\u6709\u5b83\uff0cGoogle \u5c31\u65e0\u6cd5\u8bfb\u53d6\u4f60\u7684\u5546\u54c1\u4fe1\u606f\uff0c\u81ea\u7136\u4e5f\u65e0\u6cd5\u5c55\u793a\u8d2d\u7269\u5e7f\u544a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Merchant Center \u6ce8\u518c\u6d41\u7a0b<\/strong><\/h3>\n\n\n\n<p>\u57fa\u7840\u64cd\u4f5c\u901a\u5e38\u5305\u62ec\u4ee5\u4e0b\u51e0\u6b65\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u4f7f\u7528 Google \u8d26\u6237\u767b\u5f55 Merchant Center<\/li>\n\n\n\n<li>\u586b\u5199\u5546\u5bb6\u540d\u79f0<\/li>\n\n\n\n<li>\u8f93\u5165\u7f51\u7ad9\u7f51\u5740<\/li>\n\n\n\n<li>\u8bbe\u7f6e\u6240\u5728\u56fd\u5bb6\u548c\u65f6\u533a<\/li>\n\n\n\n<li>\u9009\u62e9\u8d27\u5e01\u4e3a\u6fb3\u5143 AUD<\/li>\n\n\n\n<li>\u9a8c\u8bc1\u5e76\u58f0\u660e\u7f51\u7ad9\u6240\u6709\u6743<\/li>\n\n\n\n<li>\u5173\u8054 Google Ads \u8d26\u6237<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5546\u5bb6\u57fa\u7840\u4fe1\u606f\u600e\u4e48\u586b<\/strong><\/h3>\n\n\n\n<p><strong>\u5546\u5bb6\u540d\u79f0<\/strong><strong><br><\/strong>\u5efa\u8bae\u4e0e\u4f60\u7f51\u7ad9\u548c\u54c1\u724c\u5c55\u793a\u540d\u79f0\u4fdd\u6301\u4e00\u81f4\uff0c\u4e0d\u8981\u4e34\u65f6\u6539\u6210\u5e7f\u544a\u98ce\u683c\u7684\u540d\u5b57\u3002<\/p>\n\n\n\n<p><strong>\u7f51\u7ad9 URL<\/strong><strong><br><\/strong>\u5fc5\u987b\u586b\u5199\u6b63\u5f0f\u7535\u5546\u7f51\u7ad9\u5730\u5740\uff0c\u5e76<a href=\"https:\/\/web.dev\/articles\/how-to-use-local-https?hl=zh-cn\" target=\"_blank\" rel=\"noopener\">\u786e\u4fdd\u7f51\u7ad9\u4f7f\u7528 HTTPS<\/a>\u3002\u6ca1\u6709\u5b89\u5168\u8bc1\u4e66\u7684\u7f51\u7ad9\uff0c\u540e\u7eed\u5f88\u5bb9\u6613\u5f71\u54cd\u5ba1\u6838\u3002<\/p>\n\n\n\n<p><strong>\u65f6\u533a\u4e0e\u8d27\u5e01<\/strong><strong><br><\/strong>\u6fb3\u6d32\u5546\u5bb6\u4e00\u822c\u5e94\u8bbe\u7f6e\u4e3a Australia\/Sydney \u6216\u5bf9\u5e94\u5dde\u4efd\u65f6\u533a\uff0c\u8d27\u5e01\u4f7f\u7528 AUD\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7f51\u7ad9\u9a8c\u8bc1\u4e0e\u58f0\u660e<\/strong><\/h3>\n\n\n\n<p>Google \u8981\u6c42\u4f60\u8bc1\u660e\u81ea\u5df1\u62e5\u6709\u7f51\u7ad9\u63a7\u5236\u6743\u3002\u5e38\u89c1\u65b9\u5f0f\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developer.mozilla.org\/zh-CN\/docs\/Web\/HTML\/Guides\/Constraint_validation\" target=\"_blank\" rel=\"noopener\">HTML \u6807\u8bb0\u9a8c\u8bc1<\/a><\/li>\n\n\n\n<li>\u4e0a\u4f20 HTML \u6587\u4ef6<\/li>\n\n\n\n<li>\u901a\u8fc7 <a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/benefits\/#:~:text=Tag%20Manager%20gives%20you%20the,change%20tags%20whenever%20you%20want.\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a><\/li>\n\n\n\n<li>\u901a\u8fc7 Google Analytics<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u5df2\u7ecf\u5b89\u88c5 GTM\uff0c\u901a\u5e38\u4f1a\u6bd4\u8f83\u65b9\u4fbf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5173\u8054 Google Ads<\/strong><\/h3>\n\n\n\n<p>Merchant Center \u548c Google Ads \u9700\u8981\u6253\u901a\uff0c\u8d2d\u7269\u5e7f\u544a\u624d\u80fd\u771f\u6b63\u5f00\u59cb\u6295\u653e\u3002\u5b8c\u6210\u5173\u8054\u540e\uff0c\u4f60\u5728 Google Ads \u540e\u53f0\u521b\u5efa\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u624d\u4f1a\u770b\u5230\u5bf9\u5e94\u7684\u4ea7\u54c1\u6570\u636e\u6e90\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Merchant Center \u6fb3\u6d32\u8d26\u6237\u6709\u54ea\u4e9b\u8bbe\u7f6e\u7279\u522b\u91cd\u8981\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u6fb3\u6d32\u7535\u5546\u6765\u8bf4\uff0c\u6709\u51e0\u4e2a\u8bbe\u7f6e\u5c24\u5176\u4e0d\u80fd\u5ffd\u7565\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u914d\u9001\u4fe1\u606f\u5fc5\u987b\u51c6\u786e<\/strong><\/h3>\n\n\n\n<p>Google \u5bf9\u9001\u8d27\u4fe1\u606f\u8981\u6c42\u975e\u5e38\u4e25\u683c\u3002\u4f60\u9700\u8981\u5728 Merchant Center \u4e2d\u8bbe\u7f6e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u914d\u9001\u56fd\u5bb6\u6216\u533a\u57df<\/li>\n\n\n\n<li>\u8fd0\u8d39\u89c4\u5219<\/li>\n\n\n\n<li>\u914d\u9001\u65f6\u6548<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u8fd9\u4e9b\u8d44\u6599\u4e0d\u5b8c\u6574\uff0c\u5546\u54c1\u53ef\u80fd\u65e0\u6cd5\u6b63\u5e38\u5c55\u793a\uff0c\u6216\u8005\u5728\u5ba1\u6838\u4e2d\u51fa\u73b0\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u6fb3\u6d32\u6d88\u8d39\u8005\u5bf9\u8fd0\u8d39\u4e0e\u914d\u9001\u65f6\u95f4\u975e\u5e38\u654f\u611f\u3002\u5982\u679c\u5e7f\u544a\u91cc\u663e\u793a\u7684\u4fe1\u606f\u548c\u7f51\u7ad9\u5b9e\u9645\u7ed3\u7b97\u4e0d\u4e00\u81f4\uff0c\u4e0d\u4ec5\u5f71\u54cd\u5ba1\u6838\uff0c\u4e5f\u4f1a\u76f4\u63a5\u5f71\u54cd\u70b9\u51fb\u548c\u8f6c\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u9000\u8d27\u653f\u7b56\u503c\u5f97\u8865\u5168<\/strong><\/h3>\n\n\n\n<p>\u9000\u8d27\u653f\u7b56\u4e0d\u662f\u6bcf\u4e2a\u5546\u5bb6\u90fd\u4f1a\u7b2c\u4e00\u65f6\u95f4\u8bbe\u7f6e\uff0c\u4f46\u5b83\u6709\u52a9\u4e8e\u63d0\u5347\u53ef\u4fe1\u5ea6\u3002\u5c24\u5176\u5bf9\u4e8e\u7b2c\u4e00\u6b21\u63a5\u89e6\u4f60\u54c1\u724c\u7684\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u6e05\u6670\u7684\u9000\u8d27\u8bf4\u660e\u4f1a\u964d\u4f4e\u8d2d\u4e70\u987e\u8651\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u4ef7\u683c\u8981\u7b26\u5408\u6fb3\u6d32\u96f6\u552e\u4e60\u60ef<\/strong><\/h3>\n\n\n\n<p>\u6fb3\u6d32\u5e02\u573a\u666e\u904d\u4ee5<a href=\"https:\/\/www.ato.gov.au\/other-languages\/simplified-chinese\/transporters-or-customs-brokers-chinese\" target=\"_blank\" rel=\"noopener\">\u542b GST \u7684\u6700\u7ec8\u552e\u4ef7\u5bf9\u5916\u5c55\u793a<\/a>\u3002\u56e0\u6b64\u4f60\u7684 Feed \u4ef7\u683c\u3001\u5546\u54c1\u9875\u4ef7\u683c\u548c\u5b9e\u9645\u7ed3\u7b97\u4ef7\u8981\u5c3d\u91cf\u4fdd\u6301\u4e00\u81f4\uff0c\u907f\u514d\u540e\u7eed\u51fa\u73b0\u4ef7\u683c\u4e0d\u4e00\u81f4\u95ee\u9898\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u4e8c\u6b65\uff1a\u521b\u5efa\u548c\u4f18\u5316\u4ea7\u54c1 Feed<\/strong><\/h2>\n\n\n\n<p>\u5982\u679c\u8bf4 Merchant Center \u662f\u8d2d\u7269\u5e7f\u544a\u7684\u4ed3\u5e93\uff0c\u90a3\u4e48\u4ea7\u54c1 Feed \u5c31\u662f\u4ed3\u5e93\u91cc\u6700\u6838\u5fc3\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u540c\u6837\u4e00\u4ef6\u4ea7\u54c1\uff0cFeed \u505a\u5f97\u597d\u4e0e\u505a\u5f97\u5dee\uff0c\u5728\u5c55\u793a\u91cf\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u4e0a\u90fd\u53ef\u80fd\u51fa\u73b0\u975e\u5e38\u660e\u663e\u7684\u5dee\u8ddd\u3002\u5bf9\u4e8e\u8d2d\u7269\u5e7f\u544a\u7535\u5546\u6765\u8bf4\uff0c\u4ea7\u54c1 Feed \u4f18\u5316\u5f80\u5f80\u662f\u6700\u503c\u5f97\u6295\u5165\u7684\u5de5\u4f5c\u4e4b\u4e00\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ea7\u54c1 Feed \u5305\u542b\u54ea\u4e9b\u6838\u5fc3\u5b57\u6bb5\uff1f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5b57\u6bb5<\/strong><\/td><td><strong>\u8981\u6c42<\/strong><\/td><td><strong>\u4f18\u5316\u5efa\u8bae<\/strong><\/td><\/tr><tr><td>id<\/td><td>\u552f\u4e00 SKU<\/td><td>\u4e0e\u7f51\u7ad9 SKU \u4fdd\u6301\u4e00\u81f4<\/td><\/tr><tr><td>title\uff08\u4ea7\u54c1\u6807\u9898\uff09<\/td><td>\u6700\u591a 150 \u5b57\u7b26<\/td><td>\u6700\u91cd\u8981\u7684\u5b57\u6bb5\uff0c\u8be6\u89c1\u4e0b\u65b9<\/td><\/tr><tr><td>description\uff08\u63cf\u8ff0\uff09<\/td><td>\u6700\u591a 5,000 \u5b57\u7b26<\/td><td>\u5305\u542b\u5173\u952e\u8bcd\uff0c\u63cf\u8ff0\u4f7f\u7528\u573a\u666f<\/td><\/tr><tr><td>link\uff08\u4ea7\u54c1\u9875\u94fe\u63a5\uff09<\/td><td>\u5fc5\u586b<\/td><td>\u76f4\u94fe\uff0c\u4e0d\u8d70\u91cd\u5b9a\u5411<\/td><\/tr><tr><td>image_link\uff08\u4e3b\u56fe\u94fe\u63a5\uff09<\/td><td>\u6700\u5c0f 100\u00d7100px<\/td><td>\u5efa\u8bae 800\u00d7800px \u4ee5\u4e0a\uff0c\u767d\u5e95<\/td><\/tr><tr><td>price\uff08\u4ef7\u683c\uff09<\/td><td>\u5fc5\u987b\u542b\u7a0e\uff0c\u5355\u4f4d AUD<\/td><td>\u4e0e\u7f51\u7ad9\u663e\u793a\u4ef7\u683c\u5b8c\u5168\u4e00\u81f4<\/td><\/tr><tr><td>availability\uff08\u5e93\u5b58\u72b6\u6001\uff09<\/td><td>in_stock \/ out_of_stock<\/td><td>\u5b9e\u65f6\u540c\u6b65\uff0c\u907f\u514d\u552e\u7f44\u4ecd\u5c55\u793a<\/td><\/tr><tr><td>brand\uff08\u54c1\u724c\uff09<\/td><td>\u5fc5\u586b<\/td><td>\u586b\u771f\u5b9e\u54c1\u724c\uff0c\u4e0d\u53ef\u586b\u7f51\u7ad9\u540d<\/td><\/tr><tr><td>gtin \/ mpn<\/td><td>\u5efa\u8bae\u586b\u5199<\/td><td>GTIN \u6709\u52a9\u4e8e\u63d0\u5347\u4ea7\u54c1\u5339\u914d\u8d28\u91cf<\/td><\/tr><tr><td>google_product_category<\/td><td>\u5efa\u8bae\u586b\u5199<\/td><td>\u4f7f\u7528\u8c37\u6b4c\u5b98\u65b9\u5206\u7c7b\u4ee3\u7801<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ea7\u54c1\u6807\u9898\u600e\u4e48\u5199\uff0c\u624d\u66f4\u9002\u5408\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4ea7\u54c1\u6807\u9898\u662f\u8d2d\u7269\u5e7f\u544a\u4f18\u5316\u91cc\u6700\u5bb9\u6613\u88ab\u4f4e\u4f30\u3001\u4f46\u5f71\u54cd\u53c8\u975e\u5e38\u76f4\u63a5\u7684\u4e00\u73af\u3002<\/p>\n\n\n\n<p>Google \u4f1a\u4f18\u5148\u8bfb\u53d6\u6807\u9898\u4e2d\u7684\u5173\u952e\u4fe1\u606f\uff0c\u6240\u4ee5\u6807\u9898\u8d8a\u6e05\u695a\uff0c\u8d8a\u6709\u673a\u4f1a\u5339\u914d\u5230\u7cbe\u51c6\u641c\u7d22\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5efa\u8bae\u6807\u9898\u7ed3\u6784<\/strong><\/h3>\n\n\n\n<p>\u5bf9\u4e8e\u6fb3\u6d32\u7535\u5546\uff0c\u5e38\u89c1\u4e14\u6709\u6548\u7684\u7ed3\u6784\u901a\u5e38\u662f\uff1a<\/p>\n\n\n\n<p><strong>\u54c1\u724c + \u4ea7\u54c1\u7c7b\u578b + \u5173\u952e\u5c5e\u6027 + \u89c4\u683c \/ \u989c\u8272 \/ \u5c3a\u5bf8 + \u9002\u7528\u573a\u666f<\/strong><\/p>\n\n\n\n<p>\u4f8b\u5982\uff1a<\/p>\n\n\n\n<p>\u4e0d\u591f\u597d\u7684\u6807\u9898\uff1a<br><strong>\u6211\u4eec\u7684\u8d85\u68d2\u8dd1\u6b65\u978b 2024\u6b3e<\/strong><\/p>\n\n\n\n<p>\u66f4\u9002\u5408\u8d2d\u7269\u5e7f\u544a\u7684\u6807\u9898\uff1a<br><strong>Nike Air Zoom Pegasus 41 \u7537\u6b3e\u8dd1\u6b65\u978b \u9ed1\u8272 US10 \u6fb3\u6d32\u6b63\u54c1<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5199\u6807\u9898\u65f6\u8981\u6ce8\u610f\u4ec0\u4e48\uff1f<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6700\u91cd\u8981\u7684\u4fe1\u606f\u5c3d\u91cf\u653e\u5728\u524d\u9762<\/li>\n\n\n\n<li>\u7528\u7528\u6237\u771f\u5b9e\u4f1a\u641c\u7d22\u7684\u8bcd<\/li>\n\n\n\n<li>\u5199\u6e05\u578b\u53f7\u3001\u5c3a\u5bf8\u3001\u989c\u8272\u3001\u6750\u8d28\u7b49\u5c5e\u6027<\/li>\n\n\n\n<li>\u4e0d\u8981\u52a0\u5165\u592a\u591a\u65e0\u610f\u4e49\u5f62\u5bb9\u8bcd<\/li>\n\n\n\n<li>\u907f\u514d\u8fc7\u5ea6\u8425\u9500\u5f0f\u8868\u8fbe\uff0c\u4f8b\u5982\u201c\u6700\u68d2\u201d\uff0c\u201c\u8d85\u503c\u201d\uff0c\u201c\u7206\u6b3e\u201d<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u4e3b\u8981\u5e02\u573a\u5c31\u662f\u6fb3\u6d32\uff0c\u4e5f\u53ef\u4ee5\u5728\u5408\u9002\u60c5\u51b5\u4e0b\u81ea\u7136\u4f53\u73b0 Australia\u3001AU\u3001\u6fb3\u6d32\u7b49\u4fe1\u606f\uff0c\u4f46\u4e0d\u8981\u4e3a\u4e86\u585e\u8bcd\u800c\u5f71\u54cd\u6807\u9898\u81ea\u7136\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u63d0\u4ea4\u4ea7\u54c1 Feed\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5e38\u89c1\u65b9\u5f0f\u4e3b\u8981\u6709\u4e09\u79cd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Google Sheets<\/strong><\/h3>\n\n\n\n<p>\u9002\u5408\u4ea7\u54c1\u6570\u91cf\u4e0d\u7b97\u592a\u591a\u7684\u4e2d\u5c0f\u578b\u5546\u5bb6\u3002\u4f18\u70b9\u662f\u64cd\u4f5c\u76f4\u89c2\uff0c\u4fee\u6539\u65b9\u4fbf\uff0c\u4e5f\u53ef\u4ee5\u8bbe\u5b9a\u5b9a\u671f\u540c\u6b65\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. XML \u6216 CSV \u6587\u4ef6\u4e0a\u4f20<\/strong><\/h3>\n\n\n\n<p>\u66f4\u9002\u5408\u6709\u6280\u672f\u56e2\u961f\u6216\u5df2\u6709\u6210\u719f\u6570\u636e\u7ed3\u6784\u7684\u5546\u5bb6\u3002\u66f4\u65b0\u6548\u7387\u66f4\u9ad8\uff0c\u4e5f\u66f4\u9002\u5408\u5927\u91cf\u5546\u54c1\u7ba1\u7406\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u7535\u5546\u5e73\u53f0\u63d2\u4ef6\u540c\u6b65<\/strong><\/h3>\n\n\n\n<p>\u5982\u679c\u4f60\u4f7f\u7528 <a href=\"https:\/\/www.shopify.com\/au\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> \u6216 <a href=\"https:\/\/woocommerce.com\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a>\uff0c\u901a\u5e38\u53ef\u4ee5\u901a\u8fc7\u63d2\u4ef6\u6216\u5b98\u65b9\u5e94\u7528\u628a\u5546\u54c1\u540c\u6b65\u5230 Merchant Center\u3002\u8fd9\u79cd\u65b9\u5f0f\u5bf9\u5927\u591a\u6570\u6fb3\u6d32\u7535\u5546\u6765\u8bf4\u90fd\u6bd4\u8f83\u5b9e\u7528\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc7\uff0c\u4e0d\u7ba1\u4f60\u4f7f\u7528\u54ea\u4e00\u79cd\u65b9\u5f0f\uff0c\u6838\u5fc3\u90fd\u4e0d\u662f\u201c\u80fd\u4f20\u4e0a\u53bb\u5c31\u884c\u201d\uff0c\u800c\u662f\u8981\u786e\u4fdd\u6570\u636e\u6301\u7eed\u51c6\u786e\u3001\u66f4\u65b0\u53ca\u65f6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u4e09\u6b65\uff1a\u5728 Google Ads \u4e2d\u521b\u5efa\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217<\/strong><\/h2>\n\n\n\n<p>\u5f53 Merchant Center \u8bbe\u7f6e\u597d\uff0c\u4ea7\u54c1 Feed \u4e5f\u5ba1\u6838\u901a\u8fc7\u540e\uff0c\u5c31\u53ef\u4ee5\u8fdb\u5165 Google Ads \u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u4e86\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u6709\u54ea\u4e9b\u7c7b\u578b\uff1f<\/strong><\/h3>\n\n\n\n<p>\u76ee\u524d\u5e38\u89c1\u7684\u505a\u6cd5\u901a\u5e38\u5305\u62ec\u4e24\u7c7b\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u6807\u51c6\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217<\/strong><\/h4>\n\n\n\n<p>\u8fd9\u79cd\u65b9\u5f0f\u63a7\u5236\u5ea6\u66f4\u9ad8\uff0c\u9002\u5408\u60f3\u66f4\u7ec6\u5206\u7ba1\u7406\u4ea7\u54c1\u7ec4\u3001\u51fa\u4ef7\u548c\u7ed3\u6784\u7684\u5546\u5bb6\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63a7\u5236\u9884\u7b97\u5206\u914d<\/li>\n\n\n\n<li>\u81ea\u5b9a\u4e49\u4ea7\u54c1\u5206\u7ec4<\/li>\n\n\n\n<li>\u66f4\u7ec6\u81f4\u5730\u6309\u54c1\u7c7b\u6216\u5229\u6da6\u7387\u4f18\u5316<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Performance Max<\/strong><\/h4>\n\n\n\n<p>\u5982\u679c Merchant Center \u5df2\u7ecf\u5173\u8054\u5230 Google Ads\uff0c\u90a3\u4e48 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=zh-Hans\" target=\"_blank\" rel=\"noopener\">PMax<\/a> \u901a\u5e38\u4e5f\u4f1a\u81ea\u52a8\u8c03\u7528\u4ea7\u54c1\u6570\u636e\u6765\u5c55\u793a\u8d2d\u7269\u5e7f\u544a\u5f62\u5f0f\u3002<\/p>\n\n\n\n<p>\u5b83\u7684\u4f18\u70b9\u662f\u81ea\u52a8\u5316\u7a0b\u5ea6\u9ad8\uff0c\u4f46\u76f8\u5bf9\u6765\u8bf4\u624b\u52a8\u63a7\u5236\u8f83\u5c11\u3002\u5bf9\u4e8e\u65b0\u8d26\u6237\u6216\u521a\u5f00\u59cb\u8dd1\u8d2d\u7269\u5e7f\u544a\u7684\u5546\u5bb6\uff0c\u5f88\u591a\u65f6\u5019\u8fd8\u662f\u5efa\u8bae\u5148\u4ece\u6807\u51c6\u8d2d\u7269\u5e7f\u544a\u5f00\u59cb\uff0c\u66f4\u5bb9\u6613\u770b\u6e05\u6570\u636e\u548c\u7ed3\u6784\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6807\u51c6\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u600e\u4e48\u8bbe\u7f6e\uff1f<\/strong><\/h2>\n\n\n\n<p>\u57fa\u7840\u6d41\u7a0b\u901a\u5e38\u5305\u62ec\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5728 Google Ads \u65b0\u5efa\u5e7f\u544a\u7cfb\u5217<\/li>\n\n\n\n<li>\u9009\u62e9\u9500\u552e\u76ee\u6807<\/li>\n\n\n\n<li>\u9009\u62e9\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b<\/li>\n\n\n\n<li>\u9009\u62e9\u5df2\u5173\u8054\u7684 Merchant Center \u8d26\u6237<\/li>\n\n\n\n<li>\u8bbe\u7f6e\u6295\u653e\u56fd\u5bb6\u4e3a Australia<\/li>\n\n\n\n<li>\u8bbe\u5b9a\u9884\u7b97\u4e0e\u51fa\u4ef7\u7b56\u7565<\/li>\n\n\n\n<li>\u6309\u4ea7\u54c1\u7c7b\u522b\u3001\u54c1\u724c\u6216\u5229\u6da6\u7387\u8fdb\u884c\u5206\u7ec4<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u51fa\u4ef7\u7b56\u7565\u600e\u4e48\u9009\uff1f<\/strong><\/h3>\n\n\n\n<p>\u5bf9\u4e8e\u521a\u5f00\u59cb\u8dd1\u8d2d\u7269\u5e7f\u544a\u7684\u8d26\u6237\uff0c\u5e38\u89c1\u505a\u6cd5\u662f\u5148\u7528\u8f83\u5bb9\u6613\u83b7\u53d6\u6d41\u91cf\u7684\u7b56\u7565\uff0c\u4f8b\u5982\u6700\u5927\u5316\u70b9\u51fb\u6216\u624b\u52a8\u63a7\u5236\u70b9\u51fb\u6210\u672c\uff0c\u7b49\u8f6c\u5316\u6570\u636e\u66f4\u5b8c\u6574\u540e\uff0c\u518d\u9010\u6b65\u8fc7\u6e21\u5230\u66f4\u91cd\u89c6\u8f6c\u5316\u4ef7\u503c\u7684\u7b56\u7565\uff0c\u4f8b\u5982\u76ee\u6807<a href=\"https:\/\/www.adjust.com\/zh\/glossary\/roas-definition\/\" target=\"_blank\" rel=\"noopener\"> ROAS<\/a>\u3002<\/p>\n\n\n\n<p>\u91cd\u70b9\u4e0d\u662f\u4e00\u5f00\u59cb\u5c31\u8ffd\u6c42\u6700\u201c\u9ad8\u7ea7\u201d\u7684\u51fa\u4ef7\u7b56\u7565\uff0c\u800c\u662f\u5148\u628a\u6570\u636e\u8dd1\u8d77\u6765\uff0c\u518d\u6839\u636e\u5b9e\u9645\u8868\u73b0\u9010\u6b65\u4f18\u5316\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5728\u6fb3\u6d32\u5e02\u573a\uff0c\u5b9a\u4ef7\u4f1a\u76f4\u63a5\u5f71\u54cd\u8d2d\u7269\u5e7f\u544a\u8868\u73b0<\/strong><\/h2>\n\n\n\n<p>\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\u662f\u4e00\u4e2a\u975e\u5e38\u201c\u900f\u660e\u201d\u7684\u5e7f\u544a\u5f62\u5f0f\u3002<a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/customer-decision-making-process\/\">\u6d88\u8d39\u8005\u5728\u70b9\u51fb\u524d<\/a>\uff0c\u5df2\u7ecf\u80fd\u770b\u5230\u4ea7\u54c1\u56fe\u3001\u4ef7\u683c\u548c\u54c1\u724c\uff0c\u6240\u4ee5\u4ef7\u683c\u7ade\u4e89\u529b\u4f1a\u76f4\u63a5\u5f71\u54cd\u70b9\u51fb\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6fb3\u6d32\u7535\u5546\u5728\u8d2d\u7269\u5e7f\u544a\u5b9a\u4ef7\u4e0a\u8981\u6ce8\u610f\u4ec0\u4e48\uff1f<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u4ef7\u683c\u4e0d\u8981\u548c\u7f51\u7ad9\u4e0d\u4e00\u81f4<\/strong><\/h4>\n\n\n\n<p>\u5982\u679c Feed \u4ef7\u683c\u3001\u5546\u54c1\u9875\u4ef7\u683c\u548c\u7ed3\u7b97\u4ef7\u683c\u4e0d\u4e00\u81f4\uff0c\u5f88\u5bb9\u6613\u9020\u6210\u5ba1\u6838\u95ee\u9898\uff0c\u4e5f\u4f1a\u964d\u4f4e\u7528\u6237\u4fe1\u4efb\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u4fc3\u9500\u4ef7\u53ef\u4ee5\u63d0\u5347\u70b9\u51fb\u7387<\/strong><\/h4>\n\n\n\n<p>\u5982\u679c\u4f60\u6709\u6298\u6263\u6d3b\u52a8\uff0c\u53ef\u4ee5\u5728 Feed \u4e2d\u914d\u7f6e\u4fc3\u9500\u4ef7\u683c\u3002\u8fd9\u6837\u5728\u8d2d\u7269\u5e7f\u544a\u5c55\u793a\u4e2d\uff0c\u7528\u6237\u66f4\u5bb9\u6613\u611f\u77e5\u5230\u4f18\u60e0\u529b\u5ea6\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u8fd0\u8d39\u900f\u660e\u5ea6\u5f88\u91cd\u8981<\/strong><\/h4>\n\n\n\n<p>\u6fb3\u6d32\u6d88\u8d39\u8005\u5bf9\u8fd0\u8d39\u7279\u522b\u654f\u611f\u3002\u5982\u679c\u4f60\u652f\u6301\u514d\u8fd0\u8d39\uff0c\u6216\u8005\u6ee1\u989d\u5305\u90ae\uff0c\u4e00\u5b9a\u8981\u5728 Merchant Center \u548c\u7f51\u7ad9\u4e2d\u4fdd\u6301\u4fe1\u606f\u4e00\u81f4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u514d\u8d39\u5546\u54c1\u5217\u8868\u548c\u4ed8\u8d39\u8d2d\u7269\u5e7f\u544a\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5f88\u591a\u5546\u5bb6\u4e0d\u77e5\u9053\uff0cGoogle \u9664\u4e86\u4ed8\u8d39\u8d2d\u7269\u5e7f\u544a\u4e4b\u5916\uff0c\u4e5f\u652f\u6301\u514d\u8d39\u5546\u54c1\u5217\u8868\u5c55\u793a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u514d\u8d39\u5546\u54c1\u5217\u8868\u662f\u4ec0\u4e48\uff1f<\/strong><\/h3>\n\n\n\n<p>\u53ea\u8981\u4f60\u7684 Merchant Center \u4ea7\u54c1\u5ba1\u6838\u901a\u8fc7\uff0c\u5e76\u542f\u7528\u4e86\u76f8\u5173\u8ba1\u5212\uff0c\u5546\u54c1\u5c31\u53ef\u80fd\u5728 Google Shopping \u6216\u5176\u4ed6\u8d2d\u7269\u76f8\u5173\u4f4d\u7f6e\u83b7\u5f97\u514d\u8d39\u66dd\u5149\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e3a\u4ec0\u4e48\u5b83\u4e0d\u80fd\u66ff\u4ee3\u4ed8\u8d39\u5e7f\u544a\uff1f<\/strong><\/h3>\n\n\n\n<p>\u56e0\u4e3a\u4ed8\u8d39\u8d2d\u7269\u5e7f\u544a\u901a\u5e38\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u66f4\u9760\u524d\u3001\u66f4\u663e\u773c\u7684\u4f4d\u7f6e\u3002\u514d\u8d39\u5217\u8868\u66f4\u50cf\u662f\u989d\u5916\u8865\u5145\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u589e\u52a0\u8986\u76d6\uff0c\u4f46\u901a\u5e38\u65e0\u6cd5\u4ee3\u66ff\u4ed8\u8d39\u5e7f\u544a\u5e26\u6765\u7684\u6838\u5fc3\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u5bf9\u591a\u6570\u7535\u5546\u6765\u8bf4\uff0c\u6bd4\u8f83\u5408\u7406\u7684\u7406\u89e3\u662f\uff1a<\/p>\n\n\n\n<p><strong>\u514d\u8d39\u5217\u8868\u8d1f\u8d23\u8865\u5145\u8986\u76d6\uff0c\u4ed8\u8d39\u8d2d\u7269\u5e7f\u544a\u8d1f\u8d23\u62a2\u5360\u9ad8\u610f\u5411\u6d41\u91cf\u3002<\/strong><\/p>\n\n\n\n<p>\u4e24\u8005\u540c\u65f6\u5e03\u5c40\uff0c\u6548\u679c\u901a\u5e38\u66f4\u5b8c\u6574\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\u5e38\u89c1\u5ba1\u6838\u62d2\u7edd\u539f\u56e0<\/strong><\/h2>\n\n\n\n<p>\u5373\u4f7f\u8bbe\u7f6e\u90fd\u505a\u4e86\uff0c\u5f88\u591a\u5546\u5bb6\u8fd8\u662f\u4f1a\u5728 Merchant Center \u91cc\u9047\u5230\u5546\u54c1\u88ab\u62d2\u767b\u7684\u60c5\u51b5\u3002\u8fd9\u4e2a\u5e76\u4e0d\u7f55\u89c1\uff0c\u5173\u952e\u5728\u4e8e\u8981\u77e5\u9053\u600e\u4e48\u6392\u67e5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u62d2\u7edd\u539f\u56e0<\/strong><\/td><td><strong>\u89e3\u51b3\u65b9\u6cd5<\/strong><\/td><\/tr><tr><td>\u4ef7\u683c\u4e0d\u4e00\u81f4\uff08Price mismatch\uff09<\/td><td>\u786e\u4fdd Feed \u4ef7\u683c\u4e0e\u7f51\u7ad9\u663e\u793a\u4ef7\u683c\u5b8c\u5168\u4e00\u81f4\uff08\u542b GST\uff09<\/td><\/tr><tr><td>\u56fe\u7247\u8d28\u91cf\u4e0d\u5408\u683c<\/td><td>\u4f7f\u7528\u767d\u5e95\u9ad8\u6e05\u56fe\uff0c\u6700\u5c0f 800\u00d7800px\uff0c\u4e0d\u542b\u6c34\u5370\u6216\u4fc3\u9500\u6587\u5b57<\/td><\/tr><tr><td>\u9001\u8d27\u4fe1\u606f\u7f3a\u5931<\/td><td>\u5728 Merchant Center \u5b8c\u6574\u914d\u7f6e\u6fb3\u6d32\u914d\u9001\u8bbe\u7f6e<\/td><\/tr><tr><td>\u7f51\u7ad9\u65e0\u6cd5\u8bbf\u95ee \/ \u7ed3\u8d26\u6d41\u7a0b\u5f02\u5e38<\/td><td>\u68c0\u67e5\u7f51\u7ad9\u662f\u5426\u6b63\u5e38\u3001SSL \u8bc1\u4e66\u662f\u5426\u6709\u6548\u3001\u7ed3\u8d26\u9875\u662f\u5426\u80fd\u5b8c\u6210<\/td><\/tr><tr><td>\u7981\u6b62\u9500\u552e\u7c7b\u76ee<\/td><td>\u68c0\u67e5\u4ea7\u54c1\u662f\u5426\u5c5e\u4e8e\u8c37\u6b4c\u9650\u5236\u54c1\u7c7b\uff08\u9152\u7cbe\u3001\u67d0\u4e9b\u4fdd\u5065\u54c1\u7b49\uff09<\/td><\/tr><tr><td>GTIN \u9519\u8bef<\/td><td>\u6838\u5bf9\u4ea7\u54c1\u6761\u5f62\u7801\uff0c\u4f7f\u7528\u6b63\u786e\u7684 GTIN\uff1b\u81ea\u6709\u54c1\u724c\u4ea7\u54c1\u53ef\u4f7f\u7528 MPN<\/td><\/tr><tr><td>\u843d\u5730\u9875\u4f53\u9a8c\u5dee<\/td><td>\u786e\u4fdd\u4ea7\u54c1\u843d\u5730\u9875\u52a0\u8f7d\u5feb\u901f\u3001\u4ea7\u54c1\u4fe1\u606f\u5b8c\u6574\u3001\u6709\u660e\u786e\u8d2d\u4e70\u8def\u5f84<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9047\u5230\u95ee\u9898\u600e\u4e48\u5904\u7406\u66f4\u6709\u6548\uff1f<\/strong><\/h3>\n\n\n\n<p>\u5efa\u8bae\u5148\u5230 Merchant Center \u7684\u4ea7\u54c1\u8bca\u65ad\u9875\u9762\uff0c\u6309\u95ee\u9898\u7c7b\u578b\u7b5b\u9009\uff0c\u518d\u5206\u7c7b\u5904\u7406\u3002\u6279\u91cf\u4fee\u590d\u5f80\u5f80\u6bd4\u9010\u4e2a\u4ea7\u54c1\u96f6\u6563\u6392\u67e5\u66f4\u9ad8\u6548\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6fb3\u6d32\u7535\u5546\u5982\u4f55\u628a\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\u505a\u5f97\u66f4\u7a33\uff1f<\/strong><\/h2>\n\n\n\n<p>\u771f\u6b63\u628a\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\u505a\u597d\uff0c\u4e0d\u53ea\u662f\u5f00\u901a\u8d26\u6237\u548c\u4e0a\u4f20\u4ea7\u54c1\u8fd9\u4e48\u7b80\u5355\u3002\u957f\u671f\u7a33\u5b9a\u8868\u73b0\uff0c\u901a\u5e38\u53d6\u51b3\u4e8e\u8fd9\u51e0\u4ef6\u4e8b\u662f\u5426\u6301\u7eed\u505a\u5230\u4f4d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merchant Center \u8d26\u6237\u5065\u5eb7<\/li>\n\n\n\n<li>\u4ea7\u54c1 Feed \u6301\u7eed\u4f18\u5316<\/li>\n\n\n\n<li>\u6807\u9898\u548c\u56fe\u7247\u4e0d\u65ad\u8fed\u4ee3<\/li>\n\n\n\n<li>\u4ef7\u683c\u548c\u5e93\u5b58\u4fdd\u6301\u540c\u6b65<\/li>\n\n\n\n<li>\u5e7f\u544a\u7ed3\u6784\u6e05\u6670<\/li>\n\n\n\n<li>\u51fa\u4ef7\u7b56\u7565\u6839\u636e\u6570\u636e\u8c03\u6574<\/li>\n\n\n\n<li>\u843d\u5730\u9875\u4f53\u9a8c\u6301\u7eed\u63d0\u5347<\/li>\n<\/ul>\n\n\n\n<p>\u5f88\u591a\u7535\u5546\u8d26\u6237\u6548\u679c\u8d77\u4e0d\u6765\uff0c\u5e76\u4e0d\u662f\u56e0\u4e3a\u201c\u8d2d\u7269\u5e7f\u544a\u4e0d\u9002\u5408\u81ea\u5df1\u201d\uff0c\u800c\u662f\u56e0\u4e3a\u4ea7\u54c1\u6570\u636e\u3001\u5e7f\u544a\u7ed3\u6784\u548c\u7f51\u7ad9\u4f53\u9a8c\u4e4b\u95f4\u6ca1\u6709\u771f\u6b63\u6253\u901a\u3002<\/p>\n\n\n\n<h2 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href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/blog-zh-hans\/target-audience\/\">\u6d88\u8d39\u8005\u4e3b\u52a8\u641c\u7d22\u4ea7\u54c1\u65f6<\/a>\uff0c\u4ed6\u4eec\u5df2\u7ecf\u63a5\u8fd1\u8d2d\u4e70\u9636\u6bb5\u3002\u8fd9\u4e2a\u65f6\u5019\uff0c\u5982\u679c\u4f60\u7684\u5546\u54c1\u80fd\u4ee5\u56fe\u7247\u3001\u4ef7\u683c\u548c\u54c1\u724c\u7684\u5f62\u5f0f\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u524d\u6392\uff0c\u5c31\u66f4\u5bb9\u6613\u83b7\u5f97\u70b9\u51fb\uff0c\u4e5f\u66f4\u5bb9\u6613\u5e26\u6765\u8ba2\u5355\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u6fb3\u6d32\u534e\u4eba\u5546\u5bb6\u6765\u8bf4\uff0c\u8d2d\u7269\u5e7f\u544a\u7684\u4ef7\u503c\u4e0d\u4ec5\u5728\u4e8e\u66dd\u5149\uff0c\u66f4\u5728\u4e8e\u5b83\u80fd\u5e2e\u52a9\u4f60\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u82f1\u6587\u5e02\u573a\u4e2d\uff0c\u7528\u66f4\u6e05\u6670\u7684\u4ea7\u54c1\u6570\u636e\u3001\u66f4\u5f3a\u7684\u76f8\u5173\u6027\u548c\u66f4\u51c6\u786e\u7684\u6295\u653e\u903b\u8f91\uff0c\u76f4\u63a5\u5207\u5165\u8d2d\u4e70\u573a\u666f\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7684 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