{"id":20071,"date":"2025-03-28T12:29:07","date_gmt":"2025-03-28T01:29:07","guid":{"rendered":"https:\/\/www.zipzipe.com.au\/%e6%9c%aa%e5%88%86%e7%b1%bb\/customer-journey-stages\/"},"modified":"2025-08-18T18:30:01","modified_gmt":"2025-08-18T08:30:01","slug":"customer-journey-stages","status":"publish","type":"post","link":"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/customer-journey-stages\/","title":{"rendered":"\u5ba2\u6237\u65c5\u7a0b\uff1a\u5dee\u5f02\u5316\u6218\u7565\u4e0e3C\u6a21\u578b\u52a9\u4f60\u63d0\u5347\u8f6c\u5316\u7387, \u62a2\u5360\u5e02\u573a\u5148\u673a\uff01"},"content":{"rendered":"\n<p>\u60f3\u8c61\u4e00\u4e0b\u8ba1\u5212\u4e00\u6b21\u65c5\u884c\u3002\u4f60\u4e0d\u4f1a\u76f4\u63a5\u5230\u8fbe\u4e94\u661f\u7ea7\u5ea6\u5047\u6751\uff0c\u800c\u662f\u4f1a\u5148\u641c\u7d22\u3001\u6bd4\u8f83\u3001\u9884\u8ba2\uff0c\u6700\u7ec8\u51b3\u5b9a\u662f\u5426\u518d\u6b21\u5149\u987e\u6216\u63a8\u8350\u7ed9\u670b\u53cb\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u7684\u8d2d\u4e70\u51b3\u7b56\u4e5f\u662f\u4e00\u79cd\u201c\u5ba2\u6237\u65c5\u7a0b\u201d\u3002\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u4ec5\u4ec5\u4f9d\u9760\u4f20\u7edf\u8425\u9500\u65b9\u5f0f\u5df2\u7ecf\u4e0d\u8db3\uff0c\u4f01\u4e1a\u9700\u8981\u7ed3\u5408\u5dee\u5f02\u5316\u6218\u7565\u4e0e3C\u6218\u7565\uff0c\u6253\u9020\u72ec\u7279\u54c1\u724c\u4ef7\u503c\uff0c\u624d\u80fd\u771f\u6b63\u8d62\u5f97\u5ba2\u6237\u7684\u9752\u7750\u3002\u4ed6\u4eec\u9700\u8981\u5148\u8ba4\u8bc6\u4f60\uff0c\u559c\u6b22\u4f60\uff0c\u4fe1\u4efb\u4f60\uff0c\u624d\u4f1a\u4e70\u5355\uff0c\u5e76\u6210\u4e3a\u4f60\u7684\u94c1\u6746\u7c89\u4e1d\uff01<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u8fd9\u5f88\u91cd\u8981\uff1f<\/p>\n\n\n\n<p>\u4f18\u5316 <a href=\"https:\/\/wiki.mbalib.com\/wiki\/3C%E6%88%98%E7%95%A5%E4%B8%89%E8%A7%92%E6%A8%A1%E5%9E%8B\" target=\"_blank\" rel=\"noopener\">3C\u6218\u7565<\/a> \u53ef\u63d0\u9ad8 \u5ba2\u6237\u6ee1\u610f\u5ea6 20%\u3001\u6536\u5165\u589e\u957f 15%\uff0c\u5e76 \u964d\u4f4e 20% \u7684<a href=\"https:\/\/baike.baidu.com\/item\/%E8%90%A5%E9%94%80%E6%88%90%E6%9C%AC\/11040590#:~:text=%E8%90%A5%E9%94%80%E6%88%90%E6%9C%AC%E6%98%AF%E6%8C%87%E4%BC%81%E4%B8%9A,%E8%B4%B9%E7%94%A8%E6%94%AF%E5%87%BA%E8%AE%A1%E5%88%92%E7%9A%84%E7%BB%9F%E7%A7%B0%E3%80%82\" target=\"_blank\" rel=\"noopener\">\u8425\u9500\u6210\u672c<\/a>\uff08\u6570\u636e\u6765\u6e90\uff1a<a href=\"https:\/\/www.mckinsey.com.cn\/%E9%BA%A6%E8%82%AF%E9%94%A1%E4%B8%AD%E5%9B%BD%E6%B6%88%E8%B4%B9%E8%80%85%E7%89%B9%E5%88%8A-%E4%B8%AD%E5%9B%BD%E6%95%B0%E5%AD%97%E5%8C%96%E8%90%A5%E9%94%80%E5%86%8D%E6%8E%A2%E7%B4%A2\/\" target=\"_blank\" rel=\"noopener\">\u9ea6\u80af\u9521\u7814\u7a76<\/a>\uff09\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f \u4f01\u4e1a\u84ec\u52c3\u53d1\u5c55\u548c\u88ab\u5e02\u573a\u6dd8\u6c70 \u4e4b\u95f4\u7684\u5173\u952e\u5dee\u5f02\u3002<\/p>\n\n\n\n<p>\u4f60\u60f3\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u5417\uff1f\u90a3\u4e48\uff0c\u662f\u65f6\u5019\u4e86\u89e3\u5dee\u5f02\u5316\u6218\u7565\u4e0e\u5ba2\u6237\u65c5\u7a0b\u4e2d\u76843C\u6218\u7565\u7ed3\u5408\u4e86\uff01\u8fd9\u4e2a\u6846\u67b6\u80fd\u5e2e\u52a9\u4f60\u5438\u5f15\u3001\u7559\u5b58\u5ba2\u6237\uff0c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\uff0c\u8ba9\u6bcf\u4e00\u6b21<a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/blog-zh-hans\/stp-marketing\/\">\u8425\u9500<\/a>\u6295\u5165\u90fd\u4ea7\u751f\u5b9e\u9645\u56de\u62a5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5dee\u5f02\u5316\u6218\u7565\u4e0e3C\u6218\u7565\uff1f<\/h2>\n\n\n\n<p>3C\u6218\u7565\uff08Customer Conversion Cycle\uff09\u5c06\u5ba2\u6237\u65c5\u7a0b\u7b80\u5316\u4e3a\u56db\u4e2a\u5173\u952e\u9636\u6bb5\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/wiki.mbalib.com\/wiki\/%E5%93%81%E7%89%8C%E8%AE%A4%E7%9F%A5\" target=\"_blank\" rel=\"noopener\"><strong>\u8ba4\u77e5\uff08Cognition\uff09<\/strong><\/a> &#8211; \u8ba9\u76ee\u6807\u53d7\u4f17\u77e5\u9053\u4f60\u7684\u54c1\u724c\u5b58\u5728\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/www.meihua.info\/article\/3322932430490624\" target=\"_blank\" rel=\"noopener\"><strong>\u8003\u8651\uff08Consideration\uff09<\/strong><\/a> &#8211; \u901a\u8fc7\u9ad8\u4ef7\u503c\u5185\u5bb9\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u3002<\/li>\n\n\n\n<li><strong>\u8d2d\u4e70\uff08Conversion\uff09<\/strong> &#8211; \u8ba9\u8f6c\u5316\u8fc7\u7a0b\u65e0\u7f1d\u8854\u63a5\uff0c\u51cf\u5c11\u6d41\u5931\u3002<\/li>\n\n\n\n<li><strong>\u5fe0\u8bda\uff08Commitment\uff09<\/strong> &#8211; \u8ba9\u5ba2\u6237\u6301\u7eed\u56de\u8d2d\uff0c\u5f62\u6210\u957f\u671f\u5173\u7cfb\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u800c\u5dee\u5f02\u5316\u6218\u7565\uff08Differentiation Strategy\uff09\u5f3a\u8c03\u54c1\u724c\u7684\u72ec\u7279\u6027\uff0c\u786e\u4fdd\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5728\u5e02\u573a\u4e2d\u4e0e\u4f17\u4e0d\u540c\u3002\u8fd9\u79cd\u7b56\u7565\u80fd\u5e2e\u52a9\u4f01\u4e1a\u5728\u5ba2\u6237\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u4e2d\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u5ba2\u6237\u8054\u7cfb\uff0c\u63d0\u5347\u54c1\u724c\u4ef7\u503c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/marketing-planning.jpg\" alt=\"marketing planning\" class=\"wp-image-20063\" style=\"width:882px;height:auto\" srcset=\"https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/marketing-planning.jpg 2048w, https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/marketing-planning-300x169.jpg 300w, https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/marketing-planning-1024x576.jpg 1024w, https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/marketing-planning-768x432.jpg 768w, https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/marketing-planning-1536x864.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e00\u6b65\uff1a\u6253\u9020\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u62a2\u5360\u5e02\u573a\u5fc3\u667a\uff08Cognition\uff09<\/h2>\n\n\n\n<p>\u4f60\u65e0\u6cd5\u5356\u7ed9\u6839\u672c\u4e0d\u77e5\u9053\u4f60\u5b58\u5728\u7684\u4eba\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u7ed3\u5408\u5dee\u5f02\u5316\u6218\u7565\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.zipzipe.com\/cn\/faq\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\"><strong>SEO\u4f18\u5316<\/strong><\/a>: \u60f3\u8ba9\u5ba2\u6237\u641c\u5230\u4f60\uff1f<a href=\"https:\/\/ahrefs.com\/blog\/zh\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09<\/a>\u5c31\u662f\u4f60\u7684\u79d8\u5bc6\u6b66\u5668\uff01\u6392\u540d\u9760\u524d\uff0c\u8d62\u5728\u8d77\u8dd1\u7ebf\uff01<\/li>\n\n\n\n<li><strong>\u77ed\u89c6\u9891+\u793e\u4ea4\u5a92\u4f53<\/strong>\uff1a\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66\u3001\u5fae\u535a\u2026\u2026\u54ea\u6709\u4eba\uff0c\u54c1\u724c\u5c31\u5728\u54ea\uff01\u5b9a\u671f\u53d1\u70b9\u6709\u8da3\u3001\u6709\u6599\u3001\u6709\u6897\u7684\u5185\u5bb9\uff0c\u5438\u5f15\u5173\u6ce8\uff01<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sohu.com\/a\/118959379_115533\" target=\"_blank\" rel=\"noopener\"><strong>\u5927\u5496\u5e26\u8d27<\/strong><\/a>\uff1a\u627e KOL\u3001KOC\u3001\u8fbe\u4eba\u6d4b\u8bc4\uff0c\u8ba9\u4ed6\u4eec\u5e2e\u4f60\u5efa\u7acb\u4fe1\u4efb\u611f\uff0c\u8ba9\u5ba2\u6237\u201c\u79cd\u8349\u201d\u4f60\u7684\u4ea7\u54c1\uff01<\/li>\n\n\n\n<li><strong>\u7cbe\u51c6\u6295\u653e\u5e7f\u544a<\/strong>\uff1aGoogle\u3001Facebook\u3001B\u7ad9\u3001\u77e5\u4e4e\u2026\u2026\u5e7f\u544a\u8981\u6295\uff0c\u4f46\u66f4\u8981\u6295\u5bf9\u5730\u65b9\uff01<\/li>\n<\/ul>\n\n\n\n<p>\u54c1\u724c\u8ba4\u77e5\u5c31\u50cf\u8c08\u604b\u7231\u2014\u2014\u5148\u5237\u8138\uff0c\u518d\u5237\u597d\u611f\uff01\u5982\u679c\u5ba2\u6237\u6839\u672c\u6ca1\u542c\u8bf4\u8fc7\u4f60\uff0c\u4ed6\u4eec\u51ed\u5565\u9009\u4f60\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e8c\u6b65\uff1a\u5229\u7528\u5dee\u5f02\u5316\u6218\u7565\u5438\u5f15\u5ba2\u6237\u5174\u8da3; \u8003\u8651\uff08Consideration\uff09<\/h2>\n\n\n\n<p>99% \u7684\u5ba2\u6237\u4e0d\u4f1a\u5728\u7b2c\u4e00\u6b21\u770b\u5230\u54c1\u724c\u65f6\u5c31\u4e70\u5355, \u4ed6\u4eec\u4f1a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5bf9\u6bd4\u4e0d\u540c\u54c1\u724c\uff0c\u5bfb\u627e\u6700\u7b26\u5408\u9700\u6c42\u7684\u4ea7\u54c1\u3002<\/li>\n\n\n\n<li>\u9605\u8bfb\u7528\u6237\u8bc4\u4ef7\uff0c\u9a8c\u8bc1\u54c1\u724c\u662f\u5426\u503c\u5f97\u4fe1\u8d56\u3002<\/li>\n\n\n\n<li>\u67e5\u770b\u4ea7\u54c1\u6d4b\u8bc4\uff0c\u4e86\u89e3\u771f\u5b9e\u4f7f\u7528\u6548\u679c\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u4f60\u65e0\u6cd5\u5728\u8fd9\u4e00\u9636\u6bb5\u5efa\u7acb\u4fe1\u4efb\uff0c\u4f60\u5c31\u4f1a\u5931\u53bb\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u5728<strong>\u5ba2\u6237\u65c5\u7a0b\u7684\u201c\u8003\u8651\u201d\u9636\u6bb5<\/strong>\u7a81\u51fa\u54c1\u724c\u5dee\u5f02\u5316\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7cbe\u51c6\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/strong> &#8211; \u4e2a\u6027\u5316\u63a8\u8350\uff0c\u800c\u4e0d\u662f\u7fa4\u53d1\u201c\u5783\u573e\u90ae\u4ef6\u201d\u3002<\/li>\n\n\n\n<li><strong>\u667a\u80fd\u518d\u8425\u9500\u5e7f\u544a<\/strong> &#8211; \u8ba9\u4f60\u7684\u5e7f\u544a\u5728\u5ba2\u6237\u51c6\u5907\u8d2d\u4e70\u65f6\u7cbe\u51c6\u89e6\u8fbe\u3002<\/li>\n\n\n\n<li><strong>\u89c6\u9891\u8425\u9500 \/ \u7f51\u7edc\u7814\u8ba8\u4f1a<\/strong> &#8211; \u7528\u76f4\u89c2\u7684\u65b9\u5f0f\u5411\u5ba2\u6237\u5c55\u793a\u4ea7\u54c1\u4ef7\u503c\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/www.singular.net\/zh-cn\/glossary\/user-generated-content-ugc\/\" target=\"_blank\" rel=\"noopener\"><strong>\u7528\u6237\u751f\u6210\u5185\u5bb9\uff08UGC\uff09<\/strong><\/a> &#8211; \u8ba9\u771f\u5b9e\u7528\u6237\u4e3a\u4f60\u201c\u4ee3\u8a00\u201d\uff0c\u63d0\u5347\u54c1\u724c\u53ef\u4fe1\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u6743\u5a01\u4e13\u5bb6\u80cc\u4e66<\/strong> &#8211; \u8ba9\u884c\u4e1a\u4e13\u5bb6\u3001\u5a92\u4f53\u8bc4\u4ef7\u4f60\u7684\u4ea7\u54c1\uff0c\u5efa\u7acb\u516c\u4fe1\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5ba2\u6237\u8003\u8651\u9636\u6bb5\u7684\u5173\u952e\u6570\u636e\uff1a<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>75% \u7684\u6d88\u8d39\u8005 \u5728\u8d2d\u4e70\u524d\u4f1a\u5148\u67e5\u770b\u4ea7\u54c1\u8bc4\u4ef7\u3002<\/li>\n\n\n\n<li>67% \u7684\u5ba2\u6237 \u9700\u8981 2-3 \u6b21\u4e92\u52a8 \u624d\u4f1a\u4ea7\u751f\u8d2d\u4e70\u610f\u613f\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8fd9\u610f\u5473\u7740\uff1a<\/strong><strong><br><\/strong>\u5982\u679c\u4f60\u7684\u54c1\u724c\u5728\u8fd9\u4e2a\u9636\u6bb5\u6ca1\u6709\u63d0\u4f9b\u8db3\u591f\u7684\u4fe1\u4efb\u611f\uff0c\u6f5c\u5728\u5ba2\u6237\u5c31\u4f1a\u8f6c\u5411\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e09\u6b65\uff1a\u4f18\u5316\u8f6c\u5316\u8def\u5f84\uff0c\u63d0\u5347\u8d2d\u4e70\u7387\uff08Conversion\uff09<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adjust.com\/zh\/glossary\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\">\u8f6c\u5316\u7387<\/a>\u4f4e\uff1f\u4f60\u7684\u8d2d\u4e70\u6d41\u7a0b\u662f\u4e0d\u662f\u592a\u590d\u6742\u4e86\uff1f\uff01<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5982\u4f55\u7ed3\u5408\u5dee\u5f02\u5316\u6218\u7565\u63d0\u5347\u54c1\u724c\u8f6c\u5316\u7387\uff1f<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f18\u5316\u7f51\u7ad9\u4f53\u9a8c<\/strong> &#8211; \u7f51\u7ad9\u9700\u5feb\u901f\u52a0\u8f7d\u3001\u79fb\u52a8\u7aef\u53cb\u597d\u3001\u5bfc\u822a\u6e05\u6670\u3002<\/li>\n\n\n\n<li><strong>\u6e05\u6670\u7684 <\/strong><a href=\"https:\/\/finance.sina.cn\/fund\/jjgdxw\/2022-09-14\/detail-imqmmtha7312475.d.html\" target=\"_blank\" rel=\"noopener\"><strong>CTA<\/strong><\/a><strong> \u6309\u94ae<\/strong> &#8211; \u201c\u7acb\u5373\u8d2d\u4e70\u201d\u3001\u201c\u514d\u8d39\u8bd5\u7528\u201d \u7b49\u6309\u94ae\u9700\u663e\u773c\u4e14\u6709\u5438\u5f15\u529b\u3002<\/li>\n\n\n\n<li><strong>\u5efa\u7acb\u4fe1\u4efb\u611f<\/strong> &#8211; \u663e\u793a \u7528\u6237\u8bc4\u4ef7\u3001\u652f\u4ed8\u5b89\u5168\u8ba4\u8bc1\uff0c\u589e\u5f3a\u8d2d\u4e70\u4fe1\u5fc3\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u4f9b\u591a\u79cd\u652f\u4ed8\u65b9\u5f0f<\/strong> &#8211; \u4fe1\u7528\u5361\u3001\u5fae\u4fe1\u652f\u4ed8\u3001\u652f\u4ed8\u5b9d\u3001\u5206\u671f\u4ed8\u6b3e\u7b49\u9009\u9879\u3002<\/li>\n\n\n\n<li><strong>\u9650\u65f6\u4fc3\u9500 \/ \u4f18\u60e0<\/strong> &#8211; \u8425\u9020\u7d27\u8feb\u611f\uff0c\u4fc3\u4f7f\u7528\u6237\u5feb\u901f\u4e0b\u5355\u3002<\/li>\n\n\n\n<li><strong>\u5728\u7ebf\u5ba2\u670d\u652f\u6301<\/strong> &#8211; \u5373\u65f6\u89e3\u7b54\u5ba2\u6237\u7591\u95ee\uff0c\u63d0\u9ad8\u4e0b\u5355\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u907f\u514d\u201c\u653e\u5f03\u8d2d\u7269\u8f66\u201d<\/h3>\n\n\n\n<p>\u6570\u636e\u8868\u660e\uff0c75% \u7684\u6d88\u8d39\u8005 \u5728\u8d2d\u7269\u8f66\u4e2d\u6dfb\u52a0\u5546\u54c1\u540e\u672a\u5b8c\u6210\u652f\u4ed8\uff0c\u539f\u56e0\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9690\u85cf\u8d39\u7528\uff08\u8fd0\u8d39\u3001\u7a0e\u8d39\uff09\u592a\u9ad8\u3002<\/li>\n\n\n\n<li>\u7ed3\u8d26\u6d41\u7a0b\u8fc7\u4e8e\u590d\u6742\u3002<\/li>\n\n\n\n<li>\u65e0\u6cd5\u4fe1\u4efb\u7f51\u7ad9\u7684\u5b89\u5168\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f18\u5316\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u8f6c\u5316\u4f53\u9a8c\uff0c\u8ba9\u5ba2\u6237\u8f7b\u677e\u4e0b\u5355\uff0c\u907f\u514d\u6d41\u5931\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u56db\u6b65\uff1a\u63d0\u5347\u5fe0\u8bda\u5ea6\uff0c\u6253\u9020\u54c1\u724c\u94c1\u6746\u7c89\u4e1d\uff08Commitment\uff09<\/h2>\n\n\n\n<p>\u5438\u5f15\u65b0\u5ba2\u6237\u7684\u6210\u672c\u662f\u7559\u4f4f\u8001\u5ba2\u6237\u7684 5 \u500d\u3002\u201c\u65b0\u5ba2\u6237\u5f88\u8d35\uff0c\u8001\u5ba2\u6237\u5f88\u9999\uff01\u201d<br><\/p>\n\n\n\n<p>\u5fe0\u8bda\u5ea6\u51b3\u5b9a\u4e86\u54c1\u724c\u7684\u957f\u671f\u76c8\u5229\u80fd\u529b\uff0c\u8ba9\u5ba2\u6237\u6301\u7eed\u56de\u8d2d\uff0c\u5e76\u4e3b\u52a8\u63a8\u8350\u4f60\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u57f9\u517b\u5fe0\u8bda\u5ba2\u6237\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f1a\u5458\u8ba1\u5212 \/ \u5fe0\u8bda\u5ea6\u8ba1\u5212<\/strong> &#8211; \u8ba9\u56de\u5934\u5ba2\u4eab\u53d7\u4e13\u5c5e\u6298\u6263\u3001\u79ef\u5206\u5151\u6362\u7b49\u7279\u6743\u3002<\/li>\n\n\n\n<li><strong>\u4e2a\u6027\u5316\u518d\u8425\u9500<\/strong> &#8211; \u901a\u8fc7\u90ae\u4ef6 \/ \u77ed\u4fe1\u5b9a\u671f\u63d0\u4f9b\u4f18\u60e0\u4fe1\u606f\uff0c\u4fdd\u6301\u4e92\u52a8\u3002<\/li>\n\n\n\n<li><strong>VIP \u5ba2\u6237\u4e13\u5c5e\u4f18\u60e0<\/strong> &#8211; \u4e3a\u9ad8\u4ef7\u503c\u5ba2\u6237\u63d0\u4f9b\u4f18\u5148\u8d2d\u4e70\u6743\u3001\u72ec\u5bb6\u6298\u6263\u3002<\/li>\n\n\n\n<li><strong>\u5353\u8d8a\u7684\u5ba2\u6237\u670d\u52a1<\/strong> &#8211; \u89e3\u51b3\u552e\u540e\u95ee\u9898\uff0c\u8ba9\u5ba2\u6237\u613f\u610f\u957f\u671f\u652f\u6301\u4f60\u7684\u54c1\u724c\u3002<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u4e92\u52a8<\/strong> &#8211; \u9f13\u52b1\u7528\u6237\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u5206\u4eab\u8d2d\u4e70\u4f53\u9a8c\uff0c\u5f62\u6210\u53e3\u7891\u4f20\u64ad\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u4e2a\u5fe0\u8bda\u5ba2\u6237=\u957f\u671f\u76c8\u5229\u589e\u957f<\/p>\n\n\n\n<p><br>\u4ed6\u4eec\u4e0d\u4ec5\u4f1a\u91cd\u590d\u8d2d\u4e70\uff0c\u8fd8\u4f1a\u4e3b\u52a8\u63a8\u8350\u4f60\u7684\u54c1\u724c\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u7528\u5dee\u5f02\u5316\u6218\u7565\u4e0e3C\u6218\u7565\u63d0\u5347\u8f6c\u5316\uff1f<\/h2>\n\n\n\n<p>\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u638c\u63e1\u5ba2\u6237\u65c5\u7a0b\u7684\u56db\u5927\u9636\u6bb5\uff0c\u624d\u80fd\u771f\u6b63\u6293\u4f4f\u5ba2\u6237\u7684\u5fc3\uff01<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8ba4\u77e5\u9636\u6bb5\uff08Cognition\uff09<\/strong>\uff1a\u901a\u8fc7 SEO\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u5e7f\u544a\u6295\u653e\uff0c\u8ba9\u66f4\u591a\u76ee\u6807\u5ba2\u6237\u770b\u5230\u4f60\u7684\u54c1\u724c\uff0c\u62a2\u5360\u7528\u6237\u5fc3\u667a\u3002<\/li>\n\n\n\n<li><strong>\u8003\u8651\u9636\u6bb5\uff08Consideration\uff09<\/strong>\uff1a\u63d0\u4f9b <a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/content-marketing\/\">\u9ad8\u4ef7\u503c\u5185\u5bb9<\/a>\u3001\u771f\u5b9e\u5ba2\u6237\u53cd\u9988\u3001\u7cbe\u51c6\u518d\u8425\u9500\uff0c\u589e\u5f3a\u4fe1\u4efb\u611f\uff0c\u8ba9\u5ba2\u6237\u66f4\u613f\u610f\u9009\u62e9\u4f60\u3002<\/li>\n\n\n\n<li><strong>\u8d2d\u4e70\u9636\u6bb5\uff08Conversion\uff09<\/strong>\uff1a\u4f18\u5316 \u7f51\u7ad9\u4f53\u9a8c\u3001\u7b80\u5316\u652f\u4ed8\u6d41\u7a0b\u3001\u589e\u52a0\u4fe1\u4efb\u80cc\u4e66\uff0c\u51cf\u5c11\u6d41\u5931\uff0c\u63d0\u9ad8\u6210\u4ea4\u7387\u3002<\/li>\n\n\n\n<li><strong>\u5fe0\u8bda\u9636\u6bb5\uff08Commitment\uff09<\/strong>\uff1a\u6253\u9020 \u4f1a\u5458\u8ba1\u5212\u3001\u793e\u7fa4\u8425\u9500\u3001\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u63d0\u9ad8\u590d\u8d2d\u7387\uff0c\u8ba9\u5ba2\u6237\u53d8\u6210\u54c1\u724c\u7684\u5fe0\u5b9e\u7c89\u4e1d\u3002<\/li>\n<\/ul>\n\n\n\n<p>3C\u6218\u7565\u7684\u672c\u8d28\uff0c\u4e0d\u662f\u8ba9\u5ba2\u6237\u201c\u4e00\u6b21\u8d2d\u4e70\u201d\uff0c\u800c\u662f\u8ba9\u4ed6\u4eec\u7231\u4e0a\u4f60\u7684\u54c1\u724c\uff0c\u5b8c\u6210\u5b8c\u6574\u7684\u5ba2\u6237\u65c5\u7a0b\uff01<\/p>\n\n\n\n<p>\u4f60\u60f3\u8981\u66f4\u9ad8\u6548\u7684\u5ba2\u6237\u589e\u957f\uff0c\u66f4\u7cbe\u51c6\u7684<a href=\"https:\/\/www.zipzipe.com.au\/blog\/competitive-strategy\/\">\u8425\u9500\u7b56\u7565<\/a>\u5417\uff1f<\/p>\n\n\n\n<p><a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/\">\u7acb\u5373\u8054\u7cfb ZipZipe<\/a>\uff0c\u6211\u4eec\u5e2e\u4f60\u6253\u9020\u771f\u6b63\u201c\u4f1a\u8d5a\u94b1\u201d\u7684\u8425\u9500\u4f53\u7cfb\uff0c\u8ba9\u4f60\u7684\u54c1\u724c\u6210\u4e3a\u5e02\u573a\u8d62\u5bb6\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>\u60f3\u8c61\u4e00\u4e0b\u8ba1\u5212\u4e00\u6b21\u65c5\u884c\u3002\u4f60\u4e0d\u4f1a\u76f4\u63a5\u5230\u8fbe\u4e94\u661f\u7ea7\u5ea6\u5047\u6751\uff0c\u800c\u662f\u4f1a\u5148\u641c\u7d22\u3001\u6bd4\u8f83\u3001\u9884\u8ba2\uff0c\u6700\u7ec8\u51b3\u5b9a\u662f\u5426\u518d\u6b21\u5149\u987e\u6216\u63a8\u8350\u7ed9\u670b\u53cb\u3002 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":20066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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