{"id":20044,"date":"2025-03-24T11:25:31","date_gmt":"2025-03-24T00:25:31","guid":{"rendered":"https:\/\/www.zipzipe.com.au\/%e6%9c%aa%e5%88%86%e7%b1%bb\/stp-marketing\/"},"modified":"2025-08-18T18:30:03","modified_gmt":"2025-08-18T08:30:03","slug":"stp-marketing","status":"publish","type":"post","link":"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/stp-marketing\/","title":{"rendered":"STP\u6218\u7565\u5168\u89e3\u6790\uff0c\u52a9\u4f60\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u5e02\u573a\uff0c\u63d0\u5347\u8425\u9500\u7cbe\u51c6\u5ea6\uff01"},"content":{"rendered":"\n<p>\u5728\u8fd9\u4e2a\u4fe1\u606f\u7206\u70b8\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u8425\u9500\u5df2\u7ecf\u4e0d\u662f\u201c\u5e7f\u6492\u7f51\uff0c\u591a\u635e\u9c7c\u201d\u8fd9\u4e48\u7b80\u5355\u7684\u6e38\u620f\u4e86\uff01\u6d88\u8d39\u8005\u4e2a\u6027\u9c9c\u660e\u3001\u53e3\u5473\u72ec\u7279\uff0c\u6bcf\u5929\u90fd\u88ab\u5404\u79cd\u5e7f\u544a\u201c\u72c2\u8f70\u6ee5\u70b8\u201d\u3002\u90a3\u4e48\uff0c\u5982\u4f55\u624d\u80fd\u7cbe\u51c6\u5730<a href=\"https:\/\/www.qualtrics.com\/en-au\/experience-management\/customer\/customer-centric\/\" target=\"_blank\" rel=\"noopener\">\u5438\u5f15\u76ee\u6807\u5ba2\u6237<\/a>\uff0c\u800c\u4e0d\u662f\u5728\u832b\u832b\u5e02\u573a\u4e2d\u201c\u76f2\u6253\u8bef\u649e\u201d\uff1f<\/p>\n\n\n\n<p>\u7b54\u6848\u5c31\u662f\u2014\u2014<a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/customer-segmentation-targeting\/segmentation-targeting-and-positioning\/\" target=\"_blank\" rel=\"noopener\">STP\u6218\u7565<\/a>\uff01<\/p>\n\n\n\n<p>\u8fd9\u4e0d\u662f\u67d0\u79cd\u65b0\u6f6e\u7684\u9ed1\u79d1\u6280\uff0c\u800c\u662f\u8425\u9500\u754c\u7684\u201c<a href=\"https:\/\/www.salesforce.com\/au\/blog\/segmentation-targeting-positioning-model\/#:~:text=Segmentation%20%2B%20Targeting%20%3D%20Positioning,%2C%20and%20Positioning)%20marketing%20model.\" target=\"_blank\" rel=\"noopener\">\u9ec4\u91d1\u4e09\u6b65\u8d70<\/a>\u201d\uff1a\u7ec6\u5206\uff08Segmentation\uff09\u3001\u76ee\u6807\uff08Targeting\uff09\u548c\u5b9a\u4f4d\uff08Positioning\uff09\u3002\u5982\u679c\u4f60\u8fd8\u4e0d\u77e5\u9053 STP\u6218\u7565\u600e\u4e48\u73a9\uff0c\u90a3\u5c31\u5feb\u5750\u7a33\u4e86\uff0c\u6211\u4eec\u9a6c\u4e0a\u5f00\u542f\u4e00\u573a \u521b\u610f\u5341\u8db3\u7684\u8425\u9500\u63a2\u9669\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">STP\u6218\u7565\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u7b80\u5355\u6765\u8bf4\uff0cSTP\u6218\u7565\u5c31\u50cf\u5728\u5e02\u573a\u4e2d\u73a9\u201c\u5bf9\u53f7\u5165\u5ea7\u201d\u7684\u6e38\u620f\uff0c\u8ba9\u54c1\u724c\u7cbe\u51c6\u9501\u5b9a\u76ee\u6807\u5ba2\u6237\uff0c\u800c\u4e0d\u662f\u5728\u832b\u832b\u4eba\u6d77\u4e2d\u76f2\u76ee\u6492\u7f51\u3002<\/p>\n\n\n\n<p><strong>S\uff08\u5e02\u573a\u7ec6\u5206\uff09<\/strong>\u2014\u2014\u5148\u770b\u770b\u5e02\u573a\u4e0a\u6709\u54ea\u4e9b\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\uff0c\u6309\u5e74\u9f84\u3001\u5174\u8da3\u3001\u5730\u57df\u3001\u6d88\u8d39\u4e60\u60ef\u7b49\u5206\u7c7b\u3002<br><strong>T\uff08\u76ee\u6807\u9009\u62e9\uff09<\/strong>\u2014\u2014\u6311\u9009\u6700\u9002\u5408\u4f60\u7684\u6838\u5fc3\u5ba2\u6237\u7fa4\uff0c\u800c\u4e0d\u662f\u201c\u8c01\u90fd\u60f3\u5356\u201d\u3002<br><strong>P\uff08\u54c1\u724c\u5b9a\u4f4d\uff09<\/strong>\u2014\u2014\u8ba9\u4f60\u7684\u54c1\u724c\u5728\u4ed6\u4eec\u5fc3\u91cc\u5360\u636e\u72ec\u4e00\u65e0\u4e8c\u7684\u4f4d\u7f6e\uff0c\u8ba9\u4ed6\u4eec\u89c9\u5f97\uff1a\u201c\u8fd9\u4e0d\u5c31\u662f\u4e3a\u6211\u91cf\u8eab\u5b9a\u5236\u7684\u5417\uff1f<\/p>\n\n\n\n<p>\u8fd9\u5c31\u50cf\u6253\u9776\uff1a\u7528\u6563\u5f39\u67aa\u968f\u4fbf\u626b\u5c04\uff0c\u5b50\u5f39\u5230\u5904\u4e71\u98de\uff0c\u547d\u4e2d\u7387\u4f4e\uff1b\u800cSTP\u6218\u7565\u8ba9\u4f60\u7528\u72d9\u51fb\u67aa\u7cbe\u51c6\u9501\u5b9a\u76ee\u6807\uff0c\u4e00\u51fb\u5373\u4e2d\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48STP\u6218\u7565\u5728\u5546\u4e1a\u4e2d\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>STP\u6218\u7565\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u8425\u9500\u65b9\u6cd5\uff0c\u66f4\u662f\u4f01\u4e1a\u589e\u957f\u7684\u201c\u52a0\u901f\u5668\u201d\uff01 \u901a\u8fc7\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u5e02\u573a\uff0c\u4f60\u4e0d\u4ec5\u80fd\u63d0\u5347\u8425\u9500\u6548\u679c\uff0c\u8fd8\u80fd\u5927\u5e45\u4f18\u5316\u9884\u7b97\u4f7f\u7528\uff0c\u83b7\u53d6\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.investopedia.com\/articles\/basics\/10\/guide-to-calculating-roi.asp#:~:text=Key%20Takeaways,finally%2C%20multiplying%20it%20by%20100.\" target=\"_blank\" rel=\"noopener\"><strong>\u66f4\u9ad8\u7684\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/strong><\/a> \u2014\u2014 \u901a\u8fc7\u7784\u51c6\u6700\u76f8\u5173\u7684\u5ba2\u6237\u7fa4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u51cf\u5c11\u6d6a\u8d39\u7684\u5e7f\u544a\u652f\u51fa\uff0c\u786e\u4fdd\u6bcf\u4e00\u5206\u8425\u9500\u9884\u7b97\u90fd\u53d1\u6325\u6700\u5927\u4ef7\u503c\u3002\u7cbe\u51c6\u6295\u653e\u7684\u5e7f\u544a\u5e26\u6765\u66f4\u597d\u7684\u8f6c\u5316\u7387\uff0c\u8ba9\u6536\u76ca\u589e\u957f\u53ef\u8861\u91cf\u3002<\/li>\n\n\n\n<li><strong>\u66f4\u5f3a\u7684\u5ba2\u6237\u53c2\u4e0e\u5ea6<\/strong> \u2014\u2014 \u4e2a\u6027\u5316\u7684\u8425\u9500\u4fe1\u606f\u66f4\u80fd\u5f15\u8d77\u5ba2\u6237\u5171\u9e23\uff0c\u4ece\u800c\u63d0\u9ad8\u4e92\u52a8\u7387\u548c\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002\u5f53\u6d88\u8d39\u8005\u89c9\u5f97\u54c1\u724c\u771f\u6b63\u61c2\u4ed6\u4eec\u65f6\uff0c\u4ed6\u4eec\u66f4\u613f\u610f\u53c2\u4e0e\u4e92\u52a8\u5e76\u4ea7\u751f\u8d2d\u4e70\u884c\u4e3a\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f3a<\/strong><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/management\/competitive-advantage\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5e02\u573a\u7ade\u4e89\u529b<\/strong><\/a> \u2014\u2014 \u901a\u8fc7\u660e\u786e\u7684\u5b9a\u4f4d\u7b56\u7565\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5728\u62e5\u6324\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u521b\u9020\u72ec\u7279\u7684\u54c1\u724c\u4ef7\u503c\u3002\u7cbe\u51c6\u7684\u54c1\u724c\u4fe1\u606f\u80fd\u8ba9\u4f01\u4e1a\u5438\u5f15\u5e76\u7559\u4f4f\u7406\u60f3\u7684\u53d7\u4f17\u7fa4\u4f53\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8<\/strong><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/conversion-rates\/#:~:text=What%20is%20a%20conversion%20rate,to%20a%20call%20to%20action.\" target=\"_blank\" rel=\"noopener\"><strong>\u8f6c\u5316\u7387<\/strong> <\/a>\u2014\u2014 \u8ba9\u4ea7\u54c1\u548c\u670d\u52a1\u4e0e\u76ee\u6807\u5e02\u573a\u7684\u5177\u4f53\u9700\u6c42\u9ad8\u5ea6\u5951\u5408\uff0c\u80fd\u591f\u6709\u6548\u63d0\u5347\u6f5c\u5728\u5ba2\u6237\u7684\u8d2d\u4e70\u610f\u613f\uff0c\u5e76\u6700\u7ec8\u4fc3\u6210\u6210\u4ea4\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u5347\u5ba2\u6237\u4fdd\u7559\u7387<\/strong> \u2014\u2014 \u6301\u7eed\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684<a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/content-marketing\/\">\u8425\u9500\u5185\u5bb9<\/a>\uff0c\u80fd\u5e2e\u52a9\u4f01\u4e1a\u4e0e\u5ba2\u6237\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\u3002\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u8fd8\u80fd\u5e26\u6765\u66f4\u591a\u7684\u590d\u8d2d\u673a\u4f1a\u548c\u957f\u671f\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u603b\u7ed3\u6765\u8bf4\uff0c\u5b9e\u65bd STP\u6218\u7565\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u4f18\u5316\u8425\u9500\u652f\u51fa\u5e76\u63a8\u52a8\u957f\u671f\u6210\u529f\u3002 \u5982\u679c\u6267\u884c\u5f97\u5f53\uff0c\u5b83\u80fd\u786e\u4fdd\u54c1\u724c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u4e0e\u6b63\u786e\u7684\u4eba\u5efa\u7acb\u8054\u7cfb\uff0c\u4ece\u800c\u5b9e\u73b0\u6301\u7eed\u589e\u957f\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5b9e\u65bd STP\u6218\u7565\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1531\" src=\"https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/Target-customer-concept.jpg\" alt=\"Target customer concept\" class=\"wp-image-19674\" style=\"width:681px;height:auto\" srcset=\"https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/Target-customer-concept.jpg 2048w, https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/Target-customer-concept-300x224.jpg 300w, https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/Target-customer-concept-1024x766.jpg 1024w, https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/Target-customer-concept-768x574.jpg 768w, https:\/\/www.zipzipe.com.au\/wp-content\/uploads\/2025\/03\/Target-customer-concept-1536x1148.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u522b\u62c5\u5fc3\uff0c\u6211\u4eec\u4e0d\u4f1a\u8ba9\u4f60\u5728\u8425\u9500\u7684\u4e1b\u6797\u91cc\u8ff7\u8def\uff01 \u8fd9\u91cc\u6709\u4e00\u4efdSTP\u6218\u7565\u5b9e\u6218\u6307\u5357\uff0c\u8ba9\u4f60\u8f7b\u677e\u638c\u63e1\u201c\u7cbe\u51c6\u8425\u9500\u201d\u7684\u5965\u79d8\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e00\u6b65\uff1a\u5e02\u573a\u7ec6\u5206\uff08Segmentation\uff09<\/h3>\n\n\n\n<p>\u9996\u5148\uff0c\u4f60\u9700\u8981\u62c6\u89e3\u5e02\u573a\uff0c\u628a\u6d88\u8d39\u8005\u4eec\u5206\u95e8\u522b\u7c7b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u53e3\u7ec6\u5206<\/strong>\uff08\u5e74\u9f84\u3001\u6027\u522b\u3001\u6536\u5165\u3001\u804c\u4e1a\u3001\u6559\u80b2\u7a0b\u5ea6\u7b49\uff09<\/li>\n\n\n\n<li><a href=\"https:\/\/www.yieldify.com\/blog\/geographic-segmentation-real-world-examples\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5730\u7406\u7ec6\u5206<\/strong><\/a>\uff08\u57ce\u5e02\u3001\u56fd\u5bb6\u3001\u6c14\u5019\u3001\u6587\u5316\u7b49\uff09<\/li>\n\n\n\n<li><a href=\"https:\/\/www.surveymonkey.com\/market-research\/resources\/what-is-psychographic-segmentation\/#:~:text=Get%20started,interests%2C%20opinions%2C%20and%20attitudes.\" target=\"_blank\" rel=\"noopener\"><strong>\u5fc3\u7406\u7ec6\u5206<\/strong><\/a>\uff08\u5174\u8da3\u3001\u4ef7\u503c\u89c2\u3001\u4e2a\u6027\u3001\u751f\u6d3b\u65b9\u5f0f\u7b49\uff09<\/li>\n\n\n\n<li><a href=\"https:\/\/clevertap.com\/blog\/behavioral-segmentation\/#:~:text=Behavioral%20segmentation%20is%20the%20process,app%2C%20website%2C%20or%20business.\" target=\"_blank\" rel=\"noopener\"><strong>\u884c\u4e3a\u7ec6\u5206<\/strong><\/a>\uff08\u8d2d\u4e70\u4e60\u60ef\u3001\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u4ea7\u54c1\u4f7f\u7528\u65b9\u5f0f\u7b49\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4e3e\u4e2a\u4f8b\u5b50\uff1a<\/strong><strong><br><\/strong>\u5982\u679c\u4f60\u5356\u7684\u662f\u4e00\u6b3e\u73af\u4fdd\u996e\u54c1\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e74\u8f7b\u767d\u9886<\/strong> \u60f3\u8981\u4f4e\u7cd6\u4f4e\u70ed\u91cf\u7684\u5065\u5eb7\u996e\u6599\u3002<\/li>\n\n\n\n<li><strong>\u5065\u8eab\u7231\u597d\u8005<\/strong> \u66f4\u5173\u6ce8\u9ad8\u86cb\u767d\u6210\u5206\u3002<\/li>\n\n\n\n<li><strong>\u73af\u4fdd\u4eba\u58eb<\/strong> \u5728\u610f\u5305\u88c5\u662f\u5426\u53ef\u56de\u6536\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u65f6\u5019\uff0c\u5e02\u573a\u7ec6\u5206\u5c31\u80fd\u5e2e\u4f60\u627e\u5230\u5408\u9002\u7684\u5ba2\u6237\u7fa4\uff0c\u8ba9\u8425\u9500\u4e0d\u518d\u201c\u6f2b\u65e0\u76ee\u7684\u201d\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e8c\u6b65\uff1a\u76ee\u6807\u5e02\u573a\u9009\u62e9\uff08Targeting\uff09<\/h3>\n\n\n\n<p>\u5e02\u573a\u7ec6\u5206\u540e\uff0c\u4f60\u7684\u4e0b\u4e00\u6b65\u5c31\u662f\u9009\u62e9 \u6700\u6709\u6f5c\u529b \u7684\u76ee\u6807\u5ba2\u6237\uff01<\/p>\n\n\n\n<p><strong>\u4e09\u79cd\u5e38\u89c1\u7684\u76ee\u6807\u5e02\u573a\u7b56\u7565\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u65e0\u5dee\u5f02\u8425\u9500<\/strong>\uff08\u4e00\u4e2a\u4ea7\u54c1\u5bf9\u6240\u6709\u4eba\u5f00\u653e\uff09<\/li>\n\n\n\n<li><a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/differentiation-strategy\/\"><strong>\u5dee\u5f02\u5316\u8425\u9500<\/strong><\/a>\uff08\u4e0d\u540c\u7fa4\u4f53\u5339\u914d\u4e0d\u540c\u7684\u4ea7\u54c1\u548c\u8425\u9500\u65b9\u6848\uff09<\/li>\n\n\n\n<li><a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/concentrated-marketing\" target=\"_blank\" rel=\"noopener\"><strong>\u96c6\u4e2d\u8425\u9500<\/strong><\/a>\uff08\u53ea\u4e13\u6ce8\u4e8e\u4e00\u4e2a<a href=\"https:\/\/blog.hubspot.com\/sales\/niche-market\" target=\"_blank\" rel=\"noopener\">\u7279\u5b9a\u7684\u9ad8\u4ef7\u503c\u5e02\u573a<\/a>\uff09<\/li>\n<\/ol>\n\n\n\n<p><strong>\u5982\u4f55\u9009\u62e9\u6700\u9002\u5408\u4f60\u7684\u76ee\u6807\u5e02\u573a\uff1f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ed6\u4eec\u662f\u5426\u771f\u7684 \u9700\u8981\u4f60\u7684\u4ea7\u54c1\uff1f<\/li>\n\n\n\n<li>\u4ed6\u4eec\u662f\u5426\u6709 \u8db3\u591f\u7684\u8d2d\u4e70\u529b\uff1f<\/li>\n\n\n\n<li>\u4f60\u7684\u54c1\u724c\u80fd\u5426 \u5728\u4ed6\u4eec\u5fc3\u4e2d\u7559\u4e0b\u72ec\u7279\u5370\u8c61\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u9009\u5bf9\u4e86\u76ee\u6807\u5e02\u573a\uff0c\u4f60\u7684\u8425\u9500\u5c31\u5df2\u7ecf\u6210\u529f\u4e86\u4e00\u534a\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e09\u6b65\uff1a\u54c1\u724c\u5b9a\u4f4d\uff08Positioning\uff09<\/h3>\n\n\n\n<p>\u8fd9\u4e00\u6b65\u81f3\u5173\u91cd\u8981\uff01\u54c1\u724c\u5b9a\u4f4d\u51b3\u5b9a\u4e86\u4f60\u7684\u4ea7\u54c1\u5728\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u662f\u600e\u6837\u7684 \u201c\u89d2\u8272\u201d\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nike<\/strong> = \u8fd0\u52a8+\u70ed\u8840+\u201cJust Do It\u201d<\/li>\n\n\n\n<li><strong>Tesla<\/strong> = \u79d1\u6280+\u73af\u4fdd+\u672a\u6765\u611f<\/li>\n\n\n\n<li><strong>\u661f\u5df4\u514b<\/strong> = \u751f\u6d3b\u65b9\u5f0f+\u793e\u4ea4+\u9ad8\u7aef\u5496\u5561<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u4f55\u505a\u597d\u54c1\u724c\u5b9a\u4f4d\uff1f \u660e\u786e\u4f60\u7684\u54c1\u724c\u6838\u5fc3\u4ef7\u503c\u2014\u2014\u4f60\u7684\u4ea7\u54c1\u5230\u5e95\u6709\u4ec0\u4e48\u72ec\u7279\u4e4b\u5904\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5851\u9020\u54c1\u724c\u4e2a\u6027<\/strong>\u2014\u2014\u662f\u9ad8\u7aef\u7684\uff1f\u4eb2\u6c11\u7684\uff1f\u79d1\u6280\u611f\u6ee1\u6ee1\u7684\uff1f<\/li>\n\n\n\n<li><strong>\u6253\u9020\u54c1\u724c\u6545\u4e8b<\/strong>\u2014\u2014\u8bb2\u4e00\u4e2a\u8ba9\u4eba\u8bb0\u4f4f\u7684\u6545\u4e8b\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5356\u4ea7\u54c1\uff01<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u54c1\u724c\u53ea\u662f\u201c\u5343\u7bc7\u4e00\u5f8b\u201d\uff0c\u6d88\u8d39\u8005\u5f88\u96be\u5bf9\u4f60\u4ea7\u751f\u5174\u8da3\u3002\u4f46\u5982\u679c\u4f60\u7684\u5b9a\u4f4d\u8db3\u591f\u9c9c\u660e\u53c8\u72ec\u7279\uff0c\u4ed6\u4eec\u4f1a\u4e3b\u52a8\u88ab\u5438\u5f15\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7528 STP\u6218\u7565\uff0c\u8ba9\u4f60\u7684\u54c1\u724c\u8131\u9896\u800c\u51fa\uff01<\/h2>\n\n\n\n<p>\u4f20\u7edf\u7684\u201c\u5927\u4f17\u8425\u9500\u201d\u5df2\u7ecf\u8fc7\u65f6\u4e86\uff01\u5728\u8fd9\u4e2a\u6ce8\u610f\u529b\u7a00\u7f3a\u7684\u65f6\u4ee3\uff0c\u806a\u660e\u7684\u54c1\u724c\u90fd\u5728\u7528STP\u6218\u7565<a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/content-marketing\/\">\u7cbe\u51c6\u8425\u9500<\/a>\uff0c\u628a\u201c\u5bf9\u7684\u4ea7\u54c1\u201d\u63a8\u7ed9\u201c\u5bf9\u7684\u4eba\u201d\uff0c\u8ba9<a href=\"https:\/\/www.zipzipe.com.au\/blog\/competitive-strategy\/\">\u54c1\u724c\u5f71\u54cd\u529b \u6700\u5927\u5316<\/a>\uff01<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u4e5f\u60f3\u63d0\u5347\u54c1\u724c\u8425\u9500\u6548\u7387\uff0c\u522b\u518d\u9760\u8fd0\u6c14\uff0c\u800c\u662f\u9760<a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/blog\/strategic-planning\/\">\u7b56\u7565<\/a>\uff01<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.zipzipe.com.au\/zh-hans\/\">ZipZipe <\/a>\u662f\u4f60\u7684\u8425\u9500\u52a0\u901f\u5668\uff0c\u5e2e\u52a9\u4f60\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u5ba2\u6237\uff0c\u6253\u9020\u6709\u7ade\u4e89\u529b\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u8ba9\u6bcf\u4e00\u5206\u94b1\u7684\u8425\u9500\u9884\u7b97\u90fd\u82b1\u5f97 \u7269\u8d85\u6240\u503c\uff01<\/p>\n\n\n\n<p>\u522b\u7b49\u4e86\uff01\u73b0\u5728\u5c31\u8054\u7cfb ZipZipe\uff0c\u8ba9\u4f60\u7684\u54c1\u724c\u6210\u4e3a\u5e02\u573a\u4e0a\u7684\u201c\u8d85\u7ea7\u660e\u661f\u201d\uff01<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u8fd9\u4e2a\u4fe1\u606f\u7206\u70b8\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u8425\u9500\u5df2\u7ecf\u4e0d\u662f\u201c\u5e7f\u6492\u7f51\uff0c\u591a\u635e\u9c7c\u201d\u8fd9\u4e48\u7b80\u5355\u7684\u6e38\u620f\u4e86\uff01\u6d88\u8d39\u8005\u4e2a\u6027\u9c9c\u660e\u3001\u53e3\u5473\u72ec\u7279\uff0c\u6bcf\u5929\u90fd\u88ab\u5404 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[116],"tags":[],"class_list":["post-20044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/20044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/comments?post=20044"}],"version-history":[{"count":3,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/20044\/revisions"}],"predecessor-version":[{"id":20316,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/20044\/revisions\/20316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/media\/19655"}],"wp:attachment":[{"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/media?parent=20044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/categories?post=20044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zipzipe.com.au\/zh-hans\/wp-json\/wp\/v2\/tags?post=20044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}